6 Tips For Social Media And Network Marketing. The Hidden Secrets About Social Media Networks.

Social Media vs Social Network

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Social Media Marketing in 2019 is going to be different than in 2018 and all other years before.

Why? Because Social Media is changing and some of the social media networks realize there is a potential Market in the Social Network and Marketing Niche.

6 Tips to make you a better marketer, a better entrepreneur and create more engaging content with your audience.

Social Network Marketing

Social Network and Marketing is a subject that changes far too often. There is secret to Social Network Marketing, and many marketers know it, but only a few using it and execute it.   

1.Facebook Ads Platform all you need to know.

Facebook Ads are perhaps the best form of online advertising around today. There is not one marketer who has not heard of Facebook ads. When used efficiently and strategically it is a great tool to use for placing ads.

Facebook has over two billion users around the world and the Facebook platform collects so much data from these users, yes including you and me.

You can leverage that data to your advantage to reach potential customers and clients of your business.

However, the key is to run targeted ads on Facebook, and you can do that by building what is known as a custom audience through the Facebook Ads Manager Platform.

There are a few things you can do here…
One of it is if you have a CRM (Customer Relation Management ) of any kind or if you have an email list you can import that data right into Facebook.

Any time you run ads even if your ad budget is as little as five to ten dollars you can ensure that those ads that you run are seen by the right audience.

See how easy it is to make these common mistakes.

The biggest mistake marketers make is they just throw money out at Facebook and not running targeted ads whatsoever. Running successful Ads require skills and knowledge.

If you are a real estate agent think about running those ads to target first – time home buyers or people that might potentially be looking to buy a house.

You have the power of that data right at your fingertips. Use it.

  • When you run a Facebook Ad you need to know what is your objective.

  • Is it to buy clicks,
  • is it to purchase engagement,
  • is it to buy views,
  • is it to buy leads,
  • make sure that you are targeted with what your objective is in addition to your audience.

Once again when you are spending money on Facebook Ads you should not just throw your money because you want to get more views on a video, or want to get the necessary comment to that video, what you want to get is buyers or conversions.
Be clear about your objective, and it is tailored to what your end game is.

In case you want to get more leads or to get more conversions.

You can use more than one social media network but you should know the rules, and you should master them.

2. Use Instagram and Twitter as Search Engines. What?

Twitter.

Let’s face it these social networks nowadays provide end users with a lot of data and easy access to reach people.
You can go on Twitter right now, and type in any search phrase.
Twitter sharesIf you want to work with any business, you can type in their executive and or company name and find what you are looking for.

If you are a creator or an influencer and you want to get their attention say Companies like Nike, Puma or Addidas, you can go on Twitter and type in “at Nike “and click on people that come up with the search term “at Nike” in their profile on Twitter.
Try it out…

Instagram MarketingInstagram

The same thing applies to Instagram, you can use hashtags to run searches for people that are speaking about specific topics.

If you are let’s say an SEO expert, you can type in SEO help on Twitter, and you can see anyone that’s talking about this particular topic, swoop in and offer them to help them out.

That’s the power of using Twitter and even Instagram for search.

A Quick Tip

Going forward in 2019 make sure that as you are creating Content and building relationships on these platforms that you are also using them as search engines.

3. Another Tip is that you should share your Content on third Party Content Platforms.

So for social networks and Marketing purpose, you should put the emphasis into contributing Content on third-party platforms, versus your own native website or your own native channels.

Ohhh …I know what you are thinking now and you rightly ask isn’t the game to drive people back to your website? The answer is yes and no …. What??

Content is KingIf you are trying to grow your personal brand as a thought leader in your industry, and if you are trying to get more views on your Content yes you can drive people to your website, and now you are fighting an uphill battle of sending people to a channel that you are responsible for driving traffic to.

What you can do is create Content on established social networks and platforms like say, Medium, Blog Lovin, LinkedIn, you can apply for being a contributor on different blogs that are relevant to your industry.

Understand the game.

By creating Content on this 3rd party platforms now, you are tapping into the benefit of the traffic that visits that websites.
For example :
Many of you reading this blog right now on Bloglovin, or on Entrepreneur.com where I am an active contributor.

The Entrepreneur.com is an iconic brand with over a million followers and subscribers on social media in addition to visitors that go to their website.

In short, what I am trying to say is as a thought leader in marketing and social media networking you can either try to drive people from say Instagram over to your own website or instead you can contribute Content for an established incredible news media outlet like Entrepreneur.com and tap into the reach that they provide.

A piece of good advice to all of you out there is, start focusing on creating Content on 3rd party platforms.
The platforms you choose should be established and give you access and reach to a bigger to a greater audience.

4. Thousands have the same problem as you struggle with getting organic engagement?

If you struggle with getting organic engagement in any social media networks think, about starting your own Private Mastermind Group.

Can be a Facebook Group that is private like Social Media Masterminds.
Does not matter if it is …

  • a Whats App Chat,
  • a We Chat group,
  • a Private Group on Twitter which allows you to Create private DM groups with up to 50 people.

Start a private group so you can bring likeminded professionals and colleagues just like you into your own space.

By creating your own mastermind group, you can control the conversations and steer them in a way where if you have Content that is fresh and relevant for the audience.

You can share directly with those others say group members without coming across as being self-promotional.

Choose your team wisely in network marketingYou can also look at Content what other people are posting without having to sift through hundreds if not thousands of accounts as well.

Private Mastermind Groups going to be a big trend going forward.

Let’s face it as marketers are losing reach and having to spend money on social media where their mind is racing too, how can I defeat and outwit the system.

Guess what you can’t trick the system but you can within the rules of the system.

I recommend if you are struggling with getting reach then analyze who are your superfans, who are the people that are most interested in your Content.

  • Guess what …invite them into a private group most recently I did this on Twitter as an experiment.
  • I went through and just start adding into a group the top 50 people that often Engage with my Content.
  • People who like my Content,
  • Share my Content,
  • Comment on my Content

It was like magic when I invited these 50 people into one group.
Doesn’t matter what your branding is it works.

So say we create a group called Lifestylebiz you can create a group and invite people and guess what you can grow this group and sell to them to your own audience.

Recently I went to a Life Style Conference where a fitness sales professional came to my keynote. She walked away and said you know what I am going to run over to Facebook and create a Facebook group for Fitness Enthusiasts.

If I get all these Fitness enthusiasts into a group now guess what I can sell to them without having to run ads.

That is my recommendation to you. Start creating small privatized communities.
Important Note of advice.

6 Social Media Marketing Tips you should not ignoreStay informed what is happening on other social networks but don’t go chasing new shiny objects.
What that means is do not chase the trends. Why because you will hear there is a new social network and don’t just rush to go jump on it.

I know every thought leader, and guru out there says go, land, grab and go get as many people you possibly can on this new social networks. Click Here

Guess what happens when you go to rush over to all these new social networks as we saw in 2018 with Save Arrow or Web Talk what you are doing is you are engaging with probably the same people in your space that already on Instagram, Snap Chat, Facebook and Twitter.

Believe me, these are people that are doing the same thing that you are trying to do.

My recommendations are instead of going to chase that new shiny object work with your existing Infrastructure what exists.

You have access to over 2 billion Facebook users, over 1 billion active Instagram users, Twitter, LinkedIn these are social networks which I can almost assure you, will give you more value and more immediate reach than any new social network that you can jump on.

6. A New trend that brings you more traffic and you more shares

Make sure that as you are going to different places specifically as you are sharing your Content on Instagram, you want to tag where you at.

Social Networks and Marketing,The reason why is because as you are going to these places and sharing Content, other people are doing the same, or they are looking for Content in these venues.

If you go to a Sporting event, for example, I live in Singapore and if I go to the F1 Grand Prix 2019 Night Racing I am going to different places like Marina Bay Sands, and I want my Content to be indexed within the Marina Bay Sands because this is all about discoverability.

 

 

So how am I growing my following?
I am posting Content consistently daily making sure of #hashtags.
Making my Content easily discoverable with where I visit.

So once again throughout 2019 make sure that not only are you paying to optimize your Content and get additional reach.

You can also do a couple of easy tips and tricks to get more organic traffic, and it starts with tagging the places where you visit and post Content on Instagram or Facebook.

So that is it, thank you for reading this social media network and marketing tutorial.
Keep those 6 Tips for Social Network and Marketing in your mind.
If you found this Content useful be sure to drop a comment below, and also I appreciate it if you can share with your social network.

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All Yours Sylvia 

 

 

What are the most common Obstacles a network marketer has to overcome?

Network Marketing Failure and Success

The Struggles every Network Marketer will go through. There are 6 main struggles you have to overcome.

Working in online marketing as a network marketer is not easy it always sounds easy and if you listen to some people it is the easiest business in the world. Online Marketing has a very high failure rate. Why is it that of 1000 Network Marketers 10 will succeed?

Lots of Network Marketers quit before they become successful.

Network Marketing Failure and Success

Everyone in the online marketing industry who is successful and everyone who struggles to make it in the online world will go through the same ups and downs. The only difference is how people handle the ups and downs. That, in fact, determines if you succeed or fail.

I went through a lot of ups and downs, one day I was on the top of the clouds as I had a good week with sales. The next week I was thinking I am getting nowhere as I had just a few sales, and my mood thermometer sank to the lowest when I did not have any sales.

Network Marketing the ups and downs in this industry

I felt like the ocean with big waves that throw me up and down. I had another job on the side when I started to look after my family and then start in the Online Business. I struggled for the first 6, and I thought that should be easy, you must be joking. I realised around in the 5th month that I need a system and a proper mindset to keep myself motivated and to go.

Network Marketing requires a Lot of Discipline. Is Discipline the key to success?
It is so easy when working at home getting distracted and do other things. When you start, and you do not set out your goals and hold your self responsible you are doomed to fail.

I know what I say now it seems harsh and a lot of you will not agree with me, but if you want to be successful in Network marketing, then you must change your attitude, your mind and some of your environments around you.
Changing an environment is not so easy as you will eventually replace all nine environments.

Is Time Management a must for a Network Marketer?

Network Marketer struggle with Time Management and if you are not able to manage your time efficiently, you are trapped in the hamster wheel.
Time Management is for Network Marketers a considerable struggle and with the Time Management comes the efficiency.

Lots of people joining the Online marketing never owned a business before, they have been an employee their whole life and don’t get me wrong there is nothing wrong with that.

When you start a business, you have to be self-disciplined, and you need to manage your time wisely and efficiently. A lot of planning is involved, and that goes from the day to week, to month and 6-month plan.

The downside is you need to put in the work even you do not feel like it. When others go out for the weekend, you have to stay and work on your business. If you do not make your Business high priority and you treat your side business as a hobby, it will always remain a hobby.

I know this step is hard moving from hobby to business. But if you do not make it a high priority life will get in the way and will take over your business. You need to work at least 2 hours a day on your side business if you can not do that you will get bored and after a while, you lose interest and give up.

One thing you also have to understand when you do time management then you have to do it right. Time management is not just time management you need to manage your time efficiently in a way that has 20% input brings you 80% of the sales.

Never Give up as a online marketer

With Time Management comes another struggle and that is called Decision making.

That struggle is making a decision. When you do and follow time management you need to decide on which are priority task and make you the most money and how long can you spent on them. Lots of Network Marketers in the beginner state struggle to work out a system and priorities the tasks into daily and weekly tasks.

For me I normally outsource the work I do not like to do, and therefore it will take ages for me to get it done. Things I don’t like to do, I normally procrastinate and it took me a while to understand this.

Another struggle for Network Marketers is Getting Leads.

Getting leads is one of the biggest challenges that people deal with. To succeed in Business, you need leads. It does not matter if you have a physical business or a digital business. Without people to talk to, sell your products and explore the business opportunity you have no business.

It is like a restaurant without customers to sell your food too, you have no business, and eventually, you get bankrupt.
There are different ways to get leads, and the possibilities are endless.
A simple and efficient way to find a lead generation possibility of what works for you.

You can use classified ads, local events, solo ads, blogging, youtube videos, sales funnel, or opt-in pages where your visitor to your site signs up for a newsletter or receives a gift.

There are hundreds of possibilities to generate leads. The only thing you must do is take action.

The next struggle for Network Marketers is Duplication.

What means Duplication? It means that when something works like an ad that you want to duplicate it or your team to achieve more sales.

When you sign someone up you, want them to be able to go out and find a few customers or sponsors a few distributors to teach train and support their team and duplicate that over and over.

It sounds simple in the real world; it doesn’t work out that way. Do you believe that almost three out of four people who join your team going to end up quitting in less than 90 days?

They are not going to sponsor anyone, and they’re not going to find any customers they are not going on auto-ship no matter what you do to help them. It is hard to accept that, but the sooner you accept that fact and embrace that the better off you are going to be.

Another obstacle is duplication

What is the key to duplication?

The Key to duplication is to have a simple system people can easily follow and a strong team culture that people love to be part of.
Besides, you use a simple system that is called tap- rooting, where you build depth quickly under the people you enrol, and you give them something to lose when people have something to lose then they are less likely to leave the business.

The invisible struggle of outsourcing and finding quality people.

It is hard for network marketers to find people that are leaders and doers. The truth is there are not many leaders and doers out there.

Have a look in the cooperate world most people stay in their job for years without a promotion or go as far where they do not need to make important decisions. Leaders and doers make decisions all the time and making decisions on a daily base is for a lot of people a struggle.

But that is ok we need the diversity in the people that what makes our world go around. We need all different types of people in the world to make the economy run.

The sooner you realise that the best people In network marketing typically show up in depth rather than the people you sponsor. As you sponsor people whatever they are good or not they can lead you to quality people.

One other thing you should do is recruit up, and that means look at the people who are at the same level as you in the areas of success, knowledge and motivation. Most people they hire or recruit down as they look for the unemployed person broke a person, or someone who is struggling their whole life, that is not really who you want to recruit into your business.

They might be a great and well-educated person they are just not a prospect, and they just do not have the spark what it takes to be successful. You want people who have the same view of things as you and works as hard and determine as you.

The person you recruit should have contacts, credibility and some influence. Look for those prospects and your business will grow.
I usually look at people, and I look at people who owned a business before, or have done network marketing before, sales professionals, or know how to work on a commission base.

Use quality people in your team, when you have to say 30 people in your team, and you sponsored 5 or 6 of them you can look at the other 23 people and find the two or three who want to do something with the business and start working with them.

Choose your team wisely in network marketing

Attrition is a Killer in Network Marketing.

What is Attrition? It is a process of reducing something’s strength or effectiveness through sustained attack or pressure.

That is a killer in our business. It is the fact that around 65 to 70 per cent of your team is quitting the business every single year and the truth is all businesses in the real world they lose customers, and they lose employees, and online marketing is no different.

The problem with most people is that they start something but don’t finish anything. Most people give up on diets, give up on fitness and exercise. Most businesses in the real world don’t succeed; it is a fact of the real world. Network Marketing is easy to quit as you usually invest less than a $100 investment.

If you would invest one million dollars in starting a traditional franchise, you would never quit when times get tough, but you would do the opposite, and you would do everything and anything in your power to make this franchise business succeed.

That will never happen in the online world as the investment is small and people have no skin in the business and write off the few bucks very quickly.

That is why I say you want to build depth you give people something to lose. If they have a small team and a small check they are more likely to stay in the game.
Final thoughts from my experience that are the most common obstacles you have to overcome when you are in the online marketing world.

You have to deal with this struggles day by day until you found your way through this. Check out the winning the game of money it is a mindset program and helps you get focus and grow above yourself.
Implementing a system together with the right mindset is very important to succeed in the online marketing world.

If you are thinking of making a career as a Network Marketer, then you have to learn how to overcome each one of the challenges, and there will be more challenges coming your way the higher you climb the ladder of success.

My Advice for any Network Marketer out there who are struggling is creating a system and get clear of your vision. The Business is 70% mindset and 30 % a system.
One important thing is being a Network Marketer, in the beginning, can be a lonely place. People and friends will not understand that you spent more time with your computer instead of spending time with friends and family.

Being part of a great community is, and it is essential to talk to people who go through the same struggles as you.
As glorious and exciting it sounds to be a Network Marketer it is a long and hard way to go to the top. When you made it, and you are up at a certain level, it is a great feeling, and the reward is unbelievable.

I am a network marketer for 3 years now, and I worked lots of hours on being where I am today.
Believe me, many times I had to motivate myself as the doubt came up is this really that what I want.

Yes, now I can say being a Network Marketer is great, and I have learned a lot on my way up. As I do not want to stop here, I want to climb continue the ladder of success and to do that I have to work on a continuing base on my skills and knowledge.

One thing you have to understand you do not need to reinvent the wheel again, do what other successful Network Marketers do, and run split testing what works and what doesn’t than you duplicate it.

I am part of a great community that gives me support when I need it.
This learning platform helps me to deepen my knowledge and learn every day something new
Are you interested in finding out what the platform is?
Then click here to find out how I went up the ladder of success.

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What is your biggest struggle to overcome and what are the obstacles you solved as a network marketer? How long did you need to implement a system and make the first money?