How is digital Marketing changing in 2019? Is this the beginning of a new era?

the change in digital Marketing in 2019

Do we need a new Digital Marketing Strategy in 2019?

Do you think Digital Marketing is evolving and things will change the way we do it now? When you are in Internet Marketing, flexibility and evolving quickly to go with the flow is essential. When you are just starting, or you are already an experienced digital Marketer, it is not always easy to keep up with all the changes, and it can be overwhelming.

Digital Marketing made easy in 2019

I watched a video from Neil Patel about the changes in 2019 and what he says is significant for every Internet Marketer in staying on top of things. In short, you need to fine-tune your Internet Marketing more than ever.

He stretches the fact that if you are not able to progress with the change, then there is a good chance that you will stay behind, and your competitors are getting ahead of you.

One Thing he said made me a bit worry about the things that have been working for the past last years will not work anymore. I was curious about what would that be.

Change Nr. 1 How will digital marketing change in 2019 and what you need to do to thrive and succeed.

The first thing you need to know is that digital marketing is moving to an omnichannel approach. You used to be able to build a business with just one channel.

For example, Facebook grew by just telling everyone to invite your friends. They would take that address book, actually your address book, and invite all your friends automatically even without your permission. That has changed, and those tactics don’t work as well as they used to.

Neil Patel stretches the fact that he does not say they don’t work anymore what he is saying is that they don’t work so well anymore as they did before.
When the Internet Marketing moved to an omnichannel approach which now you have to use tactics like
• Growth hacking,
• Pay Per Click,
SEO, Keyword research
• Content Marketing,
• Social Media
• Banner Ads
• SSL is a must
• Site Speed
• the list goes on

Internet Marketing in 2019

The more channels you use, the better it is for you. Most of these channels are crowded and overloaded. Everyone is using Facebook and Instagram and you can find endless training and content .
You have to use them all to be ahead of your competition in 2019.

I know it is much work, but thanks to marketing software’s like blog2 social you can automate your sharing of your blogs. Pinging your blog is still essential if you use pingler.com you can also automate that part.

Change Nr.2 The Move is on in Digital Marketing Voice Search.

The second thing you need to know and most of you will not like this, and the search is moving to voice search. By 2020 ComScore estimates that half the searches on Google will be through voice search.

Right now, two out of every five adults are using voice search. Yes, that means kids are not using it so much but still by 2020 they are saying half of all searches not just from adults, but half of all searches are going to be the voice search.

I have to admit I do not use voice search, but I will look into it. I made my mother’s Samsung tablet with voice search, and she is quite happy with it.
Have you used voice search before and if you do say yes please comment below? If not also leave a comment would be interesting to see who has used voice search and who hasn’t.


If you want to do well in 2019, you need to leveraging voice search. The way how you do this is one make sure your site is https because most of the sites throughout the top are HTTPS these days.
Now many hosts supply the SSL free of charge, but two years ago you had to pay dearly for it. Now you can get the SSL also for free on the Internet.

SSL meaning = Secure Socket Layer. It makes a site trustworthy and secure, especially for online payments.

Site speed is essential for your site to make the visitors experience pleasant.

Your side needs to load fast site speed is important. If it doesn’t load fast, you are not going to do as well with voice search. You will lose customers in the process.

Question and Answers Short and to the Point.

When people are typing in questions, they typically typing in longer-term phrases, so your answers to these questions need to be short and to the point. If your answers are a paragraph long, you are not doing so well when compared to if you answer one sentence long.


Change Nr. 3 Optimise your conversion. Don’t leave money on the table.

Don't leave money on the table in digital Marketing

The third one is conversion optimisation. Advertising is getting more and more expensive over time; that is one thing that will never change.

The only way you are going to be able to compete and stay ahead is through conversion optimisation. The more you optimise your landing page for conversions the better it will be for you.

Make sure you are using tools like Crazyegg which allow you to do A/B testing so you can squeeze more conversions from the traffic you are getting.

Have an Exit Popup on your site.

I know we all hate pop-ups, but before your visitor’s exit, your site makes him give you his email address with a breathtaking a free offer.hUse the Hello Bar which allows exit intent email collections. There are different memberships, and for the beginning, you can use the free version.

Again, that will help you to get more from users and visitors that you do have. If You don’t do this as years go on you are going, get ground out by the competitors because they are going to spend more money then you and they are going to crush you.

So, focus on conversion optimisation even though it is not sexy, and most people don’t like talking about it in marketing.

Change 4 Implement your Sales Funnels.

The fourth tactic I have for you is leverage funnels. Marketing funnels are going to be more popular than ever in 2019.
Before people just used the funnels to optimise their campaigns to hey, I am buying ads, how many sales am I getting. Now you need to look at up sales, down sales, cross sales, Lifetime value customer and churn.

Download the free Ultimate Way To Make Money Now!
Ultimate Way To Make Money Now! is an e-book written by myself and I hope you will find this guide useful. I have shared my problems and my obstacles I ran into it when I started. It gives you information on how to create a successful online business. Easy to read. I promise it is not boring.
We respect your privacy. As I hate spam, we will not spam you.

Sales Funnels across all Products.

Whether you have a physical product, digital product or doing lead generation, you need to track everything from a visitor to a conversion point, that’s revenue. For your visitors to keep buying, the lifetime value of the customer and that is why funnels are essential.

If you do not know how to create a funnel go and check out the tools like clickfunnels.com

Change 5 Content Marketing is it declining?

Content Marketing won’t work as well anymore. Think about it anytime you search, most of the articles that are at the top are content marketing.
Blogging is so popular and so played out, that everyone is regurgitating the same information repeatedly.

Unless you are creating amazing new information that people haven’t heard before you are not going to do well, your Content should be quality Content. Just writing for the sake of it will not do. Learn how to create unique cintent here. Click below.

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Content Marketing won’t work as efficiently to get links and social shares unless you are creating amazing content that’s new that people haven’t seen before.

Change 6 The Power of YouTube and Video

Video Content. Some people love to read and some people who like to watch. Any Internet marketer needs to produce Video content.
Videos keep people engaged, people leaving comments and the Youtuber will respond.

Video Content is the future;

People want to engage through video. You know what Facebook gives you more views if it is a video, youtube gives you a ton of views and likes and LinkedIn does as well.
You need to be leveraging video you can not take it for granted.

Change Nr. 7 Podcasts are back more prominent than ever before.

This is the last one for you. I remember in 2004 I was listening to some podcast on my iPhone and the iPhone had a unique app for all the updates of the podcasts.

Podcasting is taking over. Did you know that 45 % of the people who listen to podcasts have a household income above $ 75000? That is much money. What it means is that people listen to your podcast; they are going to be better buyers than most marketing channels out there.

It would be best if you created a podcast, everyone is using their mobile phones these days, everyone is driving to work, and most people listen to a podcast YouTube or mindset audio.

Podcasts are coming back in Internet Marketing

Everyone is listening to something each day on their mobile phone.
Podcasting makes it easy where people can listen to your content on the go. It is such a hectic world out there. It would help if you had a podcast so people can listen to you while they are dealing with their hectic life.

Leverage these strategies, and you will do much better in 2019.
Digital Marketing is changing, and if you look at the platforms like social media, you can see that every few months some new rules and some new changes are implemented.

Do you want to know how I learned most of my skills and knowledge in Digital Marketing?

What Digital Marketing Strategy I use and how to go step by step guide to success then click the link below.
I joined Wealthy Affiliate in 2016, and since then I have fine-tuned my websites, and all the other points mentioned in this blog. To have someone to go to is important when you are in Internet Marketing as it can be a lonely place.

The good thing is you will be able to learn all on one platform, and it is free for the first seven days.
Please read my blog about this Learning Platform.

Short Intro about Wealthy Affiliate.

You get so many tips and tricks from the older members there
Each day someone else is posting training videos
The resources and the knowledge you get are fantastic.

#As a free member, you are entitled to two subdomain websites for free, and you can keep them if you do not go premium.
#The first ten lessons of the Affiliate Bootcamp are free for seven days
#As well as the first ten lessons of the Certification Level is open for seven days.
#A member forum with 1.3 million members
# All the sites even subdomain has SSL
#For Premium, you can get so much more
#Like Free SSL
#Free Site speed
#Free Keyword Tool
#Free Training what you can follow step by step
#People who signed up for Wealthy Affiliate are successful, and the learning platform has proven itself many times.
#Hey, why don’t you sign up for free and check it out yourself? This platform is for experienced Digital Marketers and Beginners.

I like Wealthy Affiliate because I don’t need to research all the things I need to know to run a successful Affiliate Marketing Business. All you need to know in one place.

I also like that I am not alone and I have members to talk to in Live Chat.
Make a change in your Digital Marketing Strategy in 2019. Sign up for the best Internet Marketing Tool in 2019.

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Are you prepared to make the change in 2019. Digital Marketing is changing are you ready to make the move into a new era.

For me Digital Marketing is progressing so fast and to keep up with all the changes is for me a challenge. What about you are you facing some challenges in Digital Marketing .

Please do me a favor and comment about voice search are you using it already or you don’t use it. Give me a short explanation of why not or why you use it. Thanks

All Yours Sylvia

Create your brand new free website in less than 90 seconds, with the SiteRubix website builder

Create a website for free

Now these days, you can create a free website in a blink. With that said many people still struggle and think building a Website involves coding and other technical obstacles. Everyone can create a Website for free and when you start it is essential that you get the right training with it. With the right Website Training, you save yourself a lot of headache and frustration.

These days it is easy to create a free Website or just a free MiniSite that is fully functional. You can create a Website for free and use it for all the photos and memories you have of family and family traditions, share it with friends and family. Create a free website for your hobby and monetize it. Even if it is just a small amount but wouldn’t it be great to have a little bit extra money on the side? You can start a small business with a blog, there are many ways how you can put your brand new free website to work .

The Mini Website in Internet Marketing.

If you create a free Mini Website there are different uses for it. In the Internet world, the word “minisite” can refer to any number of different things. Some people call small niche article sites minisites, but that isn’t the general use of the word.
In Internet marketing, the word “minisite” is generally used to refer to tiny websites that are set up for the purpose to sell or promote a product or brand. The Minisite can be a free website or a paid website.

It can be an eBook or some digital downloads like online courses, a brand introduction, a product promotion, a special sales offer, the possibilities are endless. A minisite is not a Landing page or a Squeeze page. (it is similar to it)

How many pages has a Mini Website?

Many Minisites have between 2 -5 pages. Most of the time a single pitch page, plus a thank you page for the after orders.
When the Minisite has more than two pages than there is also an

#About us page

#Contact page,

#Privacy policy

#and the terms and condition page.

#Some of the real good Mini Site have additionally added a frequently asked question page and some general pages.

A quick intro on how quickly you can create a free Website or free Mini Website.

The first page of a Website is like a homepage where people land on when they click on your link. ( you have to decide what that should be, mostly it is a product page, but if you do it just for fun to store family pictures than make the about us page the first page.)

Over the years I have created a good amount of websites. Free ones and paid ones, and when you try the different free website builders like WordPress, Wix, Weebly, GoDaddy, Siterubix, each of them is different some have block builders and some do drag and drop. All in all, they have all one thing in common for free websites you are restricted to the subdomain and restricted on what you can do. The website hosting is free but comes with limitations.

What you should keep in mind when signing up for a free website, you want to use a provider where you can move your site later on in case you decide to buy your own domain.

An extra plus of any website provider is if they offer free training. Below you find a link to a free website builder that I also use and I am happy with it. It is the siterubix builder. You get 2 free sites with a subdomain and as said above free training.

join now button site rubix

When I started out, I had no idea what kind of free website I should use. There were a few available but all required a bit more knowledge than I had. Now you can get a lot of free website builders but the free ones mainly use your site to advertise and make money from your site. Most Websites are limited in what you can do.

What is ok don’t get me wrong, but some of the freebies make it hard and push you to upgrade and pay a monthly or yearly fee. One thing I do not like is that advertising on the site. That is annoying as you never know what add they put on your site.

You can create a free Website in 5 simple steps and in less than 90 seconds.( you are able later on, to build on and make it a more extensive website with more pages.
#Step one
Sign up with
siterubix ( it is free and it comes with free training, a free subdomain, and an SSL certificate)
think of a domain name ( for example Tina’s Cooking site) then click build my free website.

site rubix log in page

After you signed up you will be redirected to a sign-up page. This page will give you access for Wealthy Affiliate. Siterubix free website is hosted with Wealthy Affiliate. That will give you access to 2 free siterubix sites and to the free starter Training to build an online business.

Wealthy Affiliate sign up page

(There is no obligation for you to do the training or use any of the tools if you do not want to, but you will have to sign up for this free account if you are going to use the free website builder siterubix.)

#Step 2
Chose a title for your Website. ( For the website I used “Tinascookingsite.” )
For the Title, I have chosen”Tina’s Recipes ”

website creation

#Step 3
Choose the design of your Website
1. After you select your Theme ( Design) you can start building your site. Click on Design to start up your Website.
2. Please go to log in. Please note that with siterubix you will have 12 free designs it is enough when you are just starting off.

Chose your word press theme

#Step 5: Go to login and log into your Mini website. Congratulation now you are the owner of a free Mini website. When you log into your Mini website you can choose two ways either direct through WordPress or through Wealthy Affiliate. Please note your site is created in a subdomain. https://tinascookingsite.siterubix.com

Training how to set up a free website
You website set up is finish now. Get started on the customizing part of your site.

#Step 6:  Customize your Site. When you are logged in you will come to the Dashboard page. Go to customize your Website. Click on it and you can adjust now the site as you want it. ( see the picture below) You are done. You are now the proud owner of a free Website and a subdomain. Before we get started with the Training on How to customize your site , I like to show you some benefits of the site rubixsite builder.

Dashboard for a Word Press Site

Before we continue, I will in short highlight some of the exciting features that Siterubix has to offer. If you not yet have signed up than you can do it here .

join now button site rubix

Lots of benefits for the Free Website Site Rubix

Below I will briefly highlight some of the great features that Siterubix has to offer, and why I recommend it as a free website builder.

  • It is absolutely free
  • It is very easy to set up ( 90 seconds)
  • Quick and guided set up ( nothing can go wrong)
  • No HTML coding required
  • It comes with an SSL certificate
  • Quality Hosting from Wealthy Affiliate
  • Spam Protection and Server Monitoring
  • You get a free account with Wealthy Affiliate ( set up does no credit card required)
  • It comes with a free amazing bonus you get the free starter Training program.
  • #The first 10 training lessons on how to set up a Website 
  • #Site Support 24/7 ( this is very important)
  • #and you get 2 Free websites, not one
  • best of all it is mobile friendly.
  • #The benefit is that you can learn how to create and monetize your website and how to rank on google.
  • #Stop! don’t say no I don’t need all that, keep an open mind it does not cost you anything.
This is a screenshot of the 10 lessons you will get for free( note the picture above is showing 9 out of 10 lessons. The 10th lesson is Congratulation and your next steps.


Below is a picture of where you can see the training in setting up your website. This is training number 1. Getting started. You will not be alone in setting up all this by yourself, in general, it is not difficult but I know things can become overwhelming and we start to shut down. Be assured you are in the right hands with the training here in setting up your site. You can always drop me a line or shout out to me as I am a member of Wealthy Affiliate and my member name is Spurway.

Getting started with wealthy affiliate
This is the screenshot of the video.

Remember when I talked at the beginning about the Privacy Policy. Well, the siterubix set up comes with the privacy policy draft you only need to adjust as you want it, and it comes with the plugin,”All in one SEO, Classic Editor and the EWWW Image Optimizer.

When you are new to creating a website you will not have much of an idea about these things, so it is made easy for you to follow through. If you are wondering if there is a paid version of Wealthy Affiliate than I can say yes.

A Short Tutorial of how to customize your Website. 

Training Video is on the end of the page 

We continue …. you are now on your Dashboard Page where you can see the “Welcome to WordPress “and the blue bar that says customize your site. Please click on customize your site.

Customize your Word Press Website

You will come to the customize page that looks like this for me. Don’t panic your page will look a bit different because you have chosen a different design. When you click on change ( No 2)  you will be able to change your theme if you are not happy with it. That is up to you. Just don’t change to often it is not good for your site.

Site Identity in SiteRubix. It is the same as a Word Press dashboard. 

When you click on Site Identity you will be able to insert a logo if you have one. If not and this is a family site with photos use one of your family.

  • Select a logo when you have one. If not skip that step you can always come back later.
  • If you want to change your Site Title now is the time.
  • If you want to change your Tagline you can do it here.
  • What you always have to remember is that you need to click on the published button after you are finished otherwise your changes will not be saved.
Site identity in WordPress


How to change the colour scheme on your Siterubix Site

Here you can change the colours scheme of your site. Just be aware a white background is less distractive.

Header text colour: this depends on your picture you need to change the colour that you can read your Site Title and Tagline.

Background colour: I normally choose white due it is less distractive. But of course, you can choose whatever you want, and suits your site best.

Colour Scheme : That comes with the Theme but you are able to change it, just make sure it is matching with the overall look of your site.

Background colour for header

Background colour for footer

Remember whenever you make changes, please click on the published button before you continue.

change the color of your word press site

Header Image in your Siterubix Site

You can upload your own header image. Please click on upload image then go to upload from your computer. I guess your media library is still empty as your site is new. The Media library will store all the pictures you upload on your site. When you come back later on it is easy to use the images again.

Please make sure that your image is according to the header size. Mine, for example, is 1600×400 pixels. You will be able to crop your image once you upload it for a perfect fit. You can also skip cropping. Some Headers have a slider, and you can upload up to three or four images, they rotate in your header. If you have 3 images, you can upload 3 images.
Again when finish uploading your image please click publish.

Background Image in your Siterubix Website

If you like to have a Background image in your Siterubix Site than you can upload one. Sometimes it looks not so good and the whole background looks then very busy. If you have a family website a background image might be an excellent idea. You can see in the picture I used a background picture you can immediately see.

If the header image and the background image actually blend in it might not look too bad. When you change the background image you need to again upload it from your computer, phone or tablet. You will need to decide on the image position and on the image size. You can play around with it and check how it looks. There are quite a few possibilities. Be creative as you want.

Change the background of your website

What is a Navigation Menu in a Website ( you are right it is nothing to eat)

A Menu in a Website,and how they are used at a most basic level of explanation is a collection of a list with links. Most of the Menus are on the site navigation area or on the header navigation bar. It is usually called a Navigation Menu. Every Link in a Navigation Menu is called a menu item. I will not discuss this here further as in the Training you will be walked through by Kyle and you will know in detail how to create it.

The basic term is that you create a top menu and a bottom or side menu. It is done and when you customize your site for the first time you can skip it. When you build your Website you will need to build and create the Menus. However don’t worry you will have the training in your free training lessons. If you have not yet decided to sign up for the siterubix website builder than you can do it below. It is absolutely free…

join now button site rubix

Post or Homepage Settings in your SiteRubix Website

Homepage setting for SiteRubix Website builder
  • You have the choice between homepage setting or post setting.
  • What it means is that what is displayed on the homepage of your Website.
  • If you choose post than the post will be in chronological order ( classic blog) or as a fixed/static page displayed.
  • If you set it to a static homepage, you need to create the first two pages.
  • Why two? Because one will become the homepage, and the other will be where your posts are displayed.

Slider setting in a free Website 

Some Websites have Slider settings and some don’t have it always depends on your Theme. Some themes come with and some come without it. Most of the slider settings require a special pixel size and will only work when you select the static front page. Your header picture will change in an interval of the pictures you chose.

Header slider in word press

Contact Details for a Website

In some themes, we have them on the header, on the side or sometimes on the footer. You can insert your contact details if you want to, and I would recommend a separate email address. If you are using it as a family page than I would not fill out my contact page you want to avoid that spammers get hold of it and sending you Spam information or clogging up your inbox. On the other hand, if you have a company website or a business website for your products you might want to let your customers know who you are and where are you located. Be reminded that whenever you insert some changes into your site use the publish button to save it.

Additional CSS on a Website

If you are wondering what is CSS here is an explanation of it. Every Cascading Style Sheet (whether it is contained in a .css file, or embedded in the head element of an HTML document) is a series of instructions called statements. A statement does two thing.

a: it identifies the elements in an HTML document that it affects

b: it tells the browser how to draw those elements.

If you are new and not familiar with CSS, then I would recommend to wait and get all the other things set up. Your website is functioning OK even without the CSS. In the customize section you can learn how to do the CSS, if you need to. But for a beginner start slowly and go step by step don’t overwhelm yourself.

I also have created a video and you can watch the video if reading is not your thing. People learn in different ways and some like the text some like the video.

Here is again the link if you have not signed up yet.

join now button site rubix
This is the beginners video for customizing your site.

Let me know if you need some hand for creating your site in siterubix. I am sure and confident you will love the 10 absolutely free training lessons you are getting with the siterubix website builder.

Feel free to comment and tell us what was your experience when you created your first free website? What has been your challenges? Every one of us started as a Beginner. We all have to start somewhere. Create a Website for free is easy now in this days.

All yours Sylvia

If you are interested in starting an online business then read my blog ” How on Internet Marketing part 1″ 

The How on Internet Marketing part 2

How to make money without spending money