Secrets of Copywriting. Learn Copywriting like the Pros. Best 6 tips on how to use words that sell and convert your products faster than ever.

copy writing secrets

Words that sell. The best 6 Copywriting Exercises you can start doing “write” now.

“You are only one sales letter away from being rich.” Those are the words from one of the greatest copywriter Gary Halbert. “

Is your Copywriting innovative, creative, trendy, interesting unique or is your copywriting boring, uninteresting, tedious, and stale?

secrets of copy writing

Do you struggle with writing a Sales Copy for your Offers? A Sales Copy has more impact on how much money you make with your Website, company or blog than anything else.

If you build the most fabulous Sales Funnel or hire the most expensive designer to create your amazing Website than you must know how to write a great offer.

But if you miss the target on writing a fantastic headline with incredible bullet points and you suck in writing your sales copy your sales funnel will simply not convert.  

When you write a blog or a text, and you are in the marketing branch or just writing content for your site, you need to know how to write good content that people want to read.

Copywriting is not difficult when you use the right words that resonate with your readers it is then easy to sell your products. 

Some great copywriters are Jim Edwards and Gary Halbert. Today you will find a few tips on how to use words that sell and improve your copywriting.

The first Copywriting Excercise is mental copywriting. Yes, you heard right mental copywriting. 

What is mental copywriting… Quickly explained whenever you see an ad, you think to yourself how could you make that ad better. 

Example: When you drive down the street, and you see on the street side an Mc Donald Billboard. There is a picture of the Big Mac with French Fries. “It says “Think Big get a Big Mac.” In your head, you should not be thinking how the big Mac will taste with a fresh cold coke, no you will be thinking how could you make this Billboard ad better. 

So you are going to rewrite mentally that ad, like “Think Big get a Big Mac at Mc Donalds 2 miles from here. “

Or when you have a doctor’s visit, and you see the magazines lying on the table, grab one and look at the ads. Do mental training. 

Maybe you see one of those electric dog water bowls, where the water is flowing. The ad says: “Best electric water bowl for dogs with long ears. “Rethink and rewrite this ad mentally in your mind so that a customer would buy that water bowl immediately. 

You could say: The best electric water bowl specially made for dogs with long ears. 

Do this in your mind when you see ads it trains your mind and helps you over time writing better ads that sell on Google, Facebook, Instagram, Bing or Yahoo. 

When you start writing ads, make a game out of it and see how much of the text can you rewrite and make fantastic ads out of them.

Use a journal and use them on a later time when you need in your ads. The best thing is that there is no equipment involved. 

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Copywriting Excercise number Two. Tell the people the benefits, not the features. 

No one is interested in the features; your reader is only interested in what benefits can it have for him and what does it do for your reader. Does it solve a problem? 

So how do you know what your reader needs? Answer yourself six questions about your product.  (Sourcebook Jim Edwards)

Question 1: 

Why would people buy my product? What is mine? Why? Without a strong why people won’t buy. 

Question 2: 

What are five ways my product or service will help them, improve their life, or make them money? 

Question 3: 

How can my product or service help them save money, over the next year, week or month? 

Question 4: 

How does my product or service eliminate mental pain or worry for them? 

Question 5. 

What are the three ways I or my product/service can help my audience feel more comfortable? 

Question 6. 

What is something they don’t have to do anymore once they get my product or service? (This is how to figure out how it helps them avoid effort) 

If you take each of this question and sit down and think about it, you will be amazed at what you come up with. 

Words that sell. Copy writing

Force yourself to come up with at least three answers to these five questions means you will have 15 answers. If you can get more answers better for you.

With these 15 answers, I am sure you can list great benefits for your product. ( please note they have to make sense) 

Copywriting Excercise number three, keep your swipe file, 

What is a swipe file? Well, it is a folder you keep cool advertisements or cool pieces of copy. 

A swipe file can be digital; it could be physical; it doesn’t matter. 

I keep a swipe file on my computer and when I see ads, or I see an advertisement that makes me go wow I will save it. ( I have categorized for easy searching on my swipe file) 

You can make a screenshot of it or use snap it and copy it over to your folder. How you want to save them, it is up to you. 

I also do this with a great sales letter. I will bookmark the page or sometimes print it as a pdf and keep it in my swipe file. 

This is a completely free and curated Swipe File maintained by some of the top marketers in the world. Swipes include Pricing Structures, Sales Pages, 

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Please understand you will save many files. It is important that you go through from time to time and declutter your computer get rid of what you do not need. ( If you do not systemize your swipe file you will be drowning and spend hours in searching for things. 

What should be going into a swipe file? 

Now, what is supposed to go in a swipe file? Well, I always save things that make me click on them, I say things that make me sign up, I look at my competitor’s sales copies and save some I find appealing. 

I save things that make me laugh, and I also keep things that make me go wow, 

Now the purpose of this swipe file is that later when you’re trying to think of something, and you’re running out of ideas you can go back to your swipe file and start browsing through it and get ideas right away. 

For example, if I’m trying to write a sales page. 

I’m at the price section, and I am running out of ideas,

 I go to my swipe file. 

In my swipe file, there is a section that is called pricing. 

I go there and look through to see how other people structure their pricing pages. 

I get some inspiration or copy the idea if it is good. Make sure you keep from your Sales Letter or Advertising campaign a copy too. I could take some inspiration or just flat-out copy some of those, so make sure to keep your swipe file.

Another tip what I do, Ads that do well I create a different folder as later I might go back and use the same ad again. 

Copywriting exercise Number four. Trim, Trim, Trim …

The whole goal of copywriting is to take information from one brain and transmit it to a bunch of other minds. 

The point of copywriting is not to hit a specified length on an article or to get fancy. 

In short, the point is to get across information from one brain to the other—the more concise, the better. How long a sales copy depends on the product and the audience. Some say at least 500 words some say less than 200 words.

It is up to you, and you have to try to get your message across. One thing is for sure people do not want to read a novel as a sales copy.  Think about yourself. How much would you read when you are ready to buy something.

There is NEVER one size fits all. 

Secret Tip only for you.

Most Marketers make this mistake and wonder why the sales are slow. 

One thing most people make online is that they do not segment their traffic. That means they give the wrong message to the wrong audience.

You need to segment your messages by the quote, unquote temperature of your traffic.

Someone who is on your email list and someone who follows you on social media is a hot source.

Someone who is looking for a solution to a problem but they don’t know you yet is warm traffic.

Another source is that there is some audience who doesn’t even know there is a solution out there, but know they have a problem this is a cold source. 

Lesson define your audiences and then write the sales copy. 

Joseph Sugarman is a copywriter, and he quotes. 

In the editing process, you refine your copy to express what you want to express with the fewest words.” – JOE SUGARMAN

Copy writing made easy.

Copywriting Excercise Nr. five.  Do not use those words.

Go through your sales copy and look for these words. I, me, my, ours, we, you will be surprised how many times you used those words. 

Why because your customer does not care about you. Selling a product in a sales copy is all about the customer benefit and solution to their problem. 

Eliminate those words from your sales copy. It sounds harsh, but those are words your customer does not want to hear. Again, those words do not tell your customer what they want to hear. 

Seriously your customer does not care about you. Think about when you buy things or stuff what do you care about? Be honest.

  • You care about getting your money worth.
  • You care about getting what been promised.
  • You care about that it works.
  • You care about getting it when you want it.
  • You care about all the things regarding the product and how it will benefit you. 

For example, I want to tell you something here…

…change perspective: Here is something you should know. 

The simple thing is that you will convert your sales copy from talking about yourself to talking about them.  

You can still use the I word but differently. You do it in a consciously way, making it all about them. 

  • How will they be enriched?
  • How will they benefit?
  • How will they receive what they want? 

Remember your prospects do not care about you, all they care about is having their needs met, their problems solved, their fears calmed, and their desires satisfied. 

 Copywriting exercise number six. Listen to yourself.

Read your copy out loud to yourself. Listen to your reading. 

Reading out loud is a very, very transformational exercise; the reason most people have trouble writing is that it’s a very unnatural thing to write. 

Think about it. You sit down at a desk. 

You are looking at a screen, 

You are typing on a keyboard, 

You are using a mouse, and you are trying to convey information that otherwise would be spoken. 

If you speak to your friend, you don’t sit down and start typing. Like 

 “Hey, what’s up, Bob?” 

For a sales copy, it does not come naturally. The important thing is to read your sales copy out loud to see if it translates to speaking. 

If you read many articles and read them out loud to a crowd, it would sound like you’re reading an article. 

Download our free Gift to you ” A Handbook to Copywriting”

A Handbook to Copy Writing.
Turn your words into gold. Secrets every copywriter should know.  
We respect your privacy.

Technology makes things easier. Use your iPhone, Android or Samsung phone.

So instead read your copy out loud, do it at your desktop, speak into a microphone and record it than listen to it. You can also use voice to text, and it will write it out itself. 

Sometimes when you dictate your thoughts, it is easier than to write them into an excellent sales copy. 

From there you can listen to it and you can decide if it is boring, fantastic or just an article that puts people to sleep. If you find it is an absolute fantastic copy that people get excited over it than use it put it to work and make money with it.

Push some boundaries and see how it sounds, sometimes we have to spice it up a bit to make the text in our sales copy look sexy and sound exciting.  

Those are six of the best copywriting tips for you to write a better sales copy that will convert. 

Yes, you can outsource it, before you outsource you must know what you want as if you do not understand copywriting than delegate it to others is difficult and might not give you the result you expect.

Honestly, what is stopping you doing it yourself? 

Before you outsource do it yourself so you get a feel of what tone you like to use and test what works and what doesn’t.  Don’t know how to write a good copy and you need guidance. Click here. 

A lot of them you can do mentally, and some they do not require much time and effort at all. There is no extra equipment needed. 

Maybe some earphones to listen to your recordings. 

Please feel free to use those tips on a daily basis. You will be surprised how quickly you can improve your copywriting.

Did you enjoy this article Secrets of Copywriting? Learn Copywriting like the Pros. Best six tips on how to use words that convert and sell your products faster than ever.

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6 Tips For Social Media And Network Marketing. The Hidden Secrets About Social Media Networks.

Social Media vs Social Network

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Social Media Marketing An Everchanging Game You Have To Keep Up With If You Want To Stay In The Loop.

Why? Because Social Media is changing and some of the social media networks realize there is a potential financial gain in these Market with the  Social Network and Marketing Niche.

6 Tips to make you a better marketer, a better entrepreneur and create more engaging content with your audience.

Social Network Marketing

Social Network and Marketing is a subject that changes far too often. There is secret to Social Network Marketing, and many marketers know it, but only a few using it and execute it.   

1.Facebook Ads Platform all you need to know.

Facebook Ads are perhaps the best form of online advertising around today. There is not one marketer who has not heard of Facebook ads. When used efficiently and strategically it is a great tool to use for placing ads.

Facebook has over two billion users around the world and the Facebook platform collects so much data from these users, yes including you and me.

You can leverage that data to your advantage to reach potential customers and clients of your business.

However, the key is to run targeted ads on Facebook, and you can do that by building what is known as a custom audience through the Facebook Ads Manager Platform.

There are a few things you can do here…
One of it is if you have a CRM (Customer Relation Management ) of any kind or if you have an email list you can import that data right into Facebook.

Any time you run ads even if your ad budget is as little as five to ten dollars you can ensure that those ads that you run are seen by the right audience.

See how easy it is to make these common mistakes.

The biggest mistake marketers make is they just throw money out at Facebook and not running targeted ads whatsoever. Running successful Ads require skills and knowledge.

If you are a real estate agent think about running those ads to target first – time home buyers or people that might potentially be looking to buy a house.

You have the power of that data right at your fingertips. Use it.

  • When you run a Facebook Ad you need to know what is your objective.

  • Is it to buy clicks,
  • is it to purchase engagement,
  • is it to buy views,
  • is it to buy leads,
  • make sure that you are targeted with what your objective is in addition to your audience.

Once again when you are spending money on Facebook Ads you should not just throw your money because you want to get more views on a video, or want to get the necessary comment to that video, what you want to get is buyers or conversions.
Be clear about your objective, and it is tailored to what your end game is.

The best way to stay in the loop is with Social Media Marketing. Don’t say no to get more leads and more conversions.

You can use more than one social media network but you should know the rules, and you should master them. 

Manage your social accounts with software that will auto-schedule your posts. 

2. Use Instagram and Twitter as Search Engines. What?

Twitter.

Let’s face it these social networks nowadays provide end-users with a lot of data and easy access to reach people.
You can go on Twitter right now, and type in any search phrase.
Twitter sharesIf you want to work with any business, you can type in their executive and or company name and find what you are looking for.

If you are a creator or an influencer and you want to get their attention say Companies like Nike, Puma or Addidas, you can go on Twitter and type in “at Nike “and click on people that come up with the search term “at Nike” in their profile on Twitter.
Try it out…

Instagram MarketingInstagram

The same thing applies to Instagram, you can use hashtags to run searches for people that are speaking about specific topics.

If you are let’s say an SEO expert, you can type in SEO help on Twitter, and you can see anyone that’s talking about this particular topic, swoop in and offer them to help them out.

That’s the power of using Twitter and even Instagram for search.

A Quick Tip

Going forward in 2020 make sure that as you are creating content and building relationships on these platforms that you are also using them as search engines.

3. Another tip is that you should share your Content on third Party Content Platforms.

So for social networks and Marketing purpose, you should put the emphasis into contributing Content on third-party platforms, versus your own native website or your own native channels.

Ohhh …I know what you are thinking now and you rightly ask isn’t the game to drive people back to your website? The answer is yes and no …. What??

Content is KingIf you are trying to grow your personal brand as a thought leader in your industry, and if you are trying to get more views on your Content yes you can drive people to your website, and now you are fighting an uphill battle of sending people to a channel that you are responsible for driving traffic to.

What you can do is create Content on established social networks and platforms like say, Medium, Blog Lovin, LinkedIn, you can apply for being a contributor on different blogs that are relevant to your industry.

Understand the game.

By creating Content on this 3rd party platforms now, you are tapping into the benefit of the traffic that visits that websites.
For example :
Many of you reading this blog right now on Bloglovin, or on Entrepreneur.com where I am an active contributor.

The Entrepreneur.com is an iconic brand with over a million followers and subscribers on social media in addition to visitors that go to their website.

In short, what I am trying to say is as a thought leader in marketing and social media networking you can either try to drive people from say Instagram over to your own website or instead you can contribute Content for an established incredible news media outlet like Entrepreneur.com and tap into the reach that they provide.

A piece of good advice to all of you out there is, start focusing on creating Content on 3rd party platforms.
The platforms you choose should be established and give you access and reach to a bigger to a greater audience.

4. Thousands have the same problem as you struggle with getting organic engagement?

If you struggle with getting organic engagement in any social media networks to think, about starting your own Private Mastermind Group.

Can be a Facebook Group that is private like Social Media Masterminds.
Does not matter if it is …

  • a What’s App Chat,
  • a We Chat group,
  • a Private Group on Twitter which allows you to Create private DM groups with up to 50 people.

Start a private group so you can bring like-minded professionals and colleagues just like you into your own space.

By creating your own mastermind group, you can control the conversations and steer them in a way where if you have Content that is fresh and relevant for the audience.

You can share directly with those others say group members without coming across as being self-promotional.

Choose your team wisely in network marketingYou can also look at Content what other people are posting without having to sift through hundreds if not thousands of accounts as well.

Private Mastermind Groups going to be a big trend going forward.

Let’s face it as marketers are losing reach and having to spend money on social media where their mind is racing too, how can I defeat and outwit the system.

Guess what you can’t trick the system but you can within the rules of the system.

I recommend if you are struggling with getting reach then analyze who are your superfans, who are the people that are most interested in your Content.

  • Guess what …invite them into a private group most recently I did this on Twitter as an experiment.
  • I went through and just start adding into a group the top 50 people that often Engage with my Content.
  • People who like my Content,
  • Share my Content,
  • Comment on my Content

It was like magic when I invited these 50 people into one group.
Doesn’t matter what your branding is it works.

So say we create a group called Lifestylebiz you can create a group and invite people and guess what you can grow this group and sell to them to your own audience.

Recently I went to a Life Style Conference where a fitness sales professional came to my keynote. She walked away and said you know what I am going to run over to Facebook and create a Facebook group for Fitness Enthusiasts.

If I get all these Fitness enthusiasts into a group now guess what I can sell to them without having to run ads.

That is my recommendation to you. Start creating small privatized communities.
Important Note of advice.

6 Social Media Marketing Tips you should not ignoreStay informed what is happening on other social networks but don’t go chasing new shiny objects.
What that means is do not chase the trends. Why because you will hear there is a new social network and don’t just rush to go jump on it.

I know every thought leader, and guru out there says go, land, grab and go get as many people you possibly can on this new social networks. Click Here

Guess what happens when you go to rush over to all these new social networks as we saw in 2018 with Save Arrow or Web Talk what you are doing is you are engaging with probably the same people in your space that already on Instagram, Pinterest, Snap Chat, Facebook and Twitter.

Believe me, these are people that are doing the same thing that you are trying to do.

My recommendations are instead of going to chase that new shiny object work with your existing Infrastructure what exists.

You have access to over 2 billion Facebook users, over 1 billion active Instagram users, Twitter, LinkedIn these are social networks which I can almost assure you, will give you more value and more immediate reach than any new social network that you can jump on.

6. A new trend that brings you more traffic and you more shares

Make sure that as you are going to different places specifically as you are sharing your Content on Instagram, you want to tag where you at.

Social Networks and Marketing,The reason why is because as you are going to these places and sharing Content, other people are doing the same, or they are looking for Content in these venues.

If you go to a sporting event, for example, I live in Singapore and if I go to the F1 Grand Prix 2019 Night Racing I am going to different places like Marina Bay Sands, and I want my Content to be indexed within the Marina Bay Sands because this is all about discoverability.

 

 

So how am I growing my following?
I am posting Content consistently daily making sure of #hashtags.
Making my Content easily discoverable with where I visit.

So once again throughout 2020 make sure that not only are you paying to optimize your content and get additional reach. A great way to schedule your pins is with Tailwind. 

You can also do a couple of easy tips and tricks to get more organic traffic, and it starts with tagging the places where you visit and post Content on Instagram or Facebook.

So that is it, thank you for reading this social media network and marketing tutorial.
Keep those 6 Tips for Social Network and Marketing in your mind.
If you found this Content useful be sure to drop a comment below, and also I appreciate it if you can share with your social network.

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