Sharing your Photos on Instagram. Is it really the cash magnet to double your income.
I am thinking for a while now that I should start to put more attention on my Instagram account. When I googled how to get more followers and get more reach with my Instagram Account, I came across this Add.
Well, I checked it out and bought it. I saw that they have a 100 Day Return policy. No worries I can return the product if I do not like it.
Tried it and was a bit disappointed as I had a different understanding of what the product is.
My honest First- Hand Review on the Product Profits Gram from Trevor Dawson.
I find it cute that he mentions his dog and I am sure there is a story behind it.
The E-book will explain to you how you can sell your own pictures to Twenty20 Royal Stock Photography, the types of photos that sell and are in market demand, how to use or add keywords to your photos and how to connect your Social Media Accounts.
Below you see a glimpse of the content table of the e-book.
Just to be clear the platform is Twenty20 what is another royal stock photography site where you can sell your mobile pictures. It is an app and you can download it from your iTunes store. ( this app is only available on IOS.)
As you can understand, it has nothing to do with Instagram.
If you belong to the many who love taking photos with their smartphone everywhere they go then this is actually an opportunity for you. If you can manage it well you might make money and have fun doing this business.
My understanding of ProfitsGram.
What I understand and I might be wrong but it also mentions that you can take pictures from social media and sell them as your own.
Does the Profits Gram hold up to their promise?
There is no doubt that the E-Book is structured in detail how you can sell your photos online.
It has a lot of information on the legal issues about online photos selling. I find the tips on how to sell and monetize your photos interesting and helpful. Especially for people who have a passion for photography and want to make some money.
In short and plain simple what you learn in this e-book is how to sell your photos on the Twenty20 platform.
100 Days Money Back Guarantee.
ProfitsGram comes with a 100% Money Back Guarantee. It means when you are not satisfied you can get a full refund within the 100 Days.
I have to say the 100 Days is pretty cool, as it says ProfitsGram is very confident about their e-book.
What threw me a bit off is that it actually has nothing to do with Instagram it shows you how you can “make money” from the Twenty20 royal stock photography company.
It is misleading about making money from your Instagram account. I can not say it is a scam but I would say it has twisted the actual purpose.
The e-book explicitly says making money from “Twenty20′, and not from “Instagram”.
Price of the e-book is USD $ 77 but on a discount offer, it is USD $ 37.
Even it may seem affordable, if you are looking to do something with Instagram it is not worth it.
On the other site if you are into mobile photography and you love to monetize it then it is totally worse the money.
On the other hand, there is a seller guide on the Twenty20 platform where you can learn more about the topic.
Except for the little Tips and Tricks that Profits Gram has in the e-book you will not learn with Twenty20.
For me, there is no doubt that you can really make money selling photos on Twenty20. Yes, there is a …..
But there is also the other side that this niche is quite competitive and you must be pretty good and have special photos to succeed and be able to achieve a 4 figure income each month.
I am not saying it is not possible, I am just saying you need to be passionate and determine and put a lot of effort into that business. It is not “easy money“.
So my opinion the product receives from me only 3 stars out of 5.
Reason: It is misleading on Instagram and it promotes the platform Twenty20.
6 Tips to make you a better marketer, a better entrepreneur and create more engaging content with your audience.
Social networks and Marketing is a subject that changes far too often. There is a secret to Social Network Marketing, and many marketers know it, but only a few use it and execute it.
1. Facebook Ads Platform, all you need to know.
Facebook Ads are perhaps the best form of online advertising today. There is not one marketer who has not heard of Facebook ads. When used efficiently and strategically, it is a great tool to use for placing ads.
Facebook has over two billion users around the world and the Facebook platform collects so much data from these users, yes including you and me.
You can leverage that data to your advantage to reach potential customers and clients of your business.
However, the key is to run targeted ads on Facebook, and you can do that by building what is known as a custom audience through the Facebook Ads Manager Platform.
There are a few things you can do here… One of them is if you have a CRM (Customer Relation Management ) of any kind or if you have an email list, you can import that data right into Facebook.
Any time you run ads, even if your ad budget is as little as five to ten dollars, you can ensure that those ads that you run are seen by the right audience.
When you run a Facebook Ad, you need to know what is your objective.
Is it to buy clicks,
is it to purchase engagement,
is it to buy views,
is it to buy leads,
and make sure that you are targeted with what your objective is in addition to your audience.
Once again, when you are spending money on Facebook Ads, you should not just throw your money because you want to get more views on a video or want to get the necessary comment on that video. What you want to get are buyers or conversions. Be clear about your objective, and it is tailored to what your end game is.
The best way to stay in the loop is with Social Media Marketing. Don’t say no to getting more leads and more conversions.
You can use more than one social media network, but you should know the rules, and you should master them.
2. Use Instagram and Twitter as Search Engines. What?
Let’s face it these social networks nowadays provide end-users with a lot of data and easy access to reach people. You can go on Twitter right now, and type in any search phrase. If you want to work with any business, you can type in their executive and or company name and find what you are looking for.
If you are a creator or an influencer and you want to get their attention, say Companies like Nike,Puma or Addidas, you can go on Twitter and type in “at Nike “and click on people that come up with the search term “at Nike” in their profile on Twitter. Try it out…
Ohhh …I know what you are thinking now, and you rightly ask, isn’t the game to drive people back to your website? The answer is yes and no …. What??
If you are trying to grow your personal brand as a thought leader in your industry, and if you are trying to get more views on your Content, yes, you can drive people to your website, and now you are fighting an uphill battle of sending people to a channel that you are responsible for driving traffic to.
What you can do is create Content on established social networks and platforms like, say, Medium,Blog Lovin, and LinkedIn; you can apply to be a contributor on different blogs that are relevant to your industry.
Understand the game.
By creating Content on this 3rd party platforms now, you are tapping into the benefit of the traffic that visits those websites. For example : Many of you reading this blog right now on Bloglovin or on Entrepreneur.com, where I am an active contributor.
Entrepreneur.comis an iconic brand with over a million followers and subscribers on social media, in addition to visitors that go to their website.
In short, what I am trying to say is as a thought leader in marketing and social media networking, you can either try to drive people from, say, Instagram over to your own website or instead, you can contribute Content for an established incredible news media outlet like Entrepreneur.com and tap into the reach that they provide.
A piece of good advice to all of you out there is, to start focusing on creating Content on 3rd party platforms. The platforms you choose should be established and give you access and reach to a bigger to greater audience.
4. Thousands have the same problem as you struggle with getting organic engagement?
If you struggle with getting organic engagement in any social media networks thinks, about starting your own Private Mastermind Group.
Can be a Facebook Group that is private like Social Media Masterminds. Does not matter if it is …
a What’s App Chat,
a We Chat group,
a Private Group on Twitter allows you to Create private DM groups with up to 50 people.
Start a private group so you can bring like-minded professionals and colleagues just like you in to your own space.
By creating your own mastermind group, you can control the conversations and steer them in a way where you have Content that is fresh and relevant to the audience.
You can share directly with those others, say, group members, without coming across as being self-promotional.
You can also look at Content that other people are posting without having to sift through hundreds if not thousands of accounts as well.
Private Mastermind Groups are going to be a big trend going forward.
Let’s face it, as marketers are losing reach and having to spend money on social media where their mind is racing too, how can I defeat and outwit the system.
Guess what you can’t trick the system, but you can within the rules of the system.
I recommend if you are struggling with getting reach, then analyze who are your superfans, and who are the people that are most interested in your Content.
Guess what …invite them into a private group most recently, I did this on Twitter as an experiment.
I went through and just start adding into a group the top 50 people that often Engage with my Content.
People who like my Content,
Share my Content,
Comment on my Content
It was like magic when I invited these 50 people into one group. Doesn’t matter what your branding is it works.
So say we create a group called Lifestylebiz you can create a group and invite people and guess what you can grow this group and sell to them to your own audience.
Recently I went to a Life Style Conference where a fitness sales professional came to my keynote. She walked away and said you know what I am going to run over to Facebook and create a Facebook group for Fitness Enthusiasts.
If I get all these Fitness enthusiasts into a group now, guess what I can sell to them without having to run ads.
That is my recommendation to you. Start creating small privatized communities. Important Note of advice.
Stay informed about what is happening on other social networks but don’t go chasing new shiny objects. What that means is do not chase the trends. Why because you will hear there is a new social network, and don’t just rush to go jump on it.
I know every thought leader and guru out there says go, land, grab and go get as many people as you possibly can on these new social networks. Click Here
Guess what happens when you go to rush over to all these new social networks as we saw in 2018 with Save Arrow or Web Talk, what you are doing is you are engaging with probably the same people in your space that are already on Instagram, Pinterest, Snap Chat, Facebook and Twitter.
Believe me, these are people that are doing the same thing that you are trying to do.
My recommendations are instead of going to chase that new shiny object, work with your existing Infrastructure what exists.
You have access to over 2 billion Facebook users, over 1 billion active Instagram users, Twitter, and LinkedIn these are social networks which I can almost assure you will give you more value and more immediate reach than any new social network that you can jump on.
6. A new trend that brings you more traffic and more shares
Make sure that as you are going to different places, specifically as you are sharing your Content on Instagram, you want to tag where you at.
The reason why is because as you are going to these places and sharing Content, other people are doing the same, or they are looking for Content in these venues.
If you go to a sporting event, for example, I live in Singapore and if I go to the F1 Grand Prix 2019 Night Racing I am going to different places like Marina Bay Sands, and I want my Content to be indexed within the Marina Bay Sands because this is all about discoverability.
So once again throughout 2020 make sure that not only are you paying to optimize your content and get additional reach. A great way to schedule your pins is with Tailwind.
You can also do a couple of easy tips and tricks to get more organic traffic, and it starts with tagging the places where you visit and posting Content on Instagram or Facebook.
So that is it. Thank you for reading this social media network and marketing tutorial. Keep those 6 Tips for Social Network and Marketing in your mind. If you found this Content useful, be sure to drop a comment below, and also I would appreciate it if you could share it with your social network.
Would you love to know how you could learn Internet Marketing and start your own business?
Great Tips on how to use Linktree and why it is a must for Instagram
Linktree is a great option to use for your posts with links on Instagram.
If you do not yet have a free account with Instagram go to www.Instagram.com and set up a free account.
Linktree and Instagram are a good combination.
Links on Instagram don’t work
Why you properly ask? Simple clickable links don’t work on Instagram posts. But you still want people to click on your content or post and be redirected to your website. Well, that is where Link Tree comes in. It is great and helps you to get more traffic to your website.
You go to Instagram see a great post with a link and you try to click on it and it does not work. ( Sign up form for a newsletter) Happens all the time … so what to do. You want your links working right?
People have to copy the link and paste it into their browser to access it, and no one is probably going to take their time to do that. Especially when you are on the mobile phone.
Many people these days watch and do things mainly from their mobile.
Linktree an easy solution for Instagram Business Accounts.
That’s what this post is all about: an easy and free tool, Linktree for business Instagram accounts. If you don’t utilise Linktree, Instagram’s setup will be frustrating for you as a business owner. I love to show you in this post how to drive traffic to your site from Instagram, but Instagram makes it a bit harder to do that when compared to other social media. Like Facebook, Twitter, Pinterest and Google Plus.
Nothing is impossible.
Your Bio Profile on Instagram
The good news is that Instagram allows personal and business profiles to have a clickable link located in the bio segment of their profile, and that’s what I am going to teach you, I.e. to leverage this segment to its maximum potential.
Step 1. Create an account
Go to Linktree and sign up with your Instagram account. Also, make sure you’re logged into the business’s Instagram account you want Linktree to be connected to.
This will certify that Linktree would link up correctly with your business’s Instagram account
Step2: Add as many links as you desire
Immediately you are logged in with your new account, Click on the + ADD NEW BUTTON/LINK. Then, paste the desired URL and name it and Make sure your link title has a Sharp message!
Even though there is an unlimited number of links you may add, I will recommend a maximum of six, because if you add more, the list tends to get really elongated and people will have to scroll down to see the full list.
On the other hand, it’s quite distracting. You may switch your links on and off manually. You can also switch them around the links so that the new ones are on the top. I do this from time to time so it looks always like things are updated. There is an option available to show each link at a specific time. But, this is a premium feature which you need to pay to access this option.
There are a free version and a pro version the free version comes with following features.
Step 3; Paste your Linktree link into your Instagram profile.
If your account has been verified, you will receive a custom Linktree link. This will be the link that you will add to your Instagram Bio.
All you have to do is,
Copy your Bio link.
After that, paste your link in the Website section of your Instagram profile. Remember to Authorize Linktree to get access to your basic information. Click “Authorize.
Step 4: Make sure you Select a plan.
This is where you get to choose to use Linktree for free or for six dollars per month depending on the options you have in mind.
For instance, Linktree for business Instagram accounts, The free plan includes basic functions like unlimited links on your Linktree and information on links clicked.
Step 6: You can now set up your linktree.
Now we unto the real deal! As you know, Linktree for business Instagram accounts allows users to have unlimited links, you may eventually put a link for every single page from your website.
I will recommend using the links that you prefer people use the most from your blog or website, and links that are the most crucial to your customers. Also try including links for your email signup page, contact page, website homepage, latest blogs you’ve posted, events coming up in the community that you plan to talk about.
A brief Insight into Linktree for business Instagram accounts
The fantastic part about this is that you can dictate whatever you want in the text box.
This is fantastic to quickly and clearly display your brand’s voice. You can also change the link colours your links with a few pre-chosen options for the free version, or to match your brand or logo for the paid version.
Linktree Settings & Appearance
Once your link is in place, you may want to explore the settings. There are a lot of things you may do with your links once you have them set up on Link Tree. They include: • Edit/delete links • Turn link on/off • Check link clicks • Show link at a specific time
At the Settings tab, you will see several options for theme colours. On the Linktree free version, there are 4 colours to choose.
They also have some gorgeous gradients for you to choose from.
If you desire a custom colour, for example, to match your branding, then you probably need to get the Pro Version. I am especially in love with the blue gradient right now.
You are good to go! The spectacular part is that you won’t ever have to link the URL into your Instagram bio again. And each time you log in to Linktree, it will remember you (as long as you’re logged in to your business’s Instagram profile).
From the home page, you may edit your links as often or as rarely as you want, and your Linktree will be automatically updated.
A Website without Traffic is like a Shop without Customers
OH no … I created my website I was so proud and I love it but my website is like a ghost town. No one is visiting my website … I am doomed, with no sales … You are shattered and you ask your self why? …
Why no one finds my website? How to get more traffic to your website. When you create a website you must also create Traffic to your site the more traffic you can get the better.
A Website without Traffic is like a shop or store without customers. It is like walking through a shopping mall. People will walk through visit your website and decide if they stay or leave.
With the innumerable websites on the Internet, visitors won’t automatically look for your site, nor will they somehow find it easily among the clutter.
Chances are that you will get zero visitors if you don’t drive traffic to your site. Zero visitors mean zero chances to make money online.
Driving traffic will require some effort as well as resourcefulness and creativity. It will pay off in the long term. Hey, who said earning money online is easy. It is like a business like anything else and it requires fine-tuning trial and error.
Website Traffic is the key to your site’s growth. When you drive traffic to your website, you have the chance to make more money online.”I will walk you through the following sections to help you to understand what it takes to get more traffic to your website.
Create a system
Know your statistics ( use analytic tools to trace and analyze your traffic)
In every Business, there is a system involved. A system is a major criterion for being successful. One major criterion is before you make any money creates value for your customer.
First install a tool on your site to track your visitors a great tool is Google Analytics.
It tracks all your customers and it gives you special data report from where they are, how long they been on your site and which pages they open. This is important Data for you to know. ( know your audience)
Download my free gift to you. 5 Quick ways to get Traffic to your Website.
Here are a few essential metrics for you to know
Average time on site
Pages per visit
Traffic sources (where your traffic comes from either direct, search, and referral)
If you do not like Google Analytics then you can use another tool like https://clicky.com( this is a great tool it has real-time stats and a heat map)
Start a journal and document your website trafficespecially when you post a new blog or put some content up. It is interesting to see the results each day. Do the journal on your computer as I do.
See what works and what does not work. This way you can find a balance and quickly figure out what your customers want to see and what they don’t want to see or are interested in.
Ok I know People say plugins can slow down the website but there are a few essential plugins you need to have.
Some plugins are just a must… Yes, it is said that plugins slow your site but it depends on how the code is managed.
There are still some others but I have the experience with both of them and they are very helpful for SEO. Both have a free version. SEMrush is pretty good and I can highly recommend it.
Do you have a System?
If the answer is NO … then you need to act. You need a system right now that you can implement right now and you will see your traffic will in a matter of weeks skyrocket.
With the right system, it is not so difficult to increase your website visitors.
I have learned a great system with an online university that has the system already in place, you don’t need to reinvent the wheel again and start a system from scratch, use what is already proven with success. Many other people using it.
At some point in a business venture, we just have to follow the right steps and everything falls into place That happens to me when I figured out what is missing for me and my online business to become successful. My traffic just skyrockets in weeks and I am happy to say it works. This is training from WA How many keywords should I use per page.
and all the other search engines that are out there.
To see if your site is indexed just type…
site: and your website address.com (site:myfreedomlifestylebiz.com)
Submit your content to the search engines that they crawl your site and index your pages.
I assume you know how to submit your website to google and bing.
Good content should have a mix and match.
If you think I can give you a magic formula for content marketing success, I have to say there is no magic formula.
The best is to go with the flow and use a variety in length and format make it as appealing as possible.
Your audience will have a different kind of readers. Some like the shorter post, some like the long post, some are more visual, some love to watch the videos, some like infographic posts with data-driven pieces for a maximum impact.
Mix it up so you keep your readers, interested and they will come back for more. Please remember the Quality of your content is important too.
Use a Headline tool to create catching headlines.
Use topic keywords in your headline. Blog post rank higher and better on google. Make clear to readers what are you discuss or about the topic they going to read.
There are free tools out there and some of them are really good.
You can get paid search on Google, social media advertising, display advertising, and solo ads all are excellent ways for attracting visitors to your site.
It helps to build your brand and to get your website in front of people. If you are new to paid advertising I suggest you get some training first otherwise you might lose your money for nothing.
If you are familiar with paid advertising than adjust the ads to suit your budget.
Be clear about your goals on advertising who you want to target and what you want to achieve. ( Just want to get more traffic, or do you want conversions . ) Each Advertising Channel has its pros and cons, think carefully about your goals and objectives before you spent your money.
Don’t let your visitors leave your website empty-handed, offer them some freebies in the form of e-books, planners, downloadable video, strategies sessions of 15 minutes content there are so many options.
With your freebies, you can create an opt-in form and collect their email address this way you will actually have recurring visitors and income.
Create Newsletters but please don’t spam them. For me, Spam is a no-go. Take into consideration that they are the same as you and will unsubscribe if you overdo your campaigns.
To collect your emails you will need an autoresponder. I can recommend Get response it is free for the first 30 days and with it, you can do great newsletters and the email campaign is easy to set up.
Use Content Upgrades.
What is a Content upgrade? It is an incentive that compliments one of your articles. It can be a worksheet, a planner, a spreadsheet, a cheat sheet, an app, anything you to compliment your article.
People are more compelled to opt-in with their email address as it is integrated with your content.
Another tool that is popular is a traffic exchange. How it works it is simple and plain and you have to choose a good traffic exchange site as a lot of them out there are not really helping your site in the long-term.
All the websites in the Traffic exchange program will have then increased website traffic. This is the same way as link exchange works.
It applies the same concept the only difference is that you can exchange links with other sites that complement yours. This link exchange will drive traffic to your website through direct links or through the improvement of your search engine ranking.
The key to this is that you need to drive traffic to your website. It is a good idea to use different traffic sources to drive traffic to your site. The only thing you have to do is invest and educate yourself about the different tools and marketing strategies.
The online business can become quite lonely. Especially as sometimes friends and family will not understand what you are doing and will find it strange that the computer is your best friend as you will spend long hours with your computer.
This said it is a good idea to sign up for some forums and other online learning centres to talk with people who have the same interest.
The essential step for every marketer is How to get more traffic for your website. These are basic steps there are more ways to drive traffic I will write this in another post.
Being an Entrepreneur and working in an online business can be a lonely place. Why I say this, most people who will talk about what you are doing do not understand and think you chase a ghost.
I am a member of Wealthy Affiliate and I am happy that I did join this community with nearly 1.3 million users. I am also happy for the Live chat and the forum where you can ask questions and members help you if you get stuck. I have learned so much with their Affiliate Platform.
What is the General Data Protection Regulation (GDPR)
The General Data Protection Regulation is a law that gives European Citizens more control over their personal data that is collected by any businesses or services. It seeks to clarify the rules and responsibilities for online services with the European users. On the 25th of May 2018, it will replace the previous directive governing data protection passed in 1995. It has some dramatic changes to the existing convention including:
It will unify the rules on how should companies handle the data of European Citizens.
An all in detail Expansion in the scope of what is understood to be personal data.
Identify and clarify the responsibilities and roles of those who control, manage and process the data.
Enforcement and streamlining the authority to one supervisor per member state.
Information duty of notifying customers of a data breach within 72 hours.
Greater penalties for non-compliance.
Who is affected by the new GDPR Rule?
All Companies and Businesses of any size across Europe will need to comply with the new GDPR Rule.
The General data protection rule (GDPR) will apply across all EU countries. The European Union Parliament passed the first set of rules in 2016 and this will be now taken over by the new GDPR Rule in May 2018. Each EU Member state will have its own supervising authority.
Does this law apply only to companies based in the European Union?
No — it is not. It is a major game-changer for international news. Any Organisation that collects, manages, processes and stores data of European Citizens is affected by the GDPR.
It means it includes most major online businesses and services that collect, process, manages and stores data or personal information.
The GDPR sets new global standards for data protection.
The GDPR is intended to set out the rules of how the personal data of European people/customers can be collected, stored and shared. This is to protect the European Customer and offering individuals more say over who holds their personal data and how it can be used. I believe it is a great way to protect the customer.
General Data Protection Regulations A Short Explanation.
What is Personal data?
It is anything that can be used to identify a person directly or indirectly. That includes all the online tools like cookie information, email addresses, names, IP addresses of devices, IP addresses in general, bank details, emails, social media like Facebook, Twitter, Snap chat, Google Plus, Instagram, Reddit, Blogs, Pinterest,
According to the new GDPR if you are collecting, processing or storing applicable personal data from EU customers, you have to obey the new rules and must only obtain that data through an opt-in consent, contractual necessity, a legitimate interest, a public task, a vital interest, or a legal obligation.
Those are defined in a frame within the regulations and the subject of the current discussion surrounding the applicability of any business or business models.
How will the GDPR affect Affiliate Marketers?
If the Affiliate Marketer is not located in the EU but sells and collects and stores personal data like ( like emails, membership details etc.) from European customers the GDPR will apply to the Affiliate Marketer.
The GDPR is affecting everyone including the affiliate Marketers with customers from Europe. It will be a challenge for some and it does not matter if you are in Europe or the US if you have European customers you need to comply. The deadline is approaching and it is time to get ready.
Facebook moves 1.5bn users out of reach of new European privacy law
Facebook has moved more than 1.5 billion users out of reach of European privacy law, despite a promise from Mark Zuckerberg to apply the “spirit” of the legislation globally.
In a tweak to its terms and conditions, Facebook is shifting the responsibility for all users outside the US, Canada and the EU from its international HQ in Ireland to its main offices in California. It means that those users will now be on a site governed by US law rather than Irish law.
The move is due to come into effect shortly before the General Data Protection Regulation (GDPR) comes into force in Europe on 25 May. Facebook is liable under GDPR for fines of up to 4% of its global turnover – around $1.6bn – if it breaks the new data protection rules.
The shift highlights the cautious phrasing Facebook has applied to its promises around GDPR. Earlier this month, when asked whether his company would promise GDPR protections to its users worldwide, Zuckerberg demurred. “We’re still nailing down details on this, but it should directionally be, in spirit, the whole thing,” he said.
Facebook told Reuters “we apply the same privacy protections everywhere, regardless of whether your agreement is with Facebook Inc or Facebook Ireland”. It said the change was only carried out “because EU law requires specific language” in mandated privacy notices, which US law does not.
What affiliate marketers need to know about the GDPR
Does the GDPR apply to affiliate marketers?
Yes, it does apply to all the affiliate marketers, unless you do not target the European market and you do not collect data or monitor the data of European Citizens.
Who falls under the GDPR?
A Brand, a business, a business organisation, all the huge multinational conglomerates, freelancers and one-man sole traders that utilises a third party website to drive back sales to their own website to create sales the new GDPR will challenge this for Affiliate Marketers.
It even applies to people who don’t make any money or sell things from collecting and using other peoples personal data ( bloggers personal or business blogs, )anything that captures and or monitors data about the people in the EU.
With the new GDPR, the liability is extended to all organisations that touch the personal data. ( Affiliate marketers with Opt-in pages, an email list, membership sites, a.s.o.)
With the old set of GDPR rules, the main responsibility of data processing and the data regulation was the responsibility of the organisation that stored the data or the organisation that controlled the data. The new GDPR has changed that. Now in the chain of data collection, everyone is responsible and everyone who comes in contact with personal data needs to set out and inform the customers how the data is stored and managed.
What does it mean in short
What it means is that Affiliate Marketers can be now held responsible for the data they collect from their opt-in subscribers.
Below you find a few things an affiliate marketer should bear in mind when getting ready for the GDPR.
Following rules applies from 25th of May when the new GDPR comes in place. You are only allowed to store the customer’s data if …
The person that subscribes to your online service, ( blog, e-book, membership etc.) have opted-in and has allowed you to use their personal data.
In case you need the data to fulfil a contract with the person that provides it ( selling them goods or services).
If you have a legitimate and vital interest in the data information
You are legally obligated to use the data.
The data information will be used to perform a task in public interest.
I would say the first two points are more common for the standard of an Affiliate Marketer.
A video tutorial for the GDPR how to set it up on your website
What does the GDPR really mean for the Affiliate Marketer?
This means in practice that any time you are asking or requesting personal information from a website user or customer in this case (European customer) they need to opt-in or give their consent to using their data.
As an Affiliate Marketer, you can not divide the website or the landing page into two parts, if you do have European customers you should follow the new GDPR Rules.
When using a contact form or an opt-in form you will need to change the current one to apply to the GDPR rule. That means that if you collect data for marketing purposes as part of a sign-up, content download, landing page or squeeze page, etc. then you have to get permission from that person.
In case you use currently a contact form that has to be ticked to opt-out or that is pre-ticked with opt-in permission, (default settings) then you will need to change it so that the default setting is opting out and that the customer has to opt-in instead.
The exact same rule applies to people who email or give you their personal data or information in any other form of communication. With the new GDPR Law, you can only request that information if one of the bullet points above apply to it.
It is vital and important that you make it clear to your customers or visitors why you need their personal information and data. You also need to explain in general how to tell them what you will do with there information and how long it will be stored in your system.
How should an affiliate Marketer prepare for the GDPR?
As an Affiliate Marketer, you will have quite some things to do when you have to comply with the GDPR.
You need to update and inform new customers and old customers, on which basis you collect their data, why you are collecting it and how you will use it. An explanation of what purpose the data will be stored and used for and how you will protect the collected data.
One more thing you have to inform is how long will be the data you collected to be stored on your site or in your system.
The most challenge the affiliate marketers will face is to our marketing activities itself. Many successful affiliate marketers rely on direct marketing to boost sales and reach the customer through personal data collection on their site when subscribing, through contract sales or when opted in.
Affiliate Companies will need to follow the GDPR
Affiliate Companies operating as a business or business organisation have to implement adequate data management procedures, and protocols, as well as potentially enlist a Data Protection Officer (DPO) to make sure that the business is on a continued base complying and updating the new rules and regulations.
Any customer has the right to the request to be forgotten at any point, and the process of this request must be accurate and swift. It is essential that sensitive data has been kept up to date and accurate and not kept longer as necessary.
This means for an affiliate marketer and their websites to determine how long is “necessary” and permanent and regular housekeeping on their sites to cleanse their collected data accordingly.
Google, Bing, Yahoo, Yandex and other Search Engines
Google, Bing, Yahoo, Yandex and other search engines lost the right to publish data without any perceived responsibility or consideration to an individual. The request to be forgotten online like in Article 17: Right to erasure (‘right to be forgotten’) has always been a hot topic.
As the GDPR will require a double opt-in, it also means quality and valuable content will increase your opt-in rate. Any good marketer will put the effort into the content and maximise the quality over quantity.
Good news for affiliate marketing networks as they should be working on quality content instead of quantity. The more attractive the content the better the adoption rate or the acceptance that a website will capture the personal data of any potential customer.
It will be a big wow and how like when the new cookie legislation was introduced. Everyone was expecting the change will have a big impact on marketing and the ability to personalise the content online for users. In reality, it went the opposite way as after an initial peak of interest, consumers got used to clicking the “I accept” pop up of any new websites they visited.
Do we expect a similar action for the double opt-in measures? yes, we do. After the first period, people get used to it and it will go automatically. People adjusting fast.
With technology playing a vital role in most things we will be facing exciting times. The GDPR puts the control back into the hands of the user and makes organisations aware and comply with stricter rules about handling and storing personal data. Non-compliance will result in large fines stipulated by the EU Commision.
Checklist for Affiliate Marketers to comply with the GDPR
• Re-think on how you collect, use and store the personal data on your site or system. What system and which part needs to be changed and upgraded to comply with the GDPR.
• Provide honestly and transparency to your customers ( including your website users or give your personal information for a freebie). Explain the legal basis of collecting their information. Provide accurate information on how their information is stored, shared, managed and processed. Give an explanation of how their data is protected.
• Use a different contact address so that users can contact you to request correction or deletion of their personal data. I recommend a different email or contact address so that this information will not land in spam or get overlooked by you or your staff.
• Inform the existing people from whom you already obtained their personal information about the new changes in the GDPR regulations. Depending on your autoresponder you might have to ask them to opt-in again to your mailing lists or marketing databases.
• Protect yourself and ensure that you’re taking all of the necessary steps to comply with the new GDPR regulations. A way to keep the stored personal data of your customers safe using device encryption, and not storing, processing, or transferring data of EU service users outside of the EEA other than to other territories that have their own laws that comply with the regulations.
• Assure yourself and double-check with your affiliate scheme or network that they have their own GDPR regulations in place. The reason for this is when you pass on personal information data that you have collected to the scheme itself as part of running your affiliate business, the same rules apply at every stage of the process.
• Please remember that getting your affiliate marketing up to standard and comply with the GDPR regulations, is up to you. As you are part of collecting, storing, manage and process those personal information data.
This article is intended as a basic guide to the GDPR for affiliate marketers and doesn’t take the place of professional legal advice.
GDPR Penalties Short Version
If you do not follow the GDPR rules for your European customers than you might face potentially stiff measures.
The worst-case scenario is that a business that has not complied with the GDPR regulations can be fined up to Euro €20 million or four percent of their annual turnover, whichever is higher. I would say if you comply then the chances of being penalised are considered low, but if you deliberately or negligently fail to follow or comply with the GDPR regulations, or a serious data breach that could have prevented will compromise the integrity of your site or service user’s personal information data and rights -you might face penalisation.
Last not least follow the rules of the new GDPR Regulation.
As we deal with the world wide web, we do not know when our customer will be from Europe or any other state.
It also helps us in our Authority standing and builds trust with the customers or subscribers. I believe it is a good measure to ensure that our personal information data is protected. The scandal about Facebook leakage where 87 million personal user information data being collected and apparently used without permission just shows how vulnerable the digital world is.
With technology playing a vital role in most things we will be facing exciting times. The GDPR puts the control back into the hands of the user and makes organisations aware and comply with stricter rules about handling and storing personal data. Non-compliance will result in large fines stipulated by the EU Commission.
Video Tutorial for the GDPR Rule how to set up correctly on your website
None of the above should be construed as legal advice. Seek legal counsel if you believe your company may be impacted by the GDPR.
What do you think about the GDPR and how would you say will it be impacting the Website owners, online businesses, online services and or organisations.
I like to hear from you and how what do you think about the GDPR?
Please take the time to read it carefully and update your Website. It is essential that you do this. As the security breach is getting more and more do you think that RSS might make a comeback again? Please share your thoughts, if you have problems with setting up your GDPR leave me a note I am happy to help.