6 Tips For Social Media And Network Marketing. The Hidden Secrets About Social Media Networks.

Social Media vs Social Network

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Social Media Marketing in 2019 is going to be different than in 2018 and all other years before.

Why? Because Social Media is changing and some of the social media networks realize there is a potential Market in the Social Network and Marketing Niche.

6 Tips to make you a better marketer, a better entrepreneur and create more engaging content with your audience.

Social Network Marketing

Social Network and Marketing is a subject that changes far too often. There is secret to Social Network Marketing, and many marketers know it, but only a few using it and execute it.   

1.Facebook Ads Platform all you need to know.

Facebook Ads are perhaps the best form of online advertising around today. There is not one marketer who has not heard of Facebook ads. When used efficiently and strategically it is a great tool to use for placing ads.

Facebook has over two billion users around the world and the Facebook platform collects so much data from these users, yes including you and me.

You can leverage that data to your advantage to reach potential customers and clients of your business.

However, the key is to run targeted ads on Facebook, and you can do that by building what is known as a custom audience through the Facebook Ads Manager Platform.

There are a few things you can do here…
One of it is if you have a CRM (Customer Relation Management ) of any kind or if you have an email list you can import that data right into Facebook.

Any time you run ads even if your ad budget is as little as five to ten dollars you can ensure that those ads that you run are seen by the right audience.

See how easy it is to make these common mistakes.

The biggest mistake marketers make is they just throw money out at Facebook and not running targeted ads whatsoever. Running successful Ads require skills and knowledge.

If you are a real estate agent think about running those ads to target first – time home buyers or people that might potentially be looking to buy a house.

You have the power of that data right at your fingertips. Use it.

  • When you run a Facebook Ad you need to know what is your objective.

  • Is it to buy clicks,
  • is it to purchase engagement,
  • is it to buy views,
  • is it to buy leads,
  • make sure that you are targeted with what your objective is in addition to your audience.

Once again when you are spending money on Facebook Ads you should not just throw your money because you want to get more views on a video, or want to get the necessary comment to that video, what you want to get is buyers or conversions.
Be clear about your objective, and it is tailored to what your end game is.

In case you want to get more leads or to get more conversions.

You can use more than one social media network but you should know the rules, and you should master them.

2. Use Instagram and Twitter as Search Engines. What?

Twitter.

Let’s face it these social networks nowadays provide end users with a lot of data and easy access to reach people.
You can go on Twitter right now, and type in any search phrase.
Twitter sharesIf you want to work with any business, you can type in their executive and or company name and find what you are looking for.

If you are a creator or an influencer and you want to get their attention say Companies like Nike, Puma or Addidas, you can go on Twitter and type in “at Nike “and click on people that come up with the search term “at Nike” in their profile on Twitter.
Try it out…

Instagram MarketingInstagram

The same thing applies to Instagram, you can use hashtags to run searches for people that are speaking about specific topics.

If you are let’s say an SEO expert, you can type in SEO help on Twitter, and you can see anyone that’s talking about this particular topic, swoop in and offer them to help them out.

That’s the power of using Twitter and even Instagram for search.

A Quick Tip

Going forward in 2019 make sure that as you are creating Content and building relationships on these platforms that you are also using them as search engines.

3. Another Tip is that you should share your Content on third Party Content Platforms.

So for social networks and Marketing purpose, you should put the emphasis into contributing Content on third-party platforms, versus your own native website or your own native channels.

Ohhh …I know what you are thinking now and you rightly ask isn’t the game to drive people back to your website? The answer is yes and no …. What??

Content is KingIf you are trying to grow your personal brand as a thought leader in your industry, and if you are trying to get more views on your Content yes you can drive people to your website, and now you are fighting an uphill battle of sending people to a channel that you are responsible for driving traffic to.

What you can do is create Content on established social networks and platforms like say, Medium, Blog Lovin, LinkedIn, you can apply for being a contributor on different blogs that are relevant to your industry.

Understand the game.

By creating Content on this 3rd party platforms now, you are tapping into the benefit of the traffic that visits that websites.
For example :
Many of you reading this blog right now on Bloglovin, or on Entrepreneur.com where I am an active contributor.

The Entrepreneur.com is an iconic brand with over a million followers and subscribers on social media in addition to visitors that go to their website.

In short, what I am trying to say is as a thought leader in marketing and social media networking you can either try to drive people from say Instagram over to your own website or instead you can contribute Content for an established incredible news media outlet like Entrepreneur.com and tap into the reach that they provide.

A piece of good advice to all of you out there is, start focusing on creating Content on 3rd party platforms.
The platforms you choose should be established and give you access and reach to a bigger to a greater audience.

4. Thousands have the same problem as you struggle with getting organic engagement?

If you struggle with getting organic engagement in any social media networks think, about starting your own Private Mastermind Group.

Can be a Facebook Group that is private like Social Media Masterminds.
Does not matter if it is …

  • a Whats App Chat,
  • a We Chat group,
  • a Private Group on Twitter which allows you to Create private DM groups with up to 50 people.

Start a private group so you can bring likeminded professionals and colleagues just like you into your own space.

By creating your own mastermind group, you can control the conversations and steer them in a way where if you have Content that is fresh and relevant for the audience.

You can share directly with those others say group members without coming across as being self-promotional.

Choose your team wisely in network marketingYou can also look at Content what other people are posting without having to sift through hundreds if not thousands of accounts as well.

Private Mastermind Groups going to be a big trend going forward.

Let’s face it as marketers are losing reach and having to spend money on social media where their mind is racing too, how can I defeat and outwit the system.

Guess what you can’t trick the system but you can within the rules of the system.

I recommend if you are struggling with getting reach then analyze who are your superfans, who are the people that are most interested in your Content.

  • Guess what …invite them into a private group most recently I did this on Twitter as an experiment.
  • I went through and just start adding into a group the top 50 people that often Engage with my Content.
  • People who like my Content,
  • Share my Content,
  • Comment on my Content

It was like magic when I invited these 50 people into one group.
Doesn’t matter what your branding is it works.

So say we create a group called Lifestylebiz you can create a group and invite people and guess what you can grow this group and sell to them to your own audience.

Recently I went to a Life Style Conference where a fitness sales professional came to my keynote. She walked away and said you know what I am going to run over to Facebook and create a Facebook group for Fitness Enthusiasts.

If I get all these Fitness enthusiasts into a group now guess what I can sell to them without having to run ads.

That is my recommendation to you. Start creating small privatized communities.
Important Note of advice.

6 Social Media Marketing Tips you should not ignoreStay informed what is happening on other social networks but don’t go chasing new shiny objects.
What that means is do not chase the trends. Why because you will hear there is a new social network and don’t just rush to go jump on it.

I know every thought leader, and guru out there says go, land, grab and go get as many people you possibly can on this new social networks. Click Here

Guess what happens when you go to rush over to all these new social networks as we saw in 2018 with Save Arrow or Web Talk what you are doing is you are engaging with probably the same people in your space that already on Instagram, Snap Chat, Facebook and Twitter.

Believe me, these are people that are doing the same thing that you are trying to do.

My recommendations are instead of going to chase that new shiny object work with your existing Infrastructure what exists.

You have access to over 2 billion Facebook users, over 1 billion active Instagram users, Twitter, LinkedIn these are social networks which I can almost assure you, will give you more value and more immediate reach than any new social network that you can jump on.

6. A New trend that brings you more traffic and you more shares

Make sure that as you are going to different places specifically as you are sharing your Content on Instagram, you want to tag where you at.

Social Networks and Marketing,The reason why is because as you are going to these places and sharing Content, other people are doing the same, or they are looking for Content in these venues.

If you go to a Sporting event, for example, I live in Singapore and if I go to the F1 Grand Prix 2019 Night Racing I am going to different places like Marina Bay Sands, and I want my Content to be indexed within the Marina Bay Sands because this is all about discoverability.

 

 

So how am I growing my following?
I am posting Content consistently daily making sure of #hashtags.
Making my Content easily discoverable with where I visit.

So once again throughout 2019 make sure that not only are you paying to optimize your Content and get additional reach.

You can also do a couple of easy tips and tricks to get more organic traffic, and it starts with tagging the places where you visit and post Content on Instagram or Facebook.

So that is it, thank you for reading this social media network and marketing tutorial.
Keep those 6 Tips for Social Network and Marketing in your mind.
If you found this Content useful be sure to drop a comment below, and also I appreciate it if you can share with your social network.

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All Yours Sylvia 

 

 

Great Tips on how to use Link Tree and Instagram

Linktree and Instagram how to ..

Great Tips on how to use Linktree and why it is a must for Instagram

Linktree and Instagram how to ..Linktree is a great option to use for your posts with links on Instagram.  

If you do not yet have a free account with Instagram go to www.Instagram.com and set up a free account. 

Linktree and Instagram are a good combination. 

Links on Instagram don’t work

Why you properly ask? Simple clickable links don’t work on Instagram posts. But you still want people to click on your content or post and be redirected to your website. Well, that is where Link Tree comes in. It is great and helps you to get more traffic to your website. 

You go to Instagram see a great post with a link and you try to click on it and it does not work. ( Sign up form for a newsletter) Happens all the time … so what to do. You want your links working right? 

People have to copy the link and paste it into their browser to access it, and no one is probably going to take their time to do that. Especially when you are on the mobile phone. 

Many people these days watch and do things mainly from their mobile. 

Linktree an easy solution for Instagram Business Accounts. 

That’s what this post is all about: an easy and free tool, Linktree for business Instagram accounts.
If you don’t utilise Linktree, Instagram’s setup will be frustrating for you as a business owner.
I love to show you in this post how to drive traffic to your site from Instagram, but Instagram makes it a bit harder to do that when compared to other social media. Like Facebook, Twitter, Pinterest and Google Plus. 

 Nothing is impossible.

Your Bio Profile on Instagram 

The good news is that Instagram allows personal and business profiles to have a clickable link located in the bio segment of their profile, and that’s what I am going to teach you, I.e. to leverage this segment to its maximum potential.

Step 1. Create an accountlink Tree sign up page

Go to Linktree and sign up with your Instagram account. Also, make sure you’re logged into the business’s Instagram account you want Linktree to be connected to.

This will certify that Linktree would link up correctly with your business’s Instagram account

Step2: Add as many links as you desire

Immediately you are logged in with your new account, Click on the + ADD NEW BUTTON/LINK. Then, paste the desired URL and name it and Make sure your link title has a Sharp message!

Link Tree add a link 2

Even though there is an unlimited number of links you may add, I will recommend a maximum of six, because if you add more, the list tends to get really elongated and people will have to scroll down to see the full list.

On the other hand, it’s quite distracting. You may switch your links on and off manually.  You can also switch them around the links so that the new ones are on the top. I do this from time to time so it looks always like things are updated. 
There is an option available to show each link at a specific time. But, this is a premium feature which you need to pay to access this option.

There are a free version and a pro version the free version comes with following features. 

In case you are interested in Blogging Tips, e.g. How to build a website from scratch, or how to be successful in Affiliate Marketing. Head over to my blog section you find interesting reads. 

Step 3;  Paste your Linktree link into your Instagram profile.

If your account has been verified, you will receive a custom Linktree link. This will be the link that you will add to your Instagram Bio.

All you have to do is,

Copy your Bio link.Link Tree Bio Link

After that, paste your link in the Website section of your Instagram profile. Remember to Authorize Linktree to get access to your basic information. Click “Authorize.

Step 4: Make sure you Select a plan.

This is where you get to choose to use Linktree for free or for six dollars per month depending on the options you have in mind.

For instance, Linktree for business Instagram accounts, The free plan includes basic functions like unlimited links on your Linktree and information on links clicked.

Step 6: You can now set up your linktree.

Now we unto the real deal! As you know, Linktree for business Instagram accounts allows users to have unlimited links, you may eventually put a link for every single page from your website.

I will recommend using the links that you prefer people use the most from your blog or website, and links that are the most crucial to your customers. Also try including links for your email signup page, contact page, website homepage, latest blogs you’ve posted, events coming up in the community that you plan to talk about.

Link Tree Pro and Free 1
A brief Insight into Linktree for business Instagram accounts

The fantastic part about this is that you can dictate whatever you want in the text box.

This is fantastic to quickly and clearly display your brand’s voice. You can also change the link colours your links with a few pre-chosen options for the free version, or to match your brand or logo for the paid version.

Linktree  Settings & Appearance

Once your link is in place, you may want to explore the settings. There are a lot of things you may do with your links once you have them set up on Link Tree. They include:
Edit/delete links
• Turn link on/off
• Check link clicks
• Show link at a specific time

At the Settings tab, you will see several options for theme colours. On the Linktree free version, there are 4 colours to choose. 

They also have some gorgeous gradients for you to choose from.

If you desire a custom colour, for example, to match your branding, then you probably need to get the Pro Version. I am especially in love with the blue gradient right now.

You are good to go! The spectacular part is that you won’t ever have to link the URL into your Instagram bio again. And each time you log in to Linktree, it will remember you (as long as you’re logged in to your business’s Instagram profile).

From the home page, you may edit your links as often or as rarely as you want, and your Linktree will be automatically updated.

In Conclusion

Making Use of Linktree is a great and free way to drive in more targeted traffic through Instagram and increase sales.

Of you still hesitant about trying it out, I will highly encourage you to do so right now! Using the steps listed above, it should take you less than 5 minutes to grasp how to use the link tree.

I really hope you enjoyed reading this tutorial! I really wish you like this new What can you do to get more Website traffictool, and it helps you generate more sales for your online business.

Keep in mind that Linktree for business Instagram accounts is a fantastic way to keep the followers engaged and to give them information that’s readily available.

It’s quite important to provide easy access to important things about your business, like your website and your blogs.

Linktree also keeps your links organised neatly and simply.

Do you use Linktree and Instagram? If so let us know your experience and if you found what works better let us know

All yours have a beautiful day

Sylvia

GDPR What Europe’s New Privacy Law Means for Affiliate Marketers

GDPR what does it mean for affiliate Marketer

What is the General Data Protection Regulation (GDPR)

The General Data Protection Regulation is a law that gives European Citizens more control over their personal data that is collected by any businesses or services. It seeks to clarify the rules and responsibilities for online services with the European users. On the 25th of May 2018, it will replace the previous directive governing data protection passed in 1995. It has some dramatic changes to the existing convention including: 

  • It will unify the rules on how should companies handle the data of European Citizens.
  • An all in detail Expansion in the scope of what is understood to be personal data.
  • Identify and clarify the responsibilities and roles of those who control, manage and process the data.
  • Enforcement and streamlining the authority to one supervisor per member state. 
  • Information duty of notifying customers of a data breach within 72 hours. 
  • Greater penalties for non-compliance.

GDPR Rules and how it will affect Affiliate Marketing

Who is affected by the new GDPR Rule?

All Companies and Businesses of any size across Europe will need to comply with the new GDPR Rule. 

The General data protection rule (GDPR) will apply across all EU countries. The European Union Parliament passed the first set of rules in 2016 and this will be now taken over by the new GDPR Rule in May 2018. Each EU Member state will have its own supervising authority.  

Does this law apply only to companies based in the European Union?

No — it is not. It is a major game-changer for international news. Any Organisation that collects, manages, processes and stores data of European Citizens is affected by the GDPR.

It means it includes most major online businesses and services that collect, process, manages and stores data or personal information.

The GDPR sets new global standards for data protection. 

The GDPR is intended to set out the rules of how the personal data of European people/customers can be collected, stored and shared. This is to protect the European Customer and offering individuals more say over who holds their personal data and how it can be used. I believe it is a great way to protect the customer. 

General Data Protection Regulations A Short Explanation.

What is Personal data?

It is anything that can be used to identify a person directly or indirectly. That includes all the online tools like cookie information, email addresses, names, IP addresses of devices, IP addresses in general, bank details, emails, social media like Facebook, Twitter, Snap chat, Google Plus, Instagram, Reddit, Blogs, Pinterest,

According to the new GDPR if you are collecting, processing or storing applicable personal data from EU customers, you have to obey the new rules and must only obtain that data through an opt-in consent, contractual necessity, a legitimate interest, a public task, a vital interest, or a legal obligation.

Those are defined in a  frame within the regulations and the subject of the current discussion surrounding the applicability of any business or business models. 

GDPR what does it mean for affiliate Marketer

How will the GDPR affect Affiliate Marketers?

If the Affiliate Marketer is not located in the EU but sells and collects and stores personal data like ( like emails, membership details etc.) from European customers the GDPR will apply to the Affiliate Marketer.

The GDPR is affecting everyone including the affiliate Marketers with customers from Europe. It will be a challenge for some and it does not matter if you are in Europe or the US if you have European customers you need to comply. The deadline is approaching and it is time to get ready. 

Below are some key points and an overview of the potential GDPR implications for any affiliate marketing business. 

If you are running an Affiliate Business and you do collect the data from your customer you need to openly show and explain how the collected Data will be handled and stored.

Following the rules stated in the GDPR and update before 25th of May 2018 the Privacy Policies, Contact pages, Privacy Statements, and Cookie Policy. 

At the bottom of this blog is a video on how to install a GDPR Plugin and the settings. ,

Does this GDPR Rule affect Social Media? 

Many large online services and social media companies are updating their privacy policies and terms of service in order to prepare for the new legislation.

Facebook’s response is sure to be closely scrutinized by European regulators, given the company’s checkered past with regard to user data. The recent Cambridge Analytica scandal, in which millions of US voters had their Facebook data misappropriated by consultants working for Donald Trump’s presidential campaign, is only the most recent mishap.(https://www.cnet.com/how-to/how-facebook-is-responding-to-europes-new-gdpr-privacy-rules/)

Update 2018/2019

Now Google plus had a security breach and will close down in April 2019 the Social Platform

 Google+. https://www.theguardian.com/technology/2019/feb/01/closure-google-plus-everything-you-need-to-know

Facebook had another breach November 3rd  2018

https://www.ndtv.com/world-news/private-messages-of-81-000-facebook-users-leaked-online-report-1942225

Facebook moves 1.5bn users out of reach of new European privacy law 

Facebook has moved more than 1.5 billion users out of reach of European privacy law, despite a promise from Mark Zuckerberg to apply the “spirit” of the legislation globally.

In a tweak to its terms and conditions, Facebook is shifting the responsibility for all users outside the US, Canada and the EU from its international HQ in Ireland to its main offices in California. It means that those users will now be on a site governed by US law rather than Irish law.

The move is due to come into effect shortly before the General Data Protection Regulation (GDPR) comes into force in Europe on 25 May. Facebook is liable under GDPR for fines of up to 4% of its global turnover – around $1.6bn – if it breaks the new data protection rules.

The shift highlights the cautious phrasing Facebook has applied to its promises around GDPR. Earlier this month, when asked whether his company would promise GDPR protections to its users worldwide, Zuckerberg demurred. “We’re still nailing down details on this, but it should directionally be, in spirit, the whole thing,” he said.

Facebook told Reuters “we apply the same privacy protections everywhere, regardless of whether your agreement is with Facebook Inc or Facebook Ireland”. It said the change was only carried out “because EU law requires specific language” in mandated privacy notices, which US law does not.

In a statement to the Guardian, it added: “We have been clear that we are offering everyone who uses Facebook the same privacy protections, controls and settings, no matter where they live. These updates do not change that.”via Facebook moves 1.5bn users out of reach of new European privacy law

GDPR Rule for EuropeWhat affiliate marketers need to know about the GDPR 

Does the GDPR apply to affiliate marketers?

Yes, it does apply to all the affiliate marketers, unless you do not target the European market and you do not collect data or monitor the data of European Citizens.

Who falls under the GDPR?

  1. A Brand, a business, a business organisation,  all the huge multinational conglomerates, freelancers and one-man sole traders that utilises a third party website to drive back sales to their own website to create sales the new GDPR will challenge this for Affiliate Marketers.
  2. It even applies to people who don’t make any money or sell things from collecting and using other peoples personal data ( bloggers personal or business blogs, )anything that captures and or monitors data about the people in the EU.
  3. With the new GDPR, the liability is extended to all organisations that touch the personal data. ( Affiliate marketers with Opt-in pages, an email list, membership sites, a.s.o.) 
  4. With the old set of GDPR rules, the main responsibility of data processing and the data regulation was the responsibility of the organisation that stored the data or the organisation that controlled the data. The new GDPR has changed that. Now in the chain of data collection, everyone is responsible and everyone who comes in contact with personal data needs to set out and inform the customers how the data is stored and managed.
  5. What does it mean in short

What it means is that Affiliate Marketers can be now held responsible for the data they collect from their opt-in subscribers.

In their privacy policies on their website must be updated and given an open statement on how the data of the subscriber will be used. A piece of good advice to all affiliate marketers protect yourself and your customers make it clear in your privacy policy. 

Below you find a few things an affiliate marketer should bear in mind when getting ready for the GDPR.

Following rules applies from 25th of May when the new GDPR comes in place. You are only allowed to store the customer’s data if

  • The person that subscribes to your online service, ( blog, e-book, membership etc.) have opted-in and has allowed you to use their personal data. 
  • In case you need the data to fulfil a contract with the person that provides it ( selling them goods or services).
  • If you have a legitimate and vital interest in the data information
  • You are legally obligated to use the data.
  • The data information will be used to perform a task in public interest.

I would say the first two points are more common for the standard of an Affiliate Marketer.

A video tutorial for the GDPR how to set it up on your website

GDPR vido by Marion Black Credit goes to Marion Black Ambassador at WA

 

What does the GDPR  really mean for the Affiliate Marketer?

This means in practice that any time you are asking or requesting personal information from a website user or customer in this case (European customer) they need to opt-in or give their consent to using their data.

As an Affiliate Marketer, you can not divide the website or the landing page into two parts, if you do have European customers you should follow the new GDPR Rules. 

When using a contact form or an opt-in form you will need to change the current one to apply to the GDPR rule. That means that if you collect data for marketing purposes as part of a sign-up, content download, landing page or squeeze page, etc. then you have to get permission from that person.

In case you use currently a contact form that has to be ticked to opt-out or that is pre-ticked with opt-in permission, (default settings) then you will need to change it so that the default setting is opting out and that the customer has to opt-in instead. 

The exact same rule applies to people who email or give you their personal data or information in any other form of communication. With the new GDPR Law, you can only request that information if one of the bullet points above apply to it.

It is vital and important that you make it clear to your customers or visitors why you need their personal information and data. You also need to explain in general how to tell them what you will do with there information and how long it will be stored in your system.  

Social Media leaks how safe is it now How should an affiliate Marketer prepare for the GDPR?

As an Affiliate Marketer, you will have quite some things to do when you have to comply with the GDPR.

You need to update and inform new customers and old customers, on which basis you collect their data, why you are collecting it and how you will use it. 
An explanation of what purpose the data will be stored and used for and how you will protect the collected data. 

One more thing you have to inform is how long will be the data you collected to be stored on your site or in your system. 

What it means you need to update your privacy policy, your cookie policy to comply with the GDPR. 

The most challenge the affiliate marketers will face is to our marketing activities itself. Many successful affiliate marketers rely on direct marketing to boost sales and reach the customer through personal data collection on their site when subscribing, through contract sales or when opted in. 

Affiliate Companies will need to follow the GDPR 

Affiliate Companies operating as a business or business organisation have to implement adequate data management procedures, and protocols, as well as potentially enlist a Data Protection Officer (DPO) to make sure that the business is on a continued base complying and updating the new rules and regulations.

Any customer has the right to the request to be forgotten at any point, and the process of this request must be accurate and swift. It is essential that sensitive data has been kept up to date and accurate and not kept longer as necessary.

This means for an affiliate marketer and their websites to determine how long is “necessary” and permanent and regular housekeeping on their sites to cleanse their collected data accordingly.

 Google, Bing, Yahoo, Yandex and other Search Engines 

Google, Bing, Yahoo, Yandex and other search engines lost the right to publish data without any perceived responsibility or consideration to an individual. The request to be forgotten online like in Article 17: Right to erasure (‘right to be forgotten’) has always been a hot topic.

In an article in 2016 published by the Guardian reveals that  Data shows 95% of Google privacy requests are from citizens out to protect personal and private information – not criminals, politicians and public figures.

The new introduction of the GDPR is providing users even greater control over their data on how their data is acquired used stored and managed.

You as a consumer can see the benefits in this, but it is a challenge for any business and it limits companies on how to capture, use, manage and store the personal data of consumers.

A lack of compliance with the GDPR rules by any website, business or service including affiliate marketing networks will result in trouble for everyone who has handled the data.

Read penalties https://www.eugdpr.org/key-changes.html

Good News for Affiliate Marketer 

As the GDPR will require a double opt-in, it also means quality and valuable content will increase your opt-in rate. Any good marketer will put the effort into the content and maximise the quality over quantity.

Good news for affiliate marketing networks as they should be working on quality content instead of quantity. The more attractive the content the better the adoption rate or the acceptance that a website will capture the personal data of any potential customer.

It will be a big wow and how like when the new cookie legislation was introduced. Everyone was expecting the change will have a big impact on marketing and the ability to personalise the content online for users. In reality, it went the opposite way as after an initial peak of interest, consumers got used to clicking the “I accept” pop up of any new websites they visited. 

Do we expect a similar action for the double opt-in measures? yes, we do. After the first period, people get used to it and it will go automatically. People adjusting fast. 

With technology playing a vital role in most things we will be facing exciting times. The GDPR puts the control back into the hands of the user and makes organisations aware and comply with stricter rules about handling and storing personal data. Non-compliance will result in large fines stipulated by the EU Commision. 

Checklist for Affiliate Marketers to comply with the GDPR

 • Re-think on how you collect, use and store the personal data on your site or system. What system and which part needs to be changed and upgraded to comply with the GDPR.

• Provide honestly and transparency to your customers ( including your website users or give your personal information for a freebie). Explain the legal basis of collecting their information. Provide accurate information on how their information is stored, shared,  managed and processed. Give an explanation of how their data is protected. 

• Do an update on your cookie policy, privacy policy and change your contact forms to comply with the GDPR rules, don’t forget to ensure that they are designed on an opt-in basis, not an opt-out basis. Make sure your Privacy Policies and Cookie Policies are visible and easy to access. 

• Use a different contact address so that users can contact you to request correction or deletion of their personal data. I recommend a different email or contact address so that this information will not land in spam or get overlooked by you or your staff. 

offer your services

• Inform the existing people from whom you already obtained their personal information about the new changes in the GDPR regulations. Depending on your autoresponder you might have to ask them to opt-in again to your mailing lists or marketing databases.

• Protect yourself and ensure that you’re taking all of the necessary steps to comply with the new GDPR regulations. A way to keep the stored personal data of your customers safe using device encryption, and not storing, processing, or transferring data of EU service users outside of the EEA other than to other territories that have their own laws that comply with the regulations.

• Assure yourself and double-check with your affiliate scheme or network that they have their own GDPR regulations in place. The reason for this is when you pass on personal information data that you have collected to the scheme itself as part of running your affiliate business, the same rules apply at every stage of the process.

• Please remember that getting your affiliate marketing up to standard and comply with the GDPR regulations, is up to you. As you are part of collecting, storing, manage and process those personal information data. 

This article is intended as a basic guide to the GDPR for affiliate marketers and doesn’t take the place of professional legal advice.

get ready for the gdpr

GDPR Penalties Short Version

 If you do not follow the GDPR rules for your European customers than you might face potentially stiff measures.

The worst case scenario is that a business that has not complied with the GDPR regulations can be fined up to Euro €20 million or four percent of their annual turnover, whichever is higher. 
I would say if you comply then the chances of being penalised are considered low, but if you deliberately or negligently fail to follow or comply with the GDPR regulations, or a serious data breach that could have prevented will compromise the integrity of your site or service user’s personal information data and rights -you might face penalisation. 

Last not least follow the rules of the new GDPR Regulation.  

As we deal with the world wide web, we do not know when our customer will be from Europe or any other state. 

It is best to update your Privacy policies, cookie policy as well as follow the GDPR rules for the contact and or opt-in form. It should be in our interest to protect our customers or website visitors.

It also helps us in our Authority standing and builds trust with the customers or subscribers. I believe it is a good measure to ensure that our personal information data is protected. The scandal about facebook leakage where 87 million personal user information data being collected and apparently used without permission just shows how vulnerable the digital world is. 

With technology playing a vital role in most things we will be facing exciting times. The GDPR puts the control back into the hands of the user and makes organisations aware and comply with stricter rules about handling and storing personal data. Non-compliance will result in large fines stipulated by the EU Commision. 

 Video Tutorial for the GDPR Rule how to set up correctly on your website

GDPR vido by Marion Black                    Credit goes to Marion Black Ambassador WA

None of the above should be construed as legal advice. Seek legal counsel if you believe your company may be impacted by the GDPR.

 What do you think about the GDPR and how would you say will it be impacting the Website owners, online businesses, online services and or organisations. 

I like to hear from you and how what do you think about the GDPR?

Please take the time to read it carefully and update your Website. It is essential that you do this. As the security breach is getting more and more do you think that RSS might make a comeback again? Please share your thoughts, if you have problems with setting up your GDPR leave me a note I am happy to help.  

 Here is another blog about GDPR. written by VPN Geek Jack Foster

myfreedomlifestylebiz.com

Sylvia 

Have a look at my other blogs 

Affiliate Marketing for Beginners. Is Wealthy Affiliate the real deal or a scam…?

Making Money Online Without Spending Money