Blog written by Josh Wardini Co-Founder of Serpwatch.
Make no mistakes; Pay-per-Click (PPC) is one of the most effective digital marketing strategies available today. Generally speaking, this marketing tactic requires businesses to pay a certain fee whenever their ad gets clicked.
PPC helps promote a brand’s awareness and also increases conversion. According to a study, Google Ads cover a network of more than 2 million websites and apps. This extensive coverage gives businesses the chance to reach more potential customers with PPC.
If you intend using PPC to market your products or services, it’s essential to learn that as rewarding as it is, the road to success could be bumpy due to some mistakes that you can easily avoid if you follow the steps we recommend in this article.
Here are four common PPC mistakes and how to avoid them.
Not Hiring A Good Copywriter
Good writing is essential when creating your ad copy. Your copy should be persuasive and free from grammatical or spelling errors. It should also be engaging.
Most business owners choose to create the ad copy themselves because they wish to cut costs. In most cases, the result is a poor ad copy. Hiring a good copywriter to get the job done will go a long way to contribute to the success of your PPC campaign.
An Irrelevant Landing Page
When a user clicks on your ad, the user is led straight to your landing page. If it turns out the content of your landing page doesn’t match with the promise made on your ad, the user immediately exits your landing page.
Google will waste no time to give a poor-quality score to your ads and reduce its exposure. Worst of all, you’ll have to pay for a click that led to no conversion.
That said, ensure that your landing page and the promises made on your ads match correctly, as this will increase your chances of conversion by 50%.
Not Using the Right Geo-Location
Those new to PPC often make the mistake of not optimizing their ad for the right geographical location.
Your ads showing up in the wrong geo-location could fetch you a penalty from Google. When users get to your landing page and leave after a few seconds, a poor user experience signal is sent to Google, which acts accordingly.
Your ad should have more exposure to a location where your potential customers reside. If most of your customers come from your locality or country, it’s best to have more exposure in that location.
Targeting the Wrong Keywords
A PPC campaign with no basis on proper keyword research will fail. Understand that keywords are the heart of your ad campaign.
A PPC ad should contain keywords that match what your target audience is searching for. Not every keyword is good, and you should not include irrelevant ones in your ad. PPC might not be SEO, but still, a lot of attention is dedicated to keywords.
For an effective PPC campaign, it’s best to work with long-tail keywords as they perform better.
PPC advertising is a great digital marketing strategy. Those who are just striking out as entrepreneurs can significantly benefit from using this technique. Just make sure to avoid the common mistakes that ruin most PPC endeavours, and you’ll be fine.
A Website without Traffic is like a Shop without Customers
OH no … I created my website I was so proud and I love it but my website is like a ghost town. No one is visiting my website … I am doomed, with no sales … You are shattered and you ask your self why? …
Why no one finds my website? How to get more traffic to your website. When you create a website you must also create Traffic to your site the more traffic you can get the better.
A Website without Traffic is like a shop or store without customers. It is like walking through a shopping mall. People will walk through visit your website and decide if they stay or leave.
With the innumerable websites on the Internet, visitors won’t automatically look for your site, nor will they somehow find it easily among the clutter.
Chances are that you will get zero visitors if you don’t drive traffic to your site. Zero visitors mean zero chances to make money online.
Driving traffic will require some effort as well as resourcefulness and creativity. It will pay off in the long term. Hey, who said earning money online is easy. It is like a business like anything else and it requires fine-tuning trial and error.
Website Traffic is the key to your site’s growth. When you drive traffic to your website, you have the chance to make more money online.”I will walk you through the following sections to help you to understand what it takes to get more traffic to your website.
Create a system
Know your statistics ( use analytic tools to trace and analyze your traffic)
In every Business, there is a system involved. A system is a major criterion for being successful. One major criterion is before you make any money creates value for your customer.
First install a tool on your site to track your visitors a great tool is Google Analytics.
It tracks all your customers and it gives you special data report from where they are, how long they been on your site and which pages they open. This is important Data for you to know. ( know your audience)
Download my free gift to you. 5 Quick ways to get Traffic to your Website.
Here are a few essential metrics for you to know
Average time on site
Pages per visit
Traffic sources (where your traffic comes from either direct, search, and referral)
If you do not like Google Analytics then you can use another tool like https://clicky.com( this is a great tool it has real-time stats and a heat map)
Start a journal and document your website trafficespecially when you post a new blog or put some content up. It is interesting to see the results each day. Do the journal on your computer as I do.
See what works and what does not work. This way you can find a balance and quickly figure out what your customers want to see and what they don’t want to see or are interested in.
Ok I know People say plugins can slow down the website but there are a few essential plugins you need to have.
Some plugins are just a must… Yes, it is said that plugins slow your site but it depends on how the code is managed.
There are still some others but I have the experience with both of them and they are very helpful for SEO. Both have a free version. SEMrush is pretty good and I can highly recommend it.
Do you have a System?
If the answer is NO … then you need to act. You need a system right now that you can implement right now and you will see your traffic will in a matter of weeks skyrocket.
With the right system, it is not so difficult to increase your website visitors.
I have learned a great system with an online university that has the system already in place, you don’t need to reinvent the wheel again and start a system from scratch, use what is already proven with success. Many other people using it.
At some point in a business venture, we just have to follow the right steps and everything falls into place That happens to me when I figured out what is missing for me and my online business to become successful. My traffic just skyrockets in weeks and I am happy to say it works. This is training from WA How many keywords should I use per page.
and all the other search engines that are out there.
To see if your site is indexed just type…
site: and your website address.com (site:myfreedomlifestylebiz.com)
Submit your content to the search engines that they crawl your site and index your pages.
I assume you know how to submit your website to google and bing.
Good content should have a mix and match.
If you think I can give you a magic formula for content marketing success, I have to say there is no magic formula.
The best is to go with the flow and use a variety in length and format make it as appealing as possible.
Your audience will have a different kind of readers. Some like the shorter post, some like the long post, some are more visual, some love to watch the videos, some like infographic posts with data-driven pieces for a maximum impact.
Mix it up so you keep your readers, interested and they will come back for more. Please remember the Quality of your content is important too.
Use a Headline tool to create catching headlines.
Use topic keywords in your headline. Blog post rank higher and better on google. Make clear to readers what are you discuss or about the topic they going to read.
There are free tools out there and some of them are really good.
You can get paid search on Google, social media advertising, display advertising, and solo ads all are excellent ways for attracting visitors to your site.
It helps to build your brand and to get your website in front of people. If you are new to paid advertising I suggest you get some training first otherwise you might lose your money for nothing.
If you are familiar with paid advertising than adjust the ads to suit your budget.
Be clear about your goals on advertising who you want to target and what you want to achieve. ( Just want to get more traffic, or do you want conversions . ) Each Advertising Channel has its pros and cons, think carefully about your goals and objectives before you spent your money.
Don’t let your visitors leave your website empty-handed, offer them some freebies in the form of e-books, planners, downloadable video, strategies sessions of 15 minutes content there are so many options.
With your freebies, you can create an opt-in form and collect their email address this way you will actually have recurring visitors and income.
Create Newsletters but please don’t spam them. For me, Spam is a no-go. Take into consideration that they are the same as you and will unsubscribe if you overdo your campaigns.
To collect your emails you will need an autoresponder. I can recommend Get response it is free for the first 30 days and with it, you can do great newsletters and the email campaign is easy to set up.
Use Content Upgrades.
What is a Content upgrade? It is an incentive that compliments one of your articles. It can be a worksheet, a planner, a spreadsheet, a cheat sheet, an app, anything you to compliment your article.
People are more compelled to opt-in with their email address as it is integrated with your content.
Another tool that is popular is a traffic exchange. How it works it is simple and plain and you have to choose a good traffic exchange site as a lot of them out there are not really helping your site in the long-term.
All the websites in the Traffic exchange program will have then increased website traffic. This is the same way as link exchange works.
It applies the same concept the only difference is that you can exchange links with other sites that complement yours. This link exchange will drive traffic to your website through direct links or through the improvement of your search engine ranking.
The key to this is that you need to drive traffic to your website. It is a good idea to use different traffic sources to drive traffic to your site. The only thing you have to do is invest and educate yourself about the different tools and marketing strategies.
The online business can become quite lonely. Especially as sometimes friends and family will not understand what you are doing and will find it strange that the computer is your best friend as you will spend long hours with your computer.
This said it is a good idea to sign up for some forum and other online learning centres to talk with people who have the same interest.
The essential step for every marketer is How to get more traffic for your website. These are basic steps there are more ways to drive traffic I will write this in another post.
Being an Entrepreneur and working in online business can be a lonely place. Why I say this, most people you will talk about what you are doing do not understand and think you chase a ghost.
I am a member of Wealthy Affiliate and I am happy that I did join this community with nearly 1.3 million users. I am also happy for the Live chat and the forum where you can ask questions and members help you if you get stuck. I have learned so much with their Affiliate Platform.