Blog written by Josh Wardini Co-Founder of Serpwatch.
Make no mistakes; Pay-per-Click (PPC) is one of the most effective digital marketing strategies available today. Generally speaking, this marketing tactic requires businesses to pay a certain fee whenever their ad gets clicked.
PPC helps promote a brand’s awareness and also increases conversion. According to a study, Google Ads cover a network of more than 2 million websites and apps. This extensive coverage gives businesses the chance to reach more potential customers with PPC.
If you intend using PPC to market your products or services, it’s essential to learn that as rewarding as it is, the road to success could be bumpy due to some mistakes that you can easily avoid if you follow the steps we recommend in this article.
Here are four common PPC mistakes and how to avoid them.
Not Hiring A Good Copywriter
Good writing is essential when creating your ad copy. Your copy should be persuasive and free from grammatical or spelling errors. It should also be engaging.
Most business owners choose to create the ad copy themselves because they wish to cut costs. In most cases, the result is a poor ad copy. Hiring a good copywriter to get the job done will go a long way to contribute to the success of your PPC campaign.
An Irrelevant Landing Page
When a user clicks on your ad, the user is led straight to your landing page. If it turns out the content of your landing page doesn’t match with the promise made on your ad, the user immediately exits your landing page.
Google will waste no time to give a poor-quality score to your ads and reduce its exposure. Worst of all, you’ll have to pay for a click that led to no conversion.
That said, ensure that your landing page and the promises made on your ads match correctly, as this will increase your chances of conversion by 50%.
Not Using the Right Geo-Location
Those new to PPC often make the mistake of not optimizing their ad for the right geographical location.
Your ads showing up in the wrong geo-location could fetch you a penalty from Google. When users get to your landing page and leave after a few seconds, a poor user experience signal is sent to Google, which acts accordingly.
Your ad should have more exposure to a location where your potential customers reside. If most of your customers come from your locality or country, it’s best to have more exposure in that location.
Targeting the Wrong Keywords
A PPC campaign with no basis on proper keyword research will fail. Understand that keywords are the heart of your ad campaign.
A PPC ad should contain keywords that match what your target audience is searching for. Not every keyword is good, and you should not include irrelevant ones in your ad. PPC might not be SEO, but still, a lot of attention is dedicated to keywords.
For an effective PPC campaign, it’s best to work with long-tail keywords as they perform better.
PPC advertising is a great digital marketing strategy. Those who are just striking out as entrepreneurs can significantly benefit from using this technique. Just make sure to avoid the common mistakes that ruin most PPC endeavours, and you’ll be fine.
So you are at a point where you need to see some income? Your blog or website is not doing so well, and you are running slowly out of passion and of cash $$. Let’s make money online.
Yes, you know that you actually can make money online,…
but you have not just yet figured it out how those $$$$$ flow into your life. Right.
What is the best way to make money online? I have asked myself this many times.
What you need is a computer, phone or tablet and of course Internet access. I will show you 9 websites where you can actually make cash, or if you are really serious some real good Money. Are you excited yet, Yes… then let’s get started.
The part I liked most is that you do not need to quit your 9 to 5 Job. You can do it in your Free Time.
Two distinct ways of Making Money on the Internet
The first is an active Income. It is like your regular 9-5 Job. You only get paid for the work you do. If you do not work, you don’t make money it is as simple as that.
The second way is through Passive Income. This is my favourite Method because, with passive Income, all you do is put in the workforce once, and the Money, in theory, should keep rolling in, without you having to do any more work other than maybe promoting what you have made, or in some cases what other people have made. Let’s get rolling ….
With Upwork you are making active income. Businesses and Individuals post services on Upwork that they like to outsource such as article writing, video editing, app development, coding, and so much more.
There are tons of jobs and services being outsourced on Upwork. The beauty of all that is it is a low barrier of entry, and you just have to be good at something.
If there is something, you are good at maybe graphic design or coding or just about any skill, head over to Upwork and start making some money.
A Tip when you are considering signing up for Upwork.
Have a robust and transparent profile that looks good. That will drastically increase your likelihood of ever receiving job offers, from potential clients. Displaying your best work or highlighting specific experience can and will help you stand out.
Many people know this, but not many take advantage of it. If you are considering getting into YouTube to make money, make sure you understand one thing clearly. Thanks to the new rules, if you are planning on starting a brand-new channel from scratch, you first have to reach the YouTube minimum threshold to get monetized.
Which means you need 4000 watch hours, and 1000 subscribers in the last 12 months.
Once you reached that, you can get monetized.
Want to learn the weird secret to make $2,000 per month on Youtube?
The more views you are getting, the more money you can expect to make, and also you get more subscribers. With YouTube, what you are earning is passive Income, make a few videos, and they should keep making you money consistently. You can also make money with YouTube through paid sponsorship, but with paid sponsorships, you need a large audience, usually 10K subscribers to do that. You can also make money through Affiliates, but we will get to that later.
Although Jeff Bezos did start off the company selling books, Amazon now sells almost anything you can think of. It is not just a site for buying your favourite books though, you can actually make money with Amazon.
There are 3 ways you can do that.
The 1st way is Amazon Mechanical Turk.
Mechanical Turk is kinda like Up works, it’s a place where businesses outsource work that is difficult for a computer program to do.
Such as audio editing, translating audio and video from different languages, testing webpages, writing reviews, and a whole lot of other services.
You can make as much as $20 -$30 an hour, by working on a few different tasks.
You do not have to be an established author or find a publishing company to do this. You can do this from the comfort of your home, with Kindle eBooks you can start earning Passive Income.
Sounds excellent and believe it or not it is free to sign up and to start.
Amazon takes care of the money handlings, and you can sit back and relax. If you are interested in Kindle publishing you can also do more research on it. You can find free videos and tutorials on YouTube that will teach you the basics.
If you want expert advice, you might have to pay for a course. I can highly recommend this course click here.
This is a popular and easy way of earning Passive Income. All you do is sign up to the Amazon associates’ free program, and you can pick from thousand of stuff Amazon sells on their website and start promoting.
Amazon will give you a special link, and every time someone buys through your link, Amazon will provide you with a commission from 4%-10% of the sale. Amazon will pay you 60 days after purchase, and you can choose to be paid either through bank cheque or through Amazon gift cards.
Please Note: The bank wire transfer is at the moment only available in the United States. If you live outside the USA, you can be paid via cheques, or you can have it transferred to your Amazon account and start buying stuff with it.
Flippa is the number one marketplace for buying and selling online businesses. It attracts a huge audience, and it offers great help to increase visibility.
It’s an auction site really much like eBay, for those selling and buying digital assets, such as websites, apps, domains, Shopify stores and amazon FB accounts.
If you are good at making apps or even sites… you can actually sell it online and make some money.
Better if you have money lying around and you are interested in buying either websites, apps, or e-commerce stores, that are already making money, you can do so with Flippa.
How it works, you place a bid, much like eBay and if your bid is the highest, then congratulations you just bought yourself an online business.
You can also earn money by selling online businesses. That’s Flippa.com
Basically, Shutterstock is a platform where you can buy or sell digital media. Such as pictures, music and video clips. Mainly created by freelancers and hobby photographers. So if you might be particularly good at photography taking amazing pictures and videos this is the platform for you. Even if you are good at making sick beats, you can monetize your talent on Shutterstock.
The way you make Money with shutter stock is every time someone purchases one of your pictures, you get paid a commission, usually a couple of cents to a few dollars, if you are lucky. The trick to making a lot of Money with shutter stock is to keep uploading high-quality images consistently.
Rover is the largest network of 5 -star pet sitters and dog walkers. Do you like pets? ( https://mypetshopworld.com) Dogs in particular, if so then you should check that out. Rover is a dog sitting service, but this is currently only available in the USA and Canada.
If you live in either of those two countries, then you can register as a dog sitter and get paid for babysitting dogs. You can make between $80 – $100 a night, just by watching someone’s dog.
You are able if you have free time to make hundreds of dollars a week by just babysitting someone’s pet.
That sounds a good deal. You need to have a bit of experience with dogs. If this is not available in your country, get yourself a free website and offer dog sitting services. People are always looking for someone to look after their pet when they are away. Not always can family look after them? Get the free website here with 10 Training lesson on how to earn Money online, or turn your passion into a business. Check it out here…
When I started in the online business, there was not one day where it has not been mentioned.
It is a simple and easy site to start earning some money. If you haven’t, basically it’s a freelance website where you can literally outsource anything. As long as it is legal. You can get jobs done for as little as $5. There are so many different ways on what you can do to increase your Income or in simple terms earn more Money online.
Just naming a few.
Web & Mobile Design,
Social Media Design,
Search Engine Optimization,
Architecture and Floorplanning,
3 D Models and Product design,
T-Shirt and merchandising,
Virtual assistant and so much more.
Anything that can be outsourced you can find it on Fiverr.
Go to Fiverr and check it out, you can also sign up on fiverr.. and do the jobs for other people. This is an active Income. This is a legit way of making money online.
So what is Dropshipping? In short, you are selling someone else stuff for a small or substantial profit, without having to deal with the shipping.
You will not need to store the product. Basically, you are acting like a broker or a middle man. You can do this by opening a Shopify store and then linking it with Oberlo. Oberlo is an app that integrates with Shopify, and it is what a lot of people use to source for stuff that they would like to sell on their stores.
The basic principle of dropshipping is, you create a store or any channel where people can buy stuff from you.
Then once they buy something from you, you will pay the manufacturer, usually for a lot less than what you got it for, and then you have the manufacturer ship it to the customer. All without you ever seeing or touching the product. The best part of dropshipping is that you set your own price of the product you want to sell. With the money you got from the buyer you pay the manufacturer, and the rest is your profit. That is dropshipping simple and easy. If you are interested in drop shipping, there are a lot of tutorials online on YouTube that is free.
You can also hop over to UDEMY and look for free courses
Those tutorials will show you a step by step guide on creating your store, finding products, advertising, finding influencers and finally shipping and getting paid. It is a bit complicated to start, especially in the beginning, but you can make a ton of money with drop shipping.
Is a transcription service that you can generally hire them out if you have a YouTube video or a podcast, you sent it to Rev.com and then they will type out actually every single word within your video or podcast.
It actually pays pretty decently. You can get paid anywhere from $29 to $39 per transcribe hour. That is something you have to go into real to figure out exactly how that process works.
If you click on “about and freelancers”, that is what we want to become a freelancer. We are going to listen to different transcription type deals, and we are actually going to type out what’s going on in the podcast or sort of YouTube video.
There are different roles available like transcription as captioner, subtitle and translator.
Depending on your skills and what you are really good at, you can jump into any of those. There is some test you have to complete to qualify, and you need to be able to type pretty fast. Once you pass this test, you are immediately being able to make money online. This Is Active income.
Earn Money with Airtasker
Airtasker is an active income stream. “Airtasker is a freelance marketplace where you can find people who can do the task for you. Airtasker has a wide range of tasks where you can also make money by doing these tasks for others. From cleaning, handyman, web development and many more, Airtasker can help you do it easily. You can go online or download the app and Airtasker will take you from ‘things to do’ to ‘everything’s done’. This App is more common in Australia and the Uk. Airtasker is planning in the future to expand to other countries too. Airtasker. Get More Done.”
Bonus: Affiliate Marketing
My favourite way of Passive Income is Affiliate Marketing.
If you are serious about making money than go into Affiliate Marketing that is my recommendation for anyone who wants to make passive income online long term.
There is a simple reason for it…
#There is no recruitment of staff involved
#No MLM direct selling
#You create and build your passive income in your own time and pace
# No inventory needed
#There is no need to invest thousands of dollars upfront
#It is free to get started
# Free Training
#so much more
I have created my 5 figure business with affiliate marketing. It is not an overnight thing, it is a hands-on business, it requires passion, work, determination and an open mindset.
Find out how I created my business with a passive income stream. What is the best way to make money online? Affiliate Marketing.
Great Tips on how to use Linktree and why it is a must for Instagram
Linktree is a great option to use for your posts with links on Instagram.
If you do not yet have a free account with Instagram go to www.Instagram.com and set up a free account.
Linktree and Instagram are a good combination.
Links on Instagram don’t work
Why you properly ask? Simple clickable links don’t work on Instagram posts. But you still want people to click on your content or post and be redirected to your website. Well, that is where Link Tree comes in. It is great and helps you to get more traffic to your website.
You go to Instagram see a great post with a link and you try to click on it and it does not work. ( Sign up form for a newsletter) Happens all the time … so what to do. You want your links working right?
People have to copy the link and paste it into their browser to access it, and no one is probably going to take their time to do that. Especially when you are on the mobile phone.
Many people these days watch and do things mainly from their mobile.
Linktree an easy solution for Instagram Business Accounts.
That’s what this post is all about: an easy and free tool, Linktree for business Instagram accounts. If you don’t utilise Linktree, Instagram’s setup will be frustrating for you as a business owner. I love to show you in this post how to drive traffic to your site from Instagram, but Instagram makes it a bit harder to do that when compared to other social media. Like Facebook, Twitter, Pinterest and Google Plus.
Nothing is impossible.
Your Bio Profile on Instagram
The good news is that Instagram allows personal and business profiles to have a clickable link located in the bio segment of their profile, and that’s what I am going to teach you, I.e. to leverage this segment to its maximum potential.
Step 1. Create an account
Go to Linktree and sign up with your Instagram account. Also, make sure you’re logged into the business’s Instagram account you want Linktree to be connected to.
This will certify that Linktree would link up correctly with your business’s Instagram account
Step2: Add as many links as you desire
Immediately you are logged in with your new account, Click on the + ADD NEW BUTTON/LINK. Then, paste the desired URL and name it and Make sure your link title has a Sharp message!
Even though there is an unlimited number of links you may add, I will recommend a maximum of six, because if you add more, the list tends to get really elongated and people will have to scroll down to see the full list.
On the other hand, it’s quite distracting. You may switch your links on and off manually. You can also switch them around the links so that the new ones are on the top. I do this from time to time so it looks always like things are updated. There is an option available to show each link at a specific time. But, this is a premium feature which you need to pay to access this option.
There are a free version and a pro version the free version comes with following features.
Step 3; Paste your Linktree link into your Instagram profile.
If your account has been verified, you will receive a custom Linktree link. This will be the link that you will add to your Instagram Bio.
All you have to do is,
Copy your Bio link.
After that, paste your link in the Website section of your Instagram profile. Remember to Authorize Linktree to get access to your basic information. Click “Authorize.
Step 4: Make sure you Select a plan.
This is where you get to choose to use Linktree for free or for six dollars per month depending on the options you have in mind.
For instance, Linktree for business Instagram accounts, The free plan includes basic functions like unlimited links on your Linktree and information on links clicked.
Step 6: You can now set up your linktree.
Now we unto the real deal! As you know, Linktree for business Instagram accounts allows users to have unlimited links, you may eventually put a link for every single page from your website.
I will recommend using the links that you prefer people use the most from your blog or website, and links that are the most crucial to your customers. Also try including links for your email signup page, contact page, website homepage, latest blogs you’ve posted, events coming up in the community that you plan to talk about.
A brief Insight into Linktree for business Instagram accounts
The fantastic part about this is that you can dictate whatever you want in the text box.
This is fantastic to quickly and clearly display your brand’s voice. You can also change the link colours your links with a few pre-chosen options for the free version, or to match your brand or logo for the paid version.
Linktree Settings & Appearance
Once your link is in place, you may want to explore the settings. There are a lot of things you may do with your links once you have them set up on Link Tree. They include: • Edit/delete links • Turn link on/off • Check link clicks • Show link at a specific time
At the Settings tab, you will see several options for theme colours. On the Linktree free version, there are 4 colours to choose.
They also have some gorgeous gradients for you to choose from.
If you desire a custom colour, for example, to match your branding, then you probably need to get the Pro Version. I am especially in love with the blue gradient right now.
You are good to go! The spectacular part is that you won’t ever have to link the URL into your Instagram bio again. And each time you log in to Linktree, it will remember you (as long as you’re logged in to your business’s Instagram profile).
From the home page, you may edit your links as often or as rarely as you want, and your Linktree will be automatically updated.