GDPR What Europe’s New Privacy Law Means for Affiliate Marketers

GDPR what does it mean for affiliate Marketer

What is the General Data Protection Regulation (GDPR)

The General Data Protection Regulation is a law that gives European Citizens more control over their personal data that is collected by any businesses or services. It seeks to clarify the rules and responsibilities for online services with the European users. On the 25th of May 2018, it will replace the previous directive governing data protection passed in 1995. It has some dramatic changes to the existing convention including: 

  • It will unify the rules on how should companies handle the data of European Citizens.
  • An all in detail Expansion in the scope of what is understood to be personal data.
  • Identify and clarify the responsibilities and roles of those who control, manage and process the data.
  • Enforcement and streamlining the authority to one supervisor per member state. 
  • Information duty of notifying customers of a data breach within 72 hours. 
  • Greater penalties for non-compliance.

GDPR Rules and how it will affect Affiliate Marketing

Who is affected by the new GDPR Rule?

All Companies and Businesses of any size across Europe will need to comply with the new GDPR Rule. 

The General data protection rule (GDPR) will apply across all EU countries. The European Union Parliament passed the first set of rules in 2016 and this will be now taken over by the new GDPR Rule in May 2018. Each EU Member state will have its own supervising authority.  

Does this law apply only to companies based in the European Union?

No — it is not. It is a major game changer for the international news. Any Organisation that collects, manages, processes and stores data of European Citizens is affected by the GDPR.

It means it includes most major online businesses and services that collect, process, manages and stores data or personal information.

The GDPR sets new global standards for data protection. 

The GDPR is intended to set out the rules of how the personal data of European people/customers can be collected, stored and shared. This is to protect the European Customer and offering individuals more say over who holds their personal data and how it can be used. I believe it is a great way to protect the customer. 

General Data Protection Regulations A Short Explanation.

What is Personal data?

It is anything that can be used to identify a person directly or indirectly. That includes all the online tools like cookie information, email addresses, names, IP addresses of devices, IP addresses in general, bank details, emails, social media like Facebook, Twitter, Snap chat, Google Plus, Instagram, Reddit, Blogs, Pinterest,

According to the new GDPR if you are collecting, processing or storing applicable personal data from EU customers, you have to obey the new rules and must only obtain that data through an opt-in consent, contractual necessity, a legitimate interest, a public task, a vital interest, or a legal obligation.

Those are defined in a  frame within the regulations and the subject of the current discussion surrounding the applicability of any business or business models. 

GDPR what does it mean for affiliate Marketer

How will the GDPR affect Affiliate Marketers?

If the Affiliate Marketer is not located in the EU but sells and collects and stores personal data like ( like emails, membership details etc.) from European customers the GDPR will apply to the Affiliate Marketer.

The GDPR is affecting everyone including the affiliate Marketers with customers from Europe. It will be a challenge for some and it does not matter if you are in Europe or the US if you have European customers you need to comply. The deadline is approaching and it is time to get ready. 

Below are some key points and an overview of the potential GDPR implications for any affiliate marketing business. 

If you are running an Affiliate Business and you do collect the data from your customer you need to openly show and explain how the collected Data will be handled and stored.

Following the rules stated in the GDPR and update before 25th of May 2018 the Privacy Policies, Contact pages, Privacy Statements, and Cookie Policy. 

At the bottom of this blog is a video on how to install a GDPR Plugin and the settings. ,

Does this GDPR Rule affect Social Media? 

Many large online services and social media companies are updating their privacy policies and terms of service in order to prepare for the new legislation.

Facebook’s response is sure to be closely scrutinized by European regulators, given the company’s checkered past with regard to user data. The recent Cambridge Analytica scandal, in which millions of US voters had their Facebook data misappropriated by consultants working for Donald Trump’s presidential campaign, is only the most recent mishap.(https://www.cnet.com/how-to/how-facebook-is-responding-to-europes-new-gdpr-privacy-rules/)

Update 2018/2019

Now Google plus had a security breach and will close down in April 2019 the Social Platform

 Google+. https://www.theguardian.com/technology/2019/feb/01/closure-google-plus-everything-you-need-to-know

Facebook had another breach November 3rd  2018

https://www.ndtv.com/world-news/private-messages-of-81-000-facebook-users-leaked-online-report-1942225

Facebook moves 1.5bn users out of reach of new European privacy law 

Facebook has moved more than 1.5 billion users out of reach of European privacy law, despite a promise from Mark Zuckerberg to apply the “spirit” of the legislation globally.

In a tweak to its terms and conditions, Facebook is shifting the responsibility for all users outside the US, Canada and the EU from its international HQ in Ireland to its main offices in California. It means that those users will now be on a site governed by US law rather than Irish law.

The move is due to come into effect shortly before the General Data Protection Regulation (GDPR) comes into force in Europe on 25 May. Facebook is liable under GDPR for fines of up to 4% of its global turnover – around $1.6bn – if it breaks the new data protection rules.

The shift highlights the cautious phrasing Facebook has applied to its promises around GDPR. Earlier this month, when asked whether his company would promise GDPR protections to its users worldwide, Zuckerberg demurred. “We’re still nailing down details on this, but it should directionally be, in spirit, the whole thing,” he said.

Facebook told Reuters “we apply the same privacy protections everywhere, regardless of whether your agreement is with Facebook Inc or Facebook Ireland”. It said the change was only carried out “because EU law requires specific language” in mandated privacy notices, which US law does not.

In a statement to the Guardian, it added: “We have been clear that we are offering everyone who uses Facebook the same privacy protections, controls and settings, no matter where they live. These updates do not change that.”via Facebook moves 1.5bn users out of reach of new European privacy law

GDPR Rule for EuropeWhat affiliate marketers need to know about the GDPR 

Does the GDPR apply to affiliate marketers?

Yes, it does apply to all the affiliate marketers, unless you do not target the European market and you do not collect data or monitor the data of European Citizens.

Who falls under the GDPR?

  1. A Brand, a business, a business organisation,  all the huge multinational conglomerates, freelancers and one man sole traders that utilises a third party website to drive back sales to their own website to create sales the new GDPR will challenge this for Affiliate Marketers.
  2. It even applies to people who don’t make any money or sell things from collecting and using other peoples personal data ( bloggers personal or business blogs, )anything that captures and or monitors data about the people in the EU.
  3. With the new GDPR, the liability is extended to all organisations that touch the personal data. ( Affiliate marketers with Opt-in pages, an email list, membership sites, a.s.o.) 
  4. With the old set of GDPR rules, the main responsibility of data processing and the data regulation was the responsibility of the organisation that stored the data or the organisation that controlled the data. The new GDPR has changed that. Now in the chain of data collection, everyone is responsible and everyone who comes in contact with personal data needs to set out and inform the customers how the data is stored and managed.
  5. What does it mean in short

What it means is that Affiliate Marketers can be now held responsible for the data they collect from their opt-in subscribers.

In their privacy policies on their website must be updated and given an open statement on how the data of the subscriber will be used. A piece of good advice to all affiliate marketers protect yourself and your customers make it clear in your privacy policy. 

Below you find a few things an affiliate marketer should bear in mind when getting ready for the GDPR.

Following rules applies from 25th of May when the new GDPR comes in place. You are only allowed to store the customer’s data if

  • The person that subscribe to your online service, ( blog, e-book, membership etc.) have opted- in and has allowed you to use their personal data. 
  • In case you need the data to fulfil a contract with the person that provides it ( selling them goods or services).
  • If you have a legitimate and vital interest in the data information
  • You are legally obligated to use the data.
  • The data information will be used to perform a task in public interest.

I would say the first two points are more common for the standard of an Affiliate Marketer.

A video tutorial for the GDPR how to set it up on your website

GDPR vido by Marion Black Credit goes to Marion Black Ambassador at WA

 

What does the GDPR  really mean for the Affiliate Marketer?

This means in practice that any time you are asking or requesting personal information from a website user or customer in this case (European customer) they need to opt-in or give their consent to using their data.

As an Affiliate Marketer, you can not divide the website or the landing page into two parts, if you do have European customers you should follow the new GDPR Rules. 

When using a contact form or an opt-in form you will need to change the current one to apply to the GDPR rule. That means that if you collect data for marketing purposes as part of a sign-up, content download, landing page or squeeze page, etc. then you have to get permission from that person.

In case you use currently a contact form that has to be ticked to opt out or that is pre-ticked with opt-in permission, (default settings) then you will need to change it so that the default setting is opting out and that the customer has to opt-in instead. 

The exact same rule applies to people who email or give you their personal data or information in any other form of communication. With the new GDPR Law, you can only request that information if one of the bullet points above apply to it.

It is vital and important that you make it clear to your customers or visitors why you need their personal information and data. You also need to explain in general how to tell them what you will do with there information and how long it will be stored in your system.  

Social Media leaks how safe is it now How should an affiliate Marketer prepare for the GDPR?

As an Affiliate Marketer, you will have quite some things to do when you have to comply with the GDPR.

You need to update and inform new customers and old customers, on which basis you collect their data, why you are collecting it and how you will use it. 
An explanation of what purpose the data will be stored and used for and how you will protect the collected data. 

One more thing you have to inform is how long will be the data you collected to be stored on your site or in your system. 

What it means you need to update your privacy policy, your cookie policy to comply with the GDPR. 

The most challenge the affiliate marketers will face is to our marketing activities itself. Many successful affiliate marketers rely on direct marketing to boost sales and reach the customer through personal data collection on their site when subscribing, through contract sales or when opted in. 

Affiliate Companies will need to follow the GDPR 

Affiliate Companies operating as a business or business organisation have to implement adequate data management procedures, and protocols, as well as potentially enlist a Data Protection Officer (DPO) to make sure that the business is on a continued base complying and updating the new rules and regulations.

Any customer has the right to the request to be forgotten at any point, and the process of this request must be accurate and swift. It is essential that sensitive data has been kept up to date and accurate and not kept longer as necessary.

This means for an affiliate marketer and their websites to determine how long is “necessary” and permanent and regular housekeeping on their sites to cleanse their collected data accordingly.

 Google, Bing, Yahoo, Yandex and other Search Engines 

Google, Bing, Yahoo, Yandex and other search engines lost the right to publish data without any perceived responsibility or consideration to an individual. The request to be forgotten online like in Article 17: Right to erasure (‘right to be forgotten’) has always been a hot topic.

In an article in 2016 published by the Guardian reveals that  Data shows 95% of Google privacy requests are from citizens out to protect personal and private information – not criminals, politicians and public figures.

The new introduction of the GDPR is providing users even greater control over their data on how their data is acquired used stored and managed.

You as a consumer can see the benefits in this, but it is a challenge for any business and it limits companies on how to capture, use, manage and store the personal data of consumers.

A lack of the compliance with the GDPR rules by any website, business or service including affiliate marketing networks will result in trouble for everyone who has handled the data.

Read penalties https://www.eugdpr.org/key-changes.html

Good News for Affiliate Marketer 

As the GDPR will require a double opt-in, it also means quality and valuable content will increase your opt-in rate. Any good marketer will put the effort into the content and maximise the quality over quantity.

Good news for affiliate marketing networks as they should be working on quality content instead of quantity. The more attractive the content the better the adoption rate or the acceptance that a website will capture the personal data of any potential customer.

It will be a big wow and how like when the new cookie legislation was introduced. Everyone was expecting the change will have a big impact on marketing and the ability to personalise the content online for users. In reality, it went the opposite way as after an initial peak of interest, consumers got used to clicking the “I accept” pop up of any new websites they visited. 

Do we expect the similar action for the double opt-in measures? yes, we do. After the first period, people get used to it and it will go automatically. People adjusting fast. 

With technology playing a vital role in most things we will be facing exciting times. The GDPR puts the control back into the hands of the user and makes organisations aware and comply with stricter rules about handling and storing personal data. Non-compliance will result in large fines stipulated by the EU Commision. 

Checklist for Affiliate Marketers to comply with the GDPR

 • Re-think on how you collect, use and store the personal data on your site or system. What system and which part needs to be changed and upgraded to comply with the GDPR.

• Provide honestly and transparency to your customers ( including your website users or give your personal information for a freebie). Explain the legal basis of collecting their information. Provide accurate information on how their information is stored, shared,  managed and processed. Give an explanation of how their data is protected. 

• Do an update on your cookie policy, privacy policy and change your contact forms to comply with the GDPR rules, don’t forget to ensure that they are designed on an opt-in basis, not an opt-out basis. Make sure your Privacy Policies and Cookie Policies are visible and easy to access. 

• Use a different contact address so that users can contact you to request correction or deletion of their personal data. I recommend a different email or contact address so that this information will not land in spam or get overlooked by you or your staff. 

offer your services

• Inform the existing people from whom you already obtained their personal information about the new changes in the GDPR regulations. Depending on your autoresponder you might have to ask them to opt-in again to your mailing lists or marketing databases.

• Protect yourself and ensure that you’re taking all of the necessary steps to comply with the new GDPR regulations. A way to keep the stored personal data of your customers safe using device encryption, and not storing, processing, or transferring data of EU service users outside of the EEA other than to other territories that have their own laws that comply with the regulations.

• Assure yourself and double check with your affiliate scheme or network that they have their own GDPR regulations in place. The reason for this is when you pass on personal information data that you have collected to the scheme itself as part of running your affiliate business, the same rules apply at every stage of the process.

• Please remember that getting your affiliate marketing up to standard and comply with the GDPR regulations, is up to you. As you are part of collecting, storing, manage and process those personal information data. 

This article is intended as a basic guide to the GDPR for affiliate marketers and doesn’t take the place of professional legal advice.

get ready for the gdpr

GDPR Penalties Short Version

 If you do not follow the GDPR rules for your European customers than you might face potentially stiff measures.

The worst case scenario is that a business that has not complied with the GDPR regulations can be fined up to Euro €20 million or four percent of their annual turnover, whichever is higher. 
I would say if you comply then the chances of being penalised are considered low, but if you deliberately or negligently fail to follow or comply with the GDPR regulations, or a serious data breach that could have prevented will compromise the integrity of your site or service user’s personal information data and rights -you might face penalisation. 

Last not least follow the rules of the new GDPR Regulation.  

As we deal with the world wide web, we do not know when our customer will be from Europe or any other state. 

It is best to update your Privacy policies, cookie policy as well as follow the GDPR rules for the contact and or opt-in form. It should be in our interest to protect our customers or website visitors.

It also helps us in our Authority standing and builds trust with the customers or subscribers. I believe it is a good measure to ensure that our personal information data is protected. The scandal about facebook leakage where 87 million personal user information data being collected and apparently used without permission just shows how vulnerable the digital world is. 

With technology playing a vital role in most things we will be facing exciting times. The GDPR puts the control back into the hands of the user and makes organisations aware and comply with stricter rules about handling and storing personal data. Non-compliance will result in large fines stipulated by the EU Commision. 

 Video Tutorial for the GDPR Rule how to set up correctly on your website

GDPR vido by Marion Black                    Credit goes to Marion Black Ambassador WA

None of the above should be construed as legal advice. Seek legal counsel if you believe your company may be impacted by the GDPR.

 What do you think about the GDPR and how would you say will it be impacting the Website owners, online businesses, online services and or organisations. 

I like to hear from you and how what do you think about the GDPR?

Please take the time read it carefully and update your Website. It is essential that you do this. As the security breach is getting more and more do you think that RSS might make a comeback again? Please share your thoughts, if you have problems with setting up your GDPR leave me a note I am happy to help.  

 Here is another blog about GDPR. written by VPN Geek Jack Foster

myfreedomlifestylebiz.com

Sylvia 

Have a look at my other blogs 

Affiliate Marketing for Beginners. Is Wealthy Affiliate the real deal or a scam…?

Making Money Online Without Spending Money

 

 

 

The Truth about Mentors!

the truth about mentors

What is a good Mentor?

If you want to go from A to B then you have to look for a person called Mentor but he should be already there. If you want to reach your goal.

So what is the definition of a Mentor?

A Mentor is a person that teaches you the knowledge what you acquire. The definition of a Mentor according to the Cambridge Dictionary is “A Person who gives to another less experienced person help and advice over a period of time.”

The Problem with most Mentors in online Marketing is, that there are only a few good ones who really have done the work and are successful. A lot of the mentors are actually getting rich from the courses they are selling. They did not make the riches through the Internet.

There are still some people out there I do respect highly.

Gary Vaynerchuck is a great Entrepreneur with lots of experience.

Tony Robbins is a great life coach.

Chris Duncan is a great Life Coach and motivational speaker.

The list can go on.

How can you be sure when choosing or looking for a Mentor to chose the right one.

What should you expect when looking for a mentor? How often should you come together for training, what are your goals? Do you really want to have a mentor you pushes you and brings out the qualities that you did not even expect to have?

1. Who should your mentors be, and how do you find them?

the truth about mentors
Public Domain from pixa bay

Einstein was one of the  great Mentor’s who lived on earth

First, you need to determine your values (they can be aspirational values — values that you are striving to achieve), or they can be values that are clearly part of your life now.

Next, you need to think about your personal and professional goals. Have you noticed that many successful people tell people to set goals? There’s a good reason for it — they work! So think about yours before you look for a mentor.

Once you’ve looked at your values and thought about your goals, then, look for people that you believe embody those values and goals. Try to “network up.”  via 4 Questions to Ask About Networking Mentors

When I was looking for my Mentor I was looking for someone who had and was already in the place I wanted to be. Be aware that being mentored by a great mentor will not be cheap unless you can afford it you might have to find someone who is in your league and in the reach of your wallet. You can talk to people you have met and would be happy to be your mentor. There are people out there who have a lot of knowledge and feel honoured to become a Mentor.

A Great source for books used and new click here 

gary vaynerchuck

2. Should the relationship be formal or informal?

It is not either/or. It is both/and. Both can work. I have had many, many informal mentoring relationships, as well as formal ones. I’d recommend creating a formal mentoring relationship for about a year (if the prospective mentor is willing), then let it transition to something more casual over time. If the mentor is only available informally, go with that. via 4 Questions to Ask About Networking Mentors

You have to think about it, the person must be in harmony with you, and both of you should respect each other. It is no good if after a while you think the mentor is too strict and he thinks you are too lazy or the other way around.

3. What should you expect from your mentor, and what should they expect from you?

It depends on whether your relationship is formal or informal. In both cases, you want the relationship to be congruent with your values and goals. It always comes down to that. Formal relationships should have structure and processes in place. They should include regular meetings in person or by Skype (generally monthly). There should be a set objective or topic to discuss at each of these sessions. via 4 Questions to Ask About Networking Mentors

Your goals should be written out and a timeframe should be attached to it. You can send Questions and problems you encounter in advance before each meeting so your mentor has time to prepare and the meeting will be efficiently executed.

4. How do you both determine whether the relationship is working and when it’s time to move on?

As long as you continue to receive value from the relationship and/or give value to the relationship — it is working. I have had some mentoring relationships where I started as the mentee, but it evolved over time where I was a peer mentoring my mentor on certain issues. That’s when you know you’ve developed a long-term friendship. Ideally, a strong mentoring relationship evolves into a long-term connection and friendship. via 4 Questions to Ask About Networking Mentors

If you tell your friends that you have a mentor you might be surprised to see how many people think it is a waste of money. Unfortunately, not everyone is open to receive mentoring and pay for it. Most of them do not understand that the mentor is actually spending his time to teach the student. A good Mentor will go above everything else and will make sure you will excel in perfection.

It is also a good knowledge improvement for a mentor to teach you as over time the mentor will gain more knowledge as things are changing especially know in this networking world. The digital age is moving so fast, and what was yesterday it might not be in today. Just have a look at Facebook, a couple of years ago all the younger generation was on it now there are only the parents of the younger generation on it. So where does the younger generation hangs out now at Snapchat?

The Best Mentors Think Like Michelangelo

Mentor ship with Gary Vaynerchuck
Public Domain from pixa bay

Michelangelo approached the craft of sculpting with the humble conviction that a unique and beautiful piece of art already existed within the stone, and his job was only to release it. We think the best mentors approach their art in the same way.

Social psychologists have already confirmed that in the best romantic relationships, partners sculpt one another in such a manner as to bring each person closer to their ideal self — the person they want to be. Termed the Michelangelo phenomenon, a skilled and thoughtful relationship partner becomes committed to first understanding and then reinforcing or drawing out another’s ideal form. But a skilled mentor can also affirm another’s ideal self — that unique, promising, but the vulnerable form that might be hidden from view. via The Best Mentors Think Like Michelangelo

How exactly can a mentor develop a vision the mentee ideal self? Not everyone can become a mentor and it takes skills and natural talent, as well as the heart, has to be in teaching and mentoring. You must love to share information with others. It becomes like a prayer for a mentor to teach the student and hold for him only the good in hands. The mentor must have lots of passion to invest his time into a student. The Mentor must have a clear vision of where his students will be in 6 months and understand the goals the students have set.

Setting goals are easy to achieve them is another thing. It is no use setting goals when you know there is no way to achieve them. 

Do woman have a harder time to find a mentor than men?

Research on cross-gender mentoring reveals that women face more barriers to finding a mentor and that even when they do, they may reap a narrower range of professional and psychological benefits. One reason for this may be that when it comes to key interpersonal skills such as listening, men sometimes struggle with the sort of active listening required to help a mentee gradually unearth her ideal self. via The Best Mentors Think Like Michelangelo

How would it work when a woman mentors a man, or a younger men mentors an older man, the same goes for a younger woman mentors an older woman. Would there be differences and dislikes during the mentorship? I guess yes, there would be. What do you think?

Would you say that men are more in general task orientated and woman, in general, are more relationship orientated? Men have a hard time to really listen to the woman they mentor, as the brain of a man and a woman has different wires or functions in a different way.

Brain differences between Genders. Do you ever wonder why woman and men think so differently?

Male brains utilize nearly seven times more grey matter for activity while female brains utilize nearly ten times more white matter. What does this mean? 

the brain of human kind

Great mentors are often given to crafting bold, even audacious pictures of where a mentee can go in their career. For instance, Sandy Stosz, a Coast Guard three-star admiral, recently told us:

[My mentors] gave me opportunities I hadn’t thought about. They gave me a chance to look beyond what I had as my vision, which was just becoming a sailor and commanding a ship one day. They helped me look at a bigger picture, not just the Coast Guard but the entire Department of Transportation. Those two men showed me that there’s more out there than just settling for going to sea, that there are special jobs and possibilities I hadn’t even considered.

In the end, a great mentor will honour the mentee’s ideal self and career dream (not the one he’s invested in or the one that mirrors his own career).

Thoughtful sculptors use the tools of patient listening, Socratic questioning, unconditional acceptance, and generous affirmation to help draw forth the dream, name it out loud, and then set about championing mentees’ efforts to get there. via The Best Mentors Think Like Michelangelo

If you are looking for a mentor for Network marketing please read my blog. This Network is actually like having a mentor on your site. The community of one million members is great in supporting each other and mentoring the group.

What is the best Affiliate Program in 2018

Do you have what it takes to be successful? Would you say YES, NO, MAYBE, …

click here to find out 

What is your opinion, do we judge when we see a young mentor who will teach us the Network Marketing and we say 15 years older. Would you accept a younger person as a Mentor? Please let me know what you think.

All yours Sylvia

A great resource for books if you like to be your own mentor. I read one book each week. I have lots of interests but I love books about Mind-Body-Spirit.

Click here to see my source on new and used book. 

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