Blog written by Josh Wardini Co-Founder of Serpwatch.
Make no mistakes; Pay-per-Click (PPC) is one of the most effective digital marketing strategies available today. Generally speaking, this marketing tactic requires businesses to pay a certain fee whenever their ad gets clicked.
PPC helps promote a brand’s awareness and also increases conversion. According to a study, Google Ads cover a network of more than 2 million websites and apps. This extensive coverage gives businesses the chance to reach more potential customers with PPC.
If you intend using PPC to market your products or services, it’s essential to learn that as rewarding as it is, the road to success could be bumpy due to some mistakes that you can easily avoid if you follow the steps we recommend in this article.
Here are four common PPC mistakes and how to avoid them.
Not Hiring A Good Copywriter
Good writing is essential when creating your ad copy. Your copy should be persuasive and free from grammatical or spelling errors. It should also be engaging.
Most business owners choose to create the ad copy themselves because they wish to cut costs. In most cases, the result is a poor ad copy. Hiring a good copywriter to get the job done will go a long way to contribute to the success of your PPC campaign.
An Irrelevant Landing Page
When a user clicks on your ad, the user is led straight to your landing page. If it turns out the content of your landing page doesn’t match with the promise made on your ad, the user immediately exits your landing page.
Google will waste no time to give a poor-quality score to your ads and reduce its exposure. Worst of all, you’ll have to pay for a click that led to no conversion.
That said, ensure that your landing page and the promises made on your ads match correctly, as this will increase your chances of conversion by 50%.
Not Using the Right Geo-Location
Those new to PPC often make the mistake of not optimizing their ad for the right geographical location.
Your ads showing up in the wrong geo-location could fetch you a penalty from Google. When users get to your landing page and leave after a few seconds, a poor user experience signal is sent to Google, which acts accordingly.
Your ad should have more exposure to a location where your potential customers reside. If most of your customers come from your locality or country, it’s best to have more exposure in that location.
Targeting the Wrong Keywords
A PPC campaign with no basis on proper keyword research will fail. Understand that keywords are the heart of your ad campaign.
A PPC ad should contain keywords that match what your target audience is searching for. Not every keyword is good, and you should not include irrelevant ones in your ad. PPC might not be SEO, but still, a lot of attention is dedicated to keywords.
For an effective PPC campaign, it’s best to work with long-tail keywords as they perform better.
PPC advertising is a great digital marketing strategy. Those who are just striking out as entrepreneurs can significantly benefit from using this technique. Just make sure to avoid the common mistakes that ruin most PPC endeavours, and you’ll be fine.
Are you tired of not getting enough traffic to your website, landing pages or squeeze pages?
I remember in the beginning when I started out my visitors were low and it took me a while to understand what it takes to get visitors to my site and actually make them stay and subscribe.
In this blog, I will show you 8 Easy Techniques to increase your sales and conversions on your website.
You must be realistic not everyone who visits your site will actually subscribe, but there is a percentage what will convert into subscribers.
It took me almost 4 months when I made the first sales and had a 4 figure income.
Ok, it sounds not long but I was putting in an extra 4 hours each day. Getting traffic to your site is the most common struggle internet marketers have when they start the business. It took me nearly 8 months to come to 10 K a day.
When you follow a simple formula on how to improve your traffic you can grow with easy techniques your sales and conversions.
If your traffic is flat and you can’t figure it out how to make it climb up you are at the right place, read this post to the end.
Technique Number 1 Collecting emails as the money is in the List.
It is believed that the more traffic you get, the more sales you make. Unfortunately, this is not true, just because your traffic goes up doesn’t mean your sales go up.
One thing you should do when you have a website is to focus on collecting emails. Build an email list. Create a good Freebie a product that has value and people are keen on getting it.
Then you are able to grow your list. Also, one thing is you have to give value first before you can get sales. Don’t focus only on the money focus on the value you can provide for your visitors.
The bigger you grow your email list, the more people you are going to convert into customers.
See it from this side whenever someone comes to your website, and they subscribe to your email list, they are already making a commitment to follow you, and your business.
They are going to build that relationship with you, and as you create this relationship, you can send them emails about offers, your products, your services, and you will notice that a percentage of your email list will convert into customers.
The good thing about this is that you can do it easily in using free tools like hellobar.com
Technique Nr. 2 Go over your site and optimise your website for conversions.
The most important thing is to focus on conversion optimisation. You properly think your site is already optimised, but I guess it is not optimised enough; otherwise, you would not be here and read my blog.
Optimising a Website for conversion you must run split testing like AB Test. Most of the marketers wait a long time until they start split testing as most of them think it is not necessary, not the right time, or they are just not comfortable with it.
But if you do not do the split testing how do you know what is going to work and what is not working. Conversions will be then just guessing.
AB Testing is the best ROI generation from your marketing spent, yet very few companies and marketers spend any energy on AB testing.
Learn how to write quality content. I did a course with Udemy.
This is really a good course and I actually have to say I learned a lot and it made all more sense when Pua was talking about all these things. This course is very structured and interesting to see it from a different perspective. Writing content is not just writing content there is a lot more behind it. Click here to goand buy the Udemy Course on Content writing.
What should you write?
#The best thing is that you write something fresh, something that people haven’t seen before.
When you do that you are more likely to get social shares, Traffic, Linkbacks and higher rankings on Google and Bing.
#Linking your blogs to a handful of people or places you got your source from, or to other competitors within your space that will help you share your content even further.
When you link out to those sites, make sure you email them when you publish that blog post.
This is an example from Neil Patel. It is short and sweet. Hey Jane I am a huge fan of your work. I just wanted you to know that I linked out to you in my latest blog post. ( insert link) It would mean the world to me if you shared it on your favourite social network. Cheers Sylvia
Download here our cheat sheet with different E-mail swipes to sent out.
The easiest way to do it is to ask the people who you link too to share your content.
Technique Nr. 4 Building a Notification list to inform your customers about new blogs.
Tools like subscribers.com make it super simple for people to subscribe. The opt-in cat is another option. When they subscribe, you can create a drip feed within subscribers.
One of my first trip notifications is my favourite Keyword Tool. When I do that, I am sending people to jaaxy.com that drives me a ton of traffic, a ton of usage. It is a favourite way to use in marketing. Use one of your favourite software or tools.
Try out this Keyword tool it is free.
You can push notifications to use as a primary way to drive traffic to your website, and at the same time, you can generate leads and sales.
Technique nr. 5 Take a look at your competitors uses the software to spy on them.
Using tools like SEMrush, Ahrefs and Buzzsumo, you can spy on your competition.
SEMrush shows you all the popular terms, organic and paid your competitors going after.
Ahrefsshows you everyone who is linking, to your competition that is not linking to you.
Buzzsumo shows all the popular articles that your competition had read. Use this tool to figure out what is working for your competition and do more of that. Also, you can use these tools to see what is not working for your competition so you can avoid making the same mistakes.
Take advantage of the tools that are out there it helps you to grow your business, and at the same time, you learn from your competition.
Not all tools are free if you can invest in some tools if not use the free version. But upgrade when you can. After all, you are running a business.
Technique Nr. 6 Go Visit and engage in trade shows, enhance the offline business.
Trade shows are huge. I know we are talking about online stuff but who says you can’t generate business offline.
Even though I get over 20 K unique visitors a month, I still generate more revenue offline.
Lots of people are not so familiar with the internet and getting to know them to present your business is a great idea.
Check out trade shows, Conferences and localised meetups that is how I am building my brand.
Speaking on conferences, going to localise meetups, doing all these things will help you generate business. ( when you start out, you have to know that you will not be paid speaking on conferences or shows.) It does not matter, but it brings you customers and strengthen your Authority.
People aren’t just communicating over the internet, they also want to get to know you. Build that personal connection in person, this is an essential factor. People like to know with whom they are dealing and the mouth to mouth advertising is still popular.
It is simple it is easy you can even apply to speak at conferences also if you haven’t spoken at any event before, just take all your industry events to apply to all of them and one for sure will accept you.
This is a numbers game, that is how I got my first speaking gig. Remember offer value first.
Technique Nr. 7 Get yourself some press you can hire an agency.
Companies like prserve.com will do a performance-based press. If they get you on sites like TechCrunch,Buzzfeed,Entrepreneur or whatever it may be, whatever you are targeting they will charge you.
What that means is that you pay for it. Some of the not so well-known gurus always say they featured on Forbes or CNN or whatever. That is how they do it. They take their luck and success into their own hands.
If they don’t, get you the deals they won’t charge you. You also have to understand that it is not a guarantee that you will have the links to your site. Just because you get on TechCrunch doesn’t mean PR serve is going to guarantee that they are going to link to your website.
Yeah, they will mention your site, your product, and your service, and they may want to interview you.
They will create real press even real magazines likes Forbes the offline edition or Entrepreneur, right the physical hard copy print magazine version. It is a great way to just generate press without having to pay those monthly retainers like most of those PR Companies charge.
Technique Nr. 8 Keep your content SEO optimised.
You do not have to use too much SEO or hire an SEO expert. The only thing you should do is use a keyword tool and check out the best keywords for your article or blog post.
It is not so difficult as you think with our Jaaxy Keyword tool you can do and optimise your blog post and get ahead of your competition.
You can use the google keyword tool, but it will not give you all the stats you get from jaaxy. By the way, Jaaxy is a free Keyword tool, and you can try it out here.
Last, not least, I like to show you how I have learned in steps how to finetune my business and become successful.
I am not making millions, but I am making a good income, and I am learning every day how to scale my business. It is great that I am part of a community and a program that lets me host my websites and provides me with live training and community support of 1.3 million members.
So that’s it, and if you want me to help you grow your flat business, or you want me to take your growing business make you even grow faster check out this link and see you on the inside.
To sign up it has a 7 day free trial with the first 10 Training lessons for free, and you will also get 2 websites with a subdomain for free, best part you do not need a credit card. Try it out. Click here
If you like this blog then please like, comment, subscribe, share and thank you for reading my blog.
If you have questions please feel free to ask in the comment box. I answer normally in 48 hours.
When you want to make money online, the best way to start with is Affiliate Marketing.
What is Affiliate Marketing, in short, you sell other people’s products?
Said this what does it mean for me. It means you do not create any products, and you don’t need to stack up on products and pay money in advance, there is no need for you to be a marketing professional,( if you are in marketing it is a great benefit for you) in short Affiliate Marketing is an easy way to start an online business. With less to no startup capital.
Make additional Income with Affiliate Marketing.
When you are looking into an opportunity for an extra income than I can say that Affiliate Marketing is the right choice, and the easiest to start with.
When you go on the world wide web and search for Affiliate Marketing, you will read a lot of time that Affiliate Marketing or making money online is an easy and fast way to get you going.
A lot of those so-called gurus saying that Affiliate Marketing is a passive income work 5 hours a week for a 5 figure income.
Well, I hate to pop the bubble, but with an online business, it doesn’t matter if it is E-commerce, Affiliate Marketing and or Dropshipping you will not be able to clap your hand and Sim- Sala-Bim all is done.
Affiliate Marketing is a Business and don’t be naïve and fall for that there is no work involved. There are work and learning involved, and the success is depending on you and on how much time you are willing to invest.
Be successful with Affiliate Marketing.
When you want to be successful in Affiliate Marketing, you must take several steps first.
There is a lot of decision making involved and what you want to do, and in choosing your niche.
You can sign up with the Affiliate Program and research the Internet on how to do Affiliate Marketing.
When you do your research you will find that the first step is choosing a niche, the second step creates a website or a blog, many people say you do not need a site to promote the product do not believe a lot of social media will ban or penalise you to post the link directly.
The easy times are over Social Media has caught up with that and encourage you to buy their advertising so they can get a piece of the pie.
It is understandable as Social Media has become a market place for advertising affiliate programs and some social media want to protect their subscribers.
The third step is that you need to look for affiliate companies who have the right product for you.
The following steps are then that you need to create content and write reviews, communicate with your customers and subscribers, and always look for new products and updates.
Just a short intro about RSS. It is in long called Real Simple Syndication. It helps you to deliver bundle content to you. It was very common before Social Media took over the market in a storm.
RSS has lost a significant stake in his market share to social media. But needless to say, it is still a great way to get the newest content to your site. It is an accessible and commonly used format to display information in the form of RSS feeds.
It also can share your content in the way of RSS feeds.
What an RSS feed is doing is simply showing you URL’s on recent updates for a specific topic published by a content provider.
The RSS feeds are self- updated as soon as there is new content or information out.
Do Affiliate Networks have RSS widgets?
Affiliate Networks don’t have RSS widgets, but there are RSS feed reader out there ( third party providers) who will generate the RSS feeds with related products for your chosen niche.
It can be set up on automation, and you can share updates with your social media and blogs. It is a great way to save time in searching and delivering your affiliate products to your customers or audience.
RSS feeds have a lot of use, and you can use it for your personal benefit. Sign up to different blogs and see what content they are sharing and what and how do they offer.
It will also give you some ideas on what to write. You will understand that new, fresh, exciting and quality content will have customer returning and will increase your profit.
If you are looking to go into Affiliate Marketing allow me to introduce to you the platform I am using.
It is an excellent platform with 1.3 Million Members great Training lessons.
There are different levels, and you will go through each step by step.
There is a 7day free trial period that will allow you to create 2 websites with a subdomain.
If you do not sign up for the premium version, don’t worry you still can keep them.
It also comes with the first 10 training lessons for free. There is also no credit card details required.
My favourite part is the training that members publish in the forum, it helps as they get through and experience problems they make training and you can look for it. There are thousands of training videos from members alone.
You also get free weekly training by Maggi studio our Jay.
and so much more have a peek inside.
Why don’t you have a look inside and see if it suits you? No obligation. Interested?
Not yet convinced?
A Quick look inside Wealthy Affiliate the best online University.
This is just to give you an idea of what Wealthy Affiliate has to offer, and I will explain a bit of the training from the two programs you will have access to.
Wealthy Affiliate has two memberships one is the free 7-day starter Membership. ( it is pretty good, and it comes with great benefits. )
The other is the premium Membership what will take your business to the next level. It is a guide and proof that to make money with affiliate marketing is possible with effort.
First the Training with the free starter membership.
Soon as you are signed in you are able to start either create the websites or start the training. ( I recommend the training)
In total there are five main courses with ten training lesson each.
That is the core training to walk you through the main steps on how to set your online business up and get it running. Easy laid out and you can follow according to your own pace.
Said this for the free starter membership you will receive the first 10 lessons of the certification course 1 for free. You also get the first 10 lessons of the Affiliate Bootcamp for free. ( two training courses )
A great feature is that you also will be able to tick the lesson off when you completed them. So you do not get lost.
Don’t get overwhelmed. It is up to you, and you are able to go back and forward on the videos until you understand the process. It is not hard getting through the training all you need is passion, persistence and the will to do it.
The website building part is not that difficult, and indeed there is nothing to be nervous or worry about.
These days you do not need to code a website anymore you still can, but it has progressed so far that it is actually easy to build a site. There are no tech skills involved. It comes with a website builder.
A website inside Wealthy Affiliate can be built in 4 simple steps
You will have some more tools, and some might not be familiar with you, but all this you will learn in the training
But as there is no obligation sign up for the free 7-day starter Membership and if you do not like it, it is also ok. From my experience, you will not find another platform like this.
The Premium Membership has so much more to offer and if you like to know more see my blog about Wealthy Affiliate. Before I forget when you sign up under this link, I give you the first-month Premium Membership a discount of 60%. You will only pay 19USD for the first month. The second month you pay than 49 USD.
Want to get started with the free Starter Membership
A bit of advise when you want to start with Affiliate Marketing. It is a great way to make extra income from home, but it also involves work. There are no free rides.
As it is with every business, you have to invest your time, and you need to be prepared to go that extra step. There is not much hardware involved in working online, the only things you need is a computer and the Internet. Of course, the other ingredients are a passion, determination, and the will to succeed.
I can assure you that there are not many Affiliate Internet Marketing Programs out there who offer all that Wealthy Affiliate is offering. I been there and lost money because of the scam I fall for it. It was a good learning lesson but it was also painful.
Please also note that Affiliate Marketing is not fast and easy to get a rich concept. It needs constant fine-tuning, and your success depends on you. With Wealthy Affiliate, you have the right tools to succeed. With advanced technology like RSS and Social Media, your online business is good to start. Affiliate Marketing with RSS makes it more effective. Systematising your business with the right RSS provider tools is easy.
When you sign up today I will give you for free some of my best Affiliate Marketing E-books.
Do you use the RSS in your blogs or do you have more question to Affiliate Marketing and RSS? I understand and been there it can be very confusing if you have questions I am happy to answer them for you. I normally reply within a day depends which time zone you are.
The Jaaxy Free Keyword Research Tool a great way to improve your SEO.
I have tried a couple of Keyword tools, most of the free ones are giving you the information in a basic and general term. Said this but pact into some technical Mambo Jambo where most people have no idea.
If you want the inside of how those keywords perform other than in price than you need a good keyword tool that shows you all the insights you need to rank in google, bing or yahoo.
Some of them are quite costly. I looked and searched a long time to find a keyword tool that simplifies the information what is easy to use.
For anyone working with content and is in the online business, it is essential to use a keyword tool. ( Unless you like to be unknown and not found)
What does a Keyword Research Tool do?
A Keyword tool gives you the phrases or words people search for in google or any other search engine. They also put you ahead of your competition when you use them correctly. If you are starting a website or you are an Online Entrepreneur a keyword tool is a necessity.
Yes, you can use google trends, google keyword planner to check out what people search for, but you still have only a slight Idea what is the competition.
Keywords targeting is the foundation of every search engine optimisation also known as SEO.
You still can sign up for jaaxy separate without the wealthy affiliate membership. What I like on Jaaxy is that I do not need to download it, I can use it online and it is mobile friendly.
Try it out it is a keyword tool click below
Keyword Research Analysis Tools an important Tool for anyone who is creating content.
Pros for Jaaxy :
No download or instalment of software
It is simple and easy to use
It is mobile friendly
Processes accurate data
Only available in Language English it can work with other languages but it has limits.
No local research.
Who can use Jaaxy the best Keyword Research Tool?
Anyone who has an Online business can use Jaaxy Keyword tool.
Bloggers, Internet Marketer, Freelancers, copy and ghostwriters, a.s.o
Find out more about the Jaaxy Tools and Metrics.
The most used one is the keyword data and the keyword list. Below you see a screenshot of numbers it is below explained what they mean. It is calculated in monthly searches.
Explanation of the Metrics from a Keyword Tool.
1.Avg: stands for the average amount of searches done on this keyword each month
2.Traffic: Estimated visits to your website or blog if you get ranked on the first page of Google, Bing or Yahoo
3.QSR: stands for Quoted search result: Means the number of your competition measured in websites. ( how many websites compete for the same keyword.)
4.KQI: Keyword Quality Indicator means it shows you the strength and quality of that keyword. Green is great, orange is ok and red is poor.
5.SEO: means it is a score based on the competition the higher the score the more likely you will rank on the first page. The lower the score the more difficult to rank. The score is 1 to 100.
6. Domain: shows you the domains that are available. It is a great feature if you flip domains or sell websites. When you start a new website this is a great key feature of Jaaxy. If you are interested you can check out if the top level domains are available.
Are there more amazing tools inside the Membership with Jaaxy?
Alphabet Soup: it uses Google to take ideas in minutes. It mixes your keyword with every letter of the alphabet to get a potential search term.
If I search for example: Make money online +a ..
Make money online +b..
you might find that search terms like…
how to make money online for a beginner
make money online by creating a business
make money online as a beginner
Saved Lists: You can save the keywords you have used or still want to use it saves you the time to do the research again. It is a neat tool.
Site Rank:you can check how your site is ranking for a specific keyword phrase on google and you can track data for any of your competitor’s site ( spy on your competition) see who is ahead of you.
All you have to do is type in a keyword and a domain, and you will see the ranking, page and the location. It eliminates the manual checking with google incognito. Below you see the screenshot 1 and 2. With this, you can also put it on automatic searches.
Search History: This is a great feature as it lets you look for your previous searches when you forgot to save the keywords you found. This way you don’t lose your data.
Check out who is ranking for your favourite Keywords. It helps you to get an idea if you can compete or choose different keywords.
It puts you one step ahead of your competition as you can also check with what your competition is ranking.
Look for a popular content/blog that ranks well in SERPS like Vimeo, Squidoo, Hubpages, and others.
One more thing you can check is what is not ranking, and you can use this to your advantage.
If there isn’t a blog yet or training on youtube well, you can do training or blog, and you should have it easy to rank.
The other tip you can do is if their blog is outranking you check how many words they wrote to say they have 1000 words well write 3000 words with quality content and you might be surprised how quickly you can rank.
Affiliate Programs: It is an excellent tool as it saves time to search on the net for the affiliate programs in your niche. It is sometimes a good idea to compare with other searches to find the best Affiliate Programs.
Brainstorm: It is a feature that searches a lot of topics searched on websites like Yahoo, Google, Amazon and Twitter. Sometimes the topics shown are not always in relation to your Niche, but you can use your creative thinking and use the info. It all depends on your niche. For some it is useful and for some, it is not.
Another excellent feature. As it shows you what other people searching for related topics like you just searched.
As you can see from my screenshot ” how to make money as a blogger” those keywords use sometimes or often your keyphrase and or use unrelated words but those are related searches.
I call this thinking outside the box to find niche related topics you might not have thought about it. ( for example: how to make money as a stay at home mom)
It is a way of comparing time and money. You can figure it out how much time Jaaxy Keyword tool will be saving you. At least try it out.
You can see how much time you can save by using all these tools. For example, search analysis and site rank it can take hours if you do them manually. I prefer to pay for something that saves me time. I had the free version for nearly one year before I went pro.
Ready to get the Jaaxy Keyword Tool to click below
I have learned over the year if you micromanage your work, you will have a hard time to achieve financial freedom as you will be to busy making money. When you finally have the time to spend the money you are worn out and frustrated. Life should be fun and we should accept the tools we get to make work easier.
There has to be a balance of money and time. You can get back the money, but you never can get back the time.
Would you say Jaaxy is worth your money?
Before I spent at a monthly expense I normally ask myself 2 questions:
The first one.. is it worth my money and my time?
The second question is: Will that tool help me earn more money?
If I can answer both questions with yes then I will buy it.
You have to keep in mind that keywords can earn thousands of dollars per month. If you discover one profitable keyword per month say $200 per month x12 month is 2400 $ a year. That is additional 2400 $ in a year.
You can not only make money with the Jaaxy keyword tool you can also save time. How important it is to save and plan properly when you are working as an Entrepreneur
Get the Jaaxy Keyword tool to try it out for free.
Do you use a keyword tool? If yes let us know which one you use and share your experience with us.
Please feel free to comment below. Please come back after you sign up for the free keyword tool. I like to ask you a favour and please share this blog as it is a great tool. Thank you. If you have more questions write your question into the comment section and I will answer normally within 48 hours.