Blog written by Josh Wardini Co-Founder of Serpwatch.
Make no mistakes; Pay-per-Click (PPC) is one of the most effective digital marketing strategies available today. Generally speaking, this marketing tactic requires businesses to pay a certain fee whenever their ad gets clicked.
PPC helps promote a brand’s awareness and also increases conversion. According to a study, Google Ads cover a network of more than 2 million websites and apps. This extensive coverage gives businesses the chance to reach more potential customers with PPC.
If you intend using PPC to market your products or services, it’s essential to learn that as rewarding as it is, the road to success could be bumpy due to some mistakes that you can easily avoid if you follow the steps we recommend in this article.
Here are four common PPC mistakes and how to avoid them.
Not Hiring A Good Copywriter
Good writing is essential when creating your ad copy. Your copy should be persuasive and free from grammatical or spelling errors. It should also be engaging.
Most business owners choose to create the ad copy themselves because they wish to cut costs. In most cases, the result is a poor ad copy. Hiring a good copywriter to get the job done will go a long way to contribute to the success of your PPC campaign.
An Irrelevant Landing Page
When a user clicks on your ad, the user is led straight to your landing page. If it turns out the content of your landing page doesn’t match with the promise made on your ad, the user immediately exits your landing page.
Google will waste no time to give a poor-quality score to your ads and reduce its exposure. Worst of all, you’ll have to pay for a click that led to no conversion.
That said, ensure that your landing page and the promises made on your ads match correctly, as this will increase your chances of conversion by 50%.
Not Using the Right Geo-Location
Those new to PPC often make the mistake of not optimizing their ad for the right geographical location.
Your ads showing up in the wrong geo-location could fetch you a penalty from Google. When users get to your landing page and leave after a few seconds, a poor user experience signal is sent to Google, which acts accordingly.
Your ad should have more exposure to a location where your potential customers reside. If most of your customers come from your locality or country, it’s best to have more exposure in that location.
Targeting the Wrong Keywords
A PPC campaign with no basis on proper keyword research will fail. Understand that keywords are the heart of your ad campaign.
A PPC ad should contain keywords that match what your target audience is searching for. Not every keyword is good, and you should not include irrelevant ones in your ad. PPC might not be SEO, but still, a lot of attention is dedicated to keywords.
For an effective PPC campaign, it’s best to work with long-tail keywords as they perform better.
PPC advertising is a great digital marketing strategy. Those who are just striking out as entrepreneurs can significantly benefit from using this technique. Just make sure to avoid the common mistakes that ruin most PPC endeavours, and you’ll be fine.
Are you tired of not getting enough traffic to your website, landing pages or squeeze pages?
I remember in the beginning when I started out my visitors were low and it took me a while to understand what it takes to get visitors to my site and actually make them stay and subscribe.
In this blog, I will show you 8 Easy Techniques to increase your sales and conversions on your website.
You must be realistic not everyone who visits your site will actually subscribe, but there is a percentage what will convert into subscribers.
It took me almost 4 months when I made the first sales and had a 4 figure income.
Ok, it sounds not long but I was putting in an extra 4 hours each day. Getting traffic to your site is the most common struggle internet marketers have when they start the business. It took me nearly 8 months to come to 10 K a day.
When you follow a simple formula on how to improve your traffic you can grow with easy techniques your sales and conversions.
If your traffic is flat and you can’t figure it out how to make it climb up you are at the right place, read this post to the end.
Technique Number 1 Collecting emails as the money is in the List.
It is believed that the more traffic you get, the more sales you make. Unfortunately, this is not true, just because your traffic goes up doesn’t mean your sales go up.
One thing you should do when you have a website is to focus on collecting emails. Build an email list. Create a good Freebie a product that has value and people are keen on getting it.
Then you are able to grow your list. Also, one thing is you have to give value first before you can get sales. Don’t focus only on the money focus on the value you can provide for your visitors.
The bigger you grow your email list, the more people you are going to convert into customers.
See it from this side whenever someone comes to your website, and they subscribe to your email list, they are already making a commitment to follow you, and your business.
They are going to build that relationship with you, and as you create this relationship, you can send them emails about offers, your products, your services, and you will notice that a percentage of your email list will convert into customers.
The good thing about this is that you can do it easily in using free tools like hellobar.com
Technique Nr. 2 Go over your site and optimise your website for conversions.
The most important thing is to focus on conversion optimisation. You properly think your site is already optimised, but I guess it is not optimised enough; otherwise, you would not be here and read my blog.
Optimising a Website for conversion you must run split testing like AB Test. Most of the marketers wait a long time until they start split testing as most of them think it is not necessary, not the right time, or they are just not comfortable with it.
But if you do not do the split testing how do you know what is going to work and what is not working. Conversions will be then just guessing.
AB Testing is the best ROI generation from your marketing spent, yet very few companies and marketers spend any energy on AB testing.
Learn how to write quality content. I did a course with Udemy.
This is really a good course and I actually have to say I learned a lot and it made all more sense when Pua was talking about all these things. This course is very structured and interesting to see it from a different perspective. Writing content is not just writing content there is a lot more behind it. Click here to goand buy the Udemy Course on Content writing.
What should you write?
#The best thing is that you write something fresh, something that people haven’t seen before.
When you do that you are more likely to get social shares, Traffic, Linkbacks and higher rankings on Google and Bing.
#Linking your blogs to a handful of people or places you got your source from, or to other competitors within your space that will help you share your content even further.
When you link out to those sites, make sure you email them when you publish that blog post.
This is an example from Neil Patel. It is short and sweet. Hey Jane I am a huge fan of your work. I just wanted you to know that I linked out to you in my latest blog post. ( insert link) It would mean the world to me if you shared it on your favourite social network. Cheers Sylvia
Download here our cheat sheet with different E-mail swipes to sent out.
The easiest way to do it is to ask the people who you link too to share your content.
Technique Nr. 4 Building a Notification list to inform your customers about new blogs.
Tools like subscribers.com make it super simple for people to subscribe. The opt-in cat is another option. When they subscribe, you can create a drip feed within subscribers.
One of my first trip notifications is my favourite Keyword Tool. When I do that, I am sending people to jaaxy.com that drives me a ton of traffic, a ton of usage. It is a favourite way to use in marketing. Use one of your favourite software or tools.
Try out this Keyword tool it is free.
You can push notifications to use as a primary way to drive traffic to your website, and at the same time, you can generate leads and sales.
Technique nr. 5 Take a look at your competitors uses the software to spy on them.
Using tools like SEMrush, Ahrefs and Buzzsumo, you can spy on your competition.
SEMrush shows you all the popular terms, organic and paid your competitors going after.
Ahrefsshows you everyone who is linking, to your competition that is not linking to you.
Buzzsumo shows all the popular articles that your competition had read. Use this tool to figure out what is working for your competition and do more of that. Also, you can use these tools to see what is not working for your competition so you can avoid making the same mistakes.
Take advantage of the tools that are out there it helps you to grow your business, and at the same time, you learn from your competition.
Not all tools are free if you can invest in some tools if not use the free version. But upgrade when you can. After all, you are running a business.
Technique Nr. 6 Go Visit and engage in trade shows, enhance the offline business.
Trade shows are huge. I know we are talking about online stuff but who says you can’t generate business offline.
Even though I get over 20 K unique visitors a month, I still generate more revenue offline.
Lots of people are not so familiar with the internet and getting to know them to present your business is a great idea.
Check out trade shows, Conferences and localised meetups that is how I am building my brand.
Speaking on conferences, going to localise meetups, doing all these things will help you generate business. ( when you start out, you have to know that you will not be paid speaking on conferences or shows.) It does not matter, but it brings you customers and strengthen your Authority.
People aren’t just communicating over the internet, they also want to get to know you. Build that personal connection in person, this is an essential factor. People like to know with whom they are dealing and the mouth to mouth advertising is still popular.
It is simple it is easy you can even apply to speak at conferences also if you haven’t spoken at any event before, just take all your industry events to apply to all of them and one for sure will accept you.
This is a numbers game, that is how I got my first speaking gig. Remember offer value first.
Technique Nr. 7 Get yourself some press you can hire an agency.
Companies like prserve.com will do a performance-based press. If they get you on sites like TechCrunch,Buzzfeed,Entrepreneur or whatever it may be, whatever you are targeting they will charge you.
What that means is that you pay for it. Some of the not so well-known gurus always say they featured on Forbes or CNN or whatever. That is how they do it. They take their luck and success into their own hands.
If they don’t, get you the deals they won’t charge you. You also have to understand that it is not a guarantee that you will have the links to your site. Just because you get on TechCrunch doesn’t mean PR serve is going to guarantee that they are going to link to your website.
Yeah, they will mention your site, your product, and your service, and they may want to interview you.
They will create real press even real magazines likes Forbes the offline edition or Entrepreneur, right the physical hard copy print magazine version. It is a great way to just generate press without having to pay those monthly retainers like most of those PR Companies charge.
Technique Nr. 8 Keep your content SEO optimised.
You do not have to use too much SEO or hire an SEO expert. The only thing you should do is use a keyword tool and check out the best keywords for your article or blog post.
It is not so difficult as you think with our Jaaxy Keyword tool you can do and optimise your blog post and get ahead of your competition.
You can use the google keyword tool, but it will not give you all the stats you get from jaaxy. By the way, Jaaxy is a free Keyword tool, and you can try it out here.
Last, not least, I like to show you how I have learned in steps how to finetune my business and become successful.
I am not making millions, but I am making a good income, and I am learning every day how to scale my business. It is great that I am part of a community and a program that lets me host my websites and provides me with live training and community support of 1.3 million members.
So that’s it, and if you want me to help you grow your flat business, or you want me to take your growing business make you even grow faster check out this link and see you on the inside.
To sign up it has a 7 day free trial with the first 10 Training lessons for free, and you will also get 2 websites with a subdomain for free, best part you do not need a credit card. Try it out. Click here
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