Why you need online marketing now more than ever when you want to succeed in times like this.

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Digital Marketing and Communication now…

The Year 2020 is over, and it showed us how easy a business could go out of business when you are not online. The Trend continues in 2021 as it looks like it is not yet over, Corona is holding us, hostage at least for 2021 or longer who really knows.

Last year was turbulent, and lots of businesses went to the brink of their existence. Who thought that being online is the new now… It brought online marketing to new heights. People started to become creative and started to offer their services or products in a different way.

Anyone who missed the digital train to jump on missed out on a lot of online business.

 No Yoking it is really true. Look at Amazon they tripled their revenue in the first quarter of 2021. Now is the time to jump onto the digital train, and get your business online.

(Source https://www.digitalcommerce360.com/article/amazon-sales/

Amazon’s net income more than tripled to $8.1 billion in the first three months of 2021, exceeding the record set in the fourth quarter of 2020. Sales in North America increased by 39.5% while international sales shot up by 60.4%.

Create your own website in no time. Click here to start

The Covid 19 Pandemic forced many people to stay home and work from home. Home Office is the new “famous Word”  now.

Home schooling is another famous word now and who thought that online teachings will be so popular in a short time.

It even set a new fashion trend. Jogging pants and stylish tops. Half bottom look.

Which business can benefit from online marketing?

You might have different expectations, but almost every business can benefit from online marketing your business.

Think about all the opportunities and advantages you will get with the exposure to the online world. 

Marketing online is affordable, and it cost less than a TV or billboard ad. 

If you know a bit of SEO and have a good number of followers on your social media channels, you can almost do it for free. Said this means you should have at least a 4 digit number on followers. 

Now is the time to move with the flow and start marketing your business online. It is now or never…

Digital advertising has reached a different dimension and it become a normal thing for us.

Website and Online Marketing.

Maintaining a website and keeping it up to date with new things is insignificant when you think about the number of potential clients you could reach through your own online marketing.

You might have done your own research on finding your target audience and how to reach them in the best efficient way.

The beautiful thing with taking your business online is the drastic increase in your potential target audience as you have the ability to reach them worldwide. 

It is a much higher and wider volume than advertising on local television, radio and print media. 

There are many Digital Marketing Agencies who are happy to help you to set up your website and online store.

You can also do it yourself and it is not so difficult. It comes with all the tools you need including the training online.

Click here to start your online business today.

Social Media: Reaching your Target Audience around the world. 

Reaching your customers around the world is a major advantage of online marketing. Why? The answer is simple even when your customer is on a holiday, business trip or on the go, at least once a day they will accessing the internet. 

The Product /Service exposure to your target audience is so much wider than with an offline business. Imagine you are doing business with customers around the world. Your services or products are online 24 hours, 7 days a week, the whole year-round. 

Online shopping is at a new high. More and more people are forced to go online and buy things. Whole countries are under lockdown on and off.

Through corona, lots of shops been closed and the only way to do your luxury shopping is when you order online.

Even in normal times shopping for products and services in person can be very difficult, especially for individuals who work long hours or those who work unusual hours. These working conditions make it difficult for these individuals to purchase products and services they need during regular business hours. However, business owners who have an online presence bring more convenience to their customers. The Trend is going online, and more and more people love to shop from the comfort of their home. 

What is the benefit and conveniences for your customers

  • Multiple Choice on price and delivery
  • You can opt for next-day delivery,
  • Multiple Payment Options
  • You don’t have to leave your bed, sofa or chair.
  • Access to more product information,
  • Reviews of other customers
  • Personlized shopping experience.

Online shopping and e-commerce are at a growing fast rate.

Unlike stores and calling centres, the website never closes. It is open 24/7 even when your sleep orders will come in. This convenience gives potential customers the ability to view products and services online on a computer, tablet or mobile phone.

When you compare these products and services to competitors offline and online, you can see that purchasing at any hour a day is easy and comes with convenience for your customer.

Honestly, how many times do you research a product now online before you actually buy it? Do you check different prices online, and choose from the cheapest? We all do, customers nowadays behave differently to 2 years ago. 

The pandemic has caused the online world to develop much faster than expected. 

Have you ever wondered how many people are actually shop online — or what shopping behavior looks like …

In 2019, U.S. online retail sales of physical goods amounted to 343.15 billion US dollars and are projected to reach close to 476.5 billion US dollars in 2024. Apparel and accessories retail ecommerce in the U.S. is projected to generate 153.6 billion U.S. dollars in revenue by 2024. (Source statistia.com)

Why an online presence is a must for every business owner?

If you are a business owner who is reading this article, and you do not already have a strong online presence, you need to start learning more about the world of Online Marketing and Digital Marketing immediately.

This is important; if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition, it is time to start figuring out how to market your business online and keep up with the competition. 

Have you thought about what is the result of a rise in online purchase and what are the factors?

  • Smartphones and Mobile Shopping are pretty standard now
  • Booming of Social media channels and social commerce
  • Trans-formative technology like 5G ( the internet gets faster and more advanced in the daily use.)
  • Shopping behaviours have changed. Baby Boomers to Millennial to Gen Z.
  • Online Marketplaces for every need.

The best way to get started with online marketing and a website. Training included

Get started with creating your own website. Believe me, it is not difficult, and nowadays you can create a website in less than 90 sec. 

You can choose from a free one or one that has a yearly plan. Create your Mini Website.

Get started with a free website click here; it comes with free training for 7 Days. 

You can also pay someone to develop a website for you, and it is done in no time. It will cost you from 800 USD up… depending on what you need and what you want. 

Having a good website is an opportunity to make a first impression when people go to your website and give people the comfort that you’re a real business

It shows your brand to your prospective customers. It gives them a feeling of knowing who you are and what your brand stands for. 

If you do not have a brand, it is still the same with your products. 

People like to know the person they buy from and a website is a great opportunity to show who you are and what your product stands for. The more information you provide the more chances you have of selling your product online and become the online store to go to.

Creating a Website nowadays is not so difficult and it can be set up in less than 90 sec. Click here to create your website here for free. 

Read also this blog :

https://myfreedomlifestylebiz.com/what-is-the-secret-to-making-money-with-adsense/

 

 

 

 

8 Easy Techniques to increase your sales and conversions on your website.

Choose your team wisely in network marketing

Are you tired of not getting enough traffic to your website, landing pages or squeeze pages?

I remember in the beginning when I started out my visitors were low and it took me a while to understand what it takes to get visitors to my site and actually make them stay and subscribe.

email marketing a great way to build a list

In this blog, I will show you 8 Easy Techniques to increase your sales and conversions on your website.

You must be realistic not everyone who visits your site will actually subscribe, but there is a percentage what will convert into subscribers.

It took me almost 4 months when I made the first sales and had a 4 figure income.

Ok, it sounds not long but I was putting in an extra 4 hours each day. Getting traffic to your site is the most common struggle internet marketers have when they start the business. It took me nearly 8 months to come to 10 K a day. 

You know it is hard to get traffic, but it is not impossible.

When you follow a simple formula on how to improve your traffic you can grow with easy techniques your sales and conversions.

If your traffic is flat and you can’t figure it out how to make it climb up you are at the right place, read this post to the end.

Technique Number 1 Collecting emails as the money is in the List.

It is believed that the more traffic you get, the more sales you make. Unfortunately, this is not true, just because your traffic goes up doesn’t mean your sales go up.

One thing you should do when you have a website is to focus on collecting emails. Build an email list.
Create a good Freebie a product that has value and people are keen on getting it.

Then you are able to grow your list. Also, one thing is you have to give value first before you can get sales. Don’t focus only on the money focus on the value you can provide for your visitors.

The bigger you grow your email list, the more people you are going to convert into customers.

sales and conversions in online marketing

See it from this side whenever someone comes to your website, and they subscribe to your email list, they are already making a commitment to follow you, and your business.

They are going to build that relationship with you, and as you create this relationship, you can send them emails about offers, your products, your services, and you will notice that a percentage of your email list will convert into customers.

The good thing about this is that you can do it easily in using free tools like hellobar.com

Technique Nr. 2 Go over your site and optimise your website for conversions.

The most important thing is to focus on conversion optimisation. You properly think your site is already optimised, but I guess it is not optimised enough; otherwise, you would not be here and read my blog.

Optimising a Website for conversion you must run split testing like AB Test. Most of the marketers wait a long time until they start split testing as most of them think it is not necessary, not the right time, or they are just not comfortable with it.

But if you do not do the split testing how do you know what is going to work and what is not working. Conversions will be then just guessing.

AB Testing is the best ROI generation from your marketing spent, yet very few companies and marketers spend any energy on AB testing.

There are a lot of tools you can use like Crazyegg, Optimizely, Hotjar, and VWO just to name a few.

Crazyegg, for example, will show you where people click on your site and where they do not click.
It shows you how far people scrolling down your page, and they make it very easy to run AB testing.

Below if you click on the picture you can see a video on how to install the plugin to see what visitors actually doing on your website. Please note it is a redirection.

google insights

The reason you want to use this tool is as it will show you which areas of your website are confusing.

You need to improve that, because if you are changing that you are not getting any sales.

Collecting emails and doing conversion optimisation is the foundation if you want to grow your traffic and get more sales.

If you are not generating any sales from your website, something is wrong, and you need to investigate what is wrong and correct it. Remember getting more visitors doesn’t ’t guarantee you more sales.

Technique Nr. 3 increase your visitors to your website.

The Internet is now full of people blogging and hoping to make it in affiliate marketing.

Most people go out there and try to write tons of content because they think the more blog post they have, the more sales they get.

That is wrong thinking just because everyone writes a lot of content; it doesn’t mean you need to follow.

How to write quality content and learn how to build an Affiliate Marketing Business from scratch with a step by step instruction. Click here

Instead of focusing on quantity and there are over a billion blogs on the internet right now, with Medium, Bloglovin, Tumblr, LinkedIn, Facebook etc. focus on high-quality blog posts.

Learn how to write quality content. I did a course with Udemy.

Udemy Copy writing course

This is really a good course and I actually have to say I learned a lot and it made all more sense when Pua was talking about all these things. This course is very structured and interesting to see it from a different perspective. Writing content is not just writing content there is a lot more behind it. Click here to go and buy the Udemy Course on Content writing.

What should you write?

#The best thing is that you write something fresh, something that people haven’t seen before.

When you do that you are more likely to get social shares, Traffic, Linkbacks and higher rankings on Google and Bing.

#Linking your blogs to a handful of people or places you got your source from, or to other competitors within your space that will help you share your content even further.

When you link out to those sites, make sure you email them when you publish that blog post.

This is an example from Neil Patel. It is short and sweet.
Hey Jane
I am a huge fan of your work. I just wanted you to know that I linked out to you in my latest blog post. ( insert link)
It would mean the world to me if you shared it on your favourite social network.
Cheers Sylvia

Download here our cheat sheet with different  E-mail swipes to sent out. 

The easiest way to do it is to ask the people who you link too to share your content.

Technique Nr. 4 Building a Notification list to inform your customers about new blogs.

Tools like subscribers.com make it super simple for people to subscribe. The opt-in cat is another option. When they subscribe, you can create a drip feed within subscribers.

One of my first trip notifications is my favourite Keyword Tool. When I do that, I am sending people to jaaxy.com that drives me a ton of traffic, a ton of usage. It is a favourite way to use in marketing. Use one of your favourite software or tools. 

Try out this Keyword tool it is free. 

 

You can push notifications to use as a primary way to drive traffic to your website, and at the same time, you can generate leads and sales.

Technique nr. 5 Take a look at your competitors uses the software to spy on them.

Using tools like SEMrush, Ahrefs and Buzzsumo, you can spy on your competition.

SEMrush shows you all the popular terms, organic and paid your competitors going after.

Ahrefs shows you everyone who is linking, to your competition that is not linking to you.

Buzzsumo shows all the popular articles that your competition had read.
Use this tool to figure out what is working for your competition and do more of that. Also, you can use these tools to see what is not working for your competition so you can avoid making the same mistakes.

Take advantage of the tools that are out there it helps you to grow your business, and at the same time, you learn from your competition.

Not all tools are free if you can invest in some tools if not use the free version. But upgrade when you can. After all, you are running a business. 

Technique Nr. 6 Go Visit and engage in trade shows, enhance the offline business.

Trade shows are huge. I know we are talking about online stuff but who says you can’t generate business offline.

Even though I get over 20 K unique visitors a month, I still generate more revenue offline.

Lots of people are not so familiar with the internet and getting to know them to present your business is a great idea.

Check out trade shows, Conferences and localised meetups that is how I am building my brand.

Speaking on conferences, going to localise meetups, doing all these things will help you generate business. ( when you start out, you have to know that you will not be paid speaking on conferences or shows.) It does not matter, but it brings you customers and strengthen your Authority.

People aren’t just communicating over the internet, they also want to get to know you. Build that personal connection in person, this is an essential factor. People like to know with whom they are dealing and the mouth to mouth advertising is still popular.

It is simple it is easy you can even apply to speak at conferences also if you haven’t spoken at any event before, just take all your industry events to apply to all of them and one for sure will accept you.

This is a numbers game, that is how I got my first speaking gig. Remember offer value first.

Technique Nr. 7 Get yourself some press you can hire an agency.

Companies like prserve.com will do a performance-based press. If they get you on sites like TechCrunch, Buzzfeed, Entrepreneur or whatever it may be, whatever you are targeting they will charge you.

What that means is that you pay for it.
Some of the not so well-known gurus always say they featured on Forbes or CNN or whatever. That is how they do it. They take their luck and success into their own hands.

If they don’t, get you the deals they won’t charge you.
You also have to understand that it is not a guarantee that you will have the links to your site. Just because you get on TechCrunch doesn’t mean PR serve is going to guarantee that they are going to link to your website.

Yeah, they will mention your site, your product, and your service, and they may want to interview you.

They will create real press even real magazines likes Forbes the offline edition or Entrepreneur, right the physical hard copy print magazine version. It is a great way to just generate press without having to pay those monthly retainers like most of those PR Companies charge.

Technique Nr. 8 Keep your content SEO optimised.

You do not have to use too much SEO or hire an SEO expert. The only thing you should do is use a keyword tool and check out the best keywords for your article or blog post.

It is not so difficult as you think with our Jaaxy Keyword tool you can do and optimise your blog post and get ahead of your competition.

 

You can use the google keyword tool, but it will not give you all the stats you get from jaaxy. By the way, Jaaxy is a free Keyword tool, and you can try it out here.

Last, not least, I like to show you how I have learned in steps how to finetune my business and become successful.

I am not making millions, but I am making a good income, and I am learning every day how to scale my business. It is great that I am part of a community and a program that lets me host my websites and provides me with live training and community support of 1.3 million members.

Click here if you want to know how to finetune your business and scale it so that you have more website visitors and you can make more sales.

So that’s it, and if you want me to help you grow your flat business, or you want me to take your growing business make you even grow faster check out this link and see you on the inside.

wealthy affiliate starter membership

To sign up it has a 7 day free trial with the first 10 Training lessons for free, and you will also get 2 websites with a subdomain for free, best part you do not need a credit card. Try it out. Click here

If you like this blog then please like, comment, subscribe, share and thank you for reading my blog.

If you have questions please feel free to ask in the comment box. I answer normally in 48 hours. 

Cheers Sylvia 

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